Sergio Perez

Principal Functions:

Owned and operated P&L for Amazon's Sports category

Key Achievements:

- Delivered $850M in revenue, representing 18.4% YoY growth ($130M increase), by implementing a three-pronged strategy: expand selection/vendors, develop tier 2 brands, and secure double digit growth in tier 1 brands.

- Grew active customer base 25.7% YoY through data-driven marketing programs across email, push notifications, and targeted advertising campaigns

- Improved operational excellence metrics:

a) Decreased OOS (Out of Stock) rate from 19.6% to 12.7%, a 691bps improvement

b) Reduced excess inventory from 20.6% to 19.5%, a 104bps improvement

c) All while maintaining high in-stock levels for key ASINs

- Increased Contribution Margin from 3.4% to 4.3% (95bps improvement) by optimizing supply chain through strategic sourcing mix (Direct Import, North America Fulfillment Network, and local vendors)

Principal Functions:

Led global S&OP process transformation, demonstrating customer obsession and delivering results at scale.

Key Achievements:

-Implemented end-to-end S&OP process across multiple regions (MEX, USA, International)

-Improved forecast accuracy from 85% to 87% YoY through data-driven decision making

-Enhanced OTIF from 97% to 99%, demonstrating commitment to customer satisfaction

-Reduced working capital by optimizing finished goods inventory (10M pesos monthly savings)

-Successfully led Oracle Fusion implementation for demand & supply planning

Key Achievements:

-Improved forecast accuracy for National accounts from 70% to 75%

-Enhanced base SKU performance from 89% to 92%

-Increased Customer Service Level for base SKUs from 96.8% to 98%

Key Achievements:

-Managed $200M USD business unit with focus on customer satisfaction

-Reduced backorder value by 80% (from 150k USD to 30k USD)

-Increased forecast accuracy for Venezuela & Central America from 40% to 60%

-Drove 15% YoY sales growth through CPFR model implementation