Hi, I’m
Sergio Morlett
Las Vegas,NV
Summary
As a Digital Marketer, I've garnered skills to be successful in the digital space. From branding, advertising, creative to optimization; these skills have created frameworks and processes for strategic growth.
Overview
18
years of professional experience
1
Certification
Work History
Tinuiti
eCommerce Marketplace Specialist
03.2024
Job overview
- Expertly manage and optimize Ad Campaigns across Amazon Ad Console, Walmart, Target, and InstaCart in close collaboration with clients
- Perform detailed reporting and analysis of all Amazon funnels to derive actionable insights.
- Foster strong client relationships to ensure exceptional rapport and ongoing satisfaction
- Develop and forecast comprehensive strategies for ad campaigns, aligning them with marketplace promotional events and seasonal buyer trends
- Demonstrate a deep understanding of clients' catalog, category, and product dynamics to strategically optimize campaigns
- Present findings and strategies effectively to clients, ensuring clear communication and understanding.
GT Ventures LLC
eCommerce Marketplace Strategist Manager
08.2022 - 07.2023
Job overview
- Managed accounts with Wayfair (1P), Walmart (1P, 3P), Target, Sam's Club and Groupon
- Addressed various listing issues, including image corrections and attribute adjustments across platforms
- Ensured catalog compliance for all platforms
- Led the launch of new accounts (Groupon) and created marketing for Nike partnership
- Successfully managed Ad campaigns (ROAS of 10% and above) for Wayfair, Walmart, and Target, while maintaining positive relationships and addressing issues in bi-weekly meetings.
Portofino International Trading USA | EAC - eventsandcrafts.com
eCommerce Manager
06.2021 - 06.2022
Job overview
- Achieved growth with a 619% increase in the DTC website, an 816% boost on Amazon accounts, and a 540% surge in overall eCommerce sales
- Streamlined ad spend by 20% across platforms while increasing sales
- Managed a team of 6 to optimize eCommerce platforms, including DTC (Shopify), Amazon, eBay, Wayfair & Walmart
- Implemented comprehensive product management strategies, including a master list with marketing copy, branding, SEO, pricing, and categorization for 6000 SKUs
- Led successful initiatives, such as rebranding 6 legacy brands, creating 3 new brands, and redesigning the DTC website for enhanced growth and recognition.
My Digital Impact
Senior Marketplace Manager
02.2018 - 09.2021
Job overview
- Managed client Amazon listings, focusing on SEO enhancement and A+ Content improvement
- Oversaw client Amazon Advertising, including PPC, coupons, vine, early review programs, and promotions
- Facilitated client Amazon account launches and/or product launches
- Monitored and ensured the health of client accounts
- Provided comprehensive reporting on inventory, advertising spend, and sales
- Conducted extensive market research for new product launches, ensuring correct alignment for ranking in the Amazon algorithm, and stayed informed on daily market trends to follow buyer behavior.
Versa Products Inc
eCommerce Marketplace Manager
01.2020 - 06.2021
Job overview
- Specialized in Amazon marketing, optimizing copy, key features (Bullets), creating/managing A+ Content, and optimizing storefront, including PPC advertising
- Conducted extensive market research for new product launches, ensuring correct alignment for ranking in the Amazon algorithm, and monitored daily market trends
- Maintained a 10x ROI percentage and 15% ACOS% while overseeing order processing and customer service for a 3rd Party Marketplace
- Achieved a significant sales growth of 193% for Versa Products
- Managed advertising on social media platforms (Facebook and Instagram), performed minimal design work for A+ Content, promotions, and sales, and stayed informed about top competitors' sales and promotions for strategic marketing.
Medicool Inc
eCommerce Specialist / Graphic Designer
02.2018 - 10.2019
Job overview
- Played a key role in re-branding DTC website and Amazon account, resulting in 208% revenue increase
- Managed Amazon Marketing and PPC advertising to enhance online presence and drive sales
- Conducted strategic art rebranding, directed design efforts for web content, and executed photography and design for over 300 products on the new website
- Led extensive market research for new product launches, ensuring optimal alignment for Amazon algorithm ranking by monitoring market trends
- Designed graphics for Amazon A+ content, social media, and marketing ads, managed content on Shopify, and created and oversaw eBay and Amazon stores for the US and Canada
- Additionally, managed customer feedback and reviews on Amazon, monitored MAP pricing, and conducted analytical research for marketing strategies.
Herbalife International
Member Services Specialist
07.2008 - 02.2018
Job overview
- Managed end-to-end order cycles for domestic and international distributors, addressing inquiries beyond standard needs
- Processed various order types, including advanced tickets, email, fax orders, and ticket write-offs
- Addressed backend issues related to orders and member details
- Executed outbound campaigns, including requalification callbacks, follow-ups on unprocessed orders, and annual processing fees
- Conducted data analysis, created charts and tables for analytical trends, and participated in User Acceptance Testing (UAT) for new systems
- Also, handled special projects appointed by the Supervisor and Director of the Member Services department.
Education
Calexico High SchoolCalexico, CA
High School Diploma
Skills
- Digital Marketing
- Data Analysis
- PDP Optimization
- Conversion Rate Optimization
- Marketplaces (e-tailer) Management
- Marketplaces Ads Optimization & Management
- Shopify
- Copywriting
- Microsoft Office
- Social Media Marketing
- Email Marketing
- Klaviyo
- Adobe Creative Cloud
- Google Ads
- AOV Optimization
- Search Engine Optimization
- Product Management
- Branding
- CRM
- ECommerce Platforms
- Web Content Design
- Review Syndication
- Helium10
Certification
Google Ads Certified
Amazon Ads Certified
Timeline
eCommerce Marketplace Specialist
Tinuiti
03.2024
eCommerce Marketplace Strategist Manager
GT Ventures LLC
08.2022 - 07.2023
eCommerce Manager
Portofino International Trading USA | EAC - eventsandcrafts.com
06.2021 - 06.2022
eCommerce Marketplace Manager
Versa Products Inc
01.2020 - 06.2021
Senior Marketplace Manager
My Digital Impact
02.2018 - 09.2021
eCommerce Specialist / Graphic Designer
Medicool Inc
02.2018 - 10.2019
Member Services Specialist
Herbalife International
07.2008 - 02.2018
Calexico High School
High School Diploma