Sergio Mendez

• Validated the ideal customer profile through research, interviews, and data analysis, then used those insights to shape go-to-market strategy and positioning against competitors and trends
• Designed and led Re-Consulting communication and brand strategy, launching multi-channel campaigns and maintaining consistent messaging across web, graphics, and branding assets
• Monitored market trends and regulatory developments to anticipate shifts and surface new strategic opportunities

• End-to-end ownership of program social media strategy, including creating imagery and content creation to drive app awareness.
• Drove social media engagement for the Strategic Marketing Communications degree program across Instagram and LinkedIn.
• Created ad-hoc promotional materials (e.g., posters, banners, flyers) for campus and program events.
• Assist in event coordination for the SMC program and intertwine that with the social media strategy to drive event awareness and engagement.
• Increased impressions by +326% by creating a campaign showing current students’ achievements during the program.

• Established strategic relationships with local businesses and groups to increase awareness of events and promote engagement.
• Spearheaded project to create a more robust CRM to drive improved integrations across the business.
• Established tabling events to promote ArtsEmerson and increase awareness.

• Conceptualized a new restaurant based on American comfort food. Proprietor of a fast-casual restaurant.
• Elaborated a successful and attractive branding imagery.
• Strategized to position the brand as an innovative brand and drive customer acquisition.

• Owner of a marketing consulting firm providing social media and branding services to small and medium-sized clients in Leon, Mexico.
• Worked with entrepreneurs to create their brand stories and enhance their online presence.

• Founding team member, instrumental in positioning the agency as the go-to solution for supporting small businesses.
• Supported the social media planning department with creative advice for conceptualizing ideas.
• Created and designed brands for entrepreneurs like restaurants, consulting offices, logistic firms, etc.

• Managed the marketing department for 2 restaurants and 1 bar.
• Collaborated with the events department to organize and promote events including brunches, wine tastings, and special dinner nights with international chefs.
• Positioned the bar Triana as one of the leading hotspots in town.
• Launched the campaign for the opening of one of the restaurants.

Concentrations: Digital Marketing, Data and Analytics.

Concentrations: Strategic Planning, Creative Storytelling, Digital Marketing.

• 3.6 GPA