Sergio Alejandro Ruiz
Miami,FL
Summary
Dynamic and results-driven professional with 10+ years of expertise in performance marketing, conversion optimization, and multi-channel customer acquisition. Proven success in orchestrating comprehensive digital strategies across programmatic, paid search, paid social, display, CTV, streaming audio, and native advertising. Adept at leveraging data-driven insights to maximize ROI and scale customer acquisition efforts for high-profile clients, delivering impactful results across diverse industries.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Programmatic Trader
Abelson Taylor Agency
Chicago , IL
03.2024 - Current
- Spearheaded media strategy for pharma and rare disease medications, focusing on targeting Healthcare Professionals (HCPs) and Direct-to-Patient (DTP) audiences.
- Utilized advanced tools like HCP365 to analyze and uncover how, when, and where HCP audiences engage with branded digital touchpoints, delivering insights at the NPI level for precision targeting.
- Negotiated PMP (Private Marketplace), PG (Programmatic Guaranteed), and direct buys to secure high-impact placements in HCP environments, driving ROAS and ensuring compliance with healthcare regulations.
- Developed data-driven strategies with third-party data vendors to enhance targeting accuracy for HCP and patient segments.
- Worked closely with creative and analytics teams to integrate media strategies into broader organizational goals, continuously optimizing for better budget pacing and campaign performance.
Programmatic Trader
HKL Agency
Saint Louis, MO
01.2021 - 03.2023
- Led cross-channel media strategy, focusing on programmatic, paid search, and paid social campaigns, maximizing revenue and ROI.
- Pioneered private marketplace deals across programmatic display, CTV, and streaming audio, optimizing performance and cost efficiency.
- Championed campaign setup and daily management of DSPs, including troubleshooting and optimizing deals.
- Played a key role in product targeting, inventory management, and price optimization across programmatic platforms.
Sr. Digital Specialist
WMX Miami
Miami, FL
01.2019 - 12.2020
- Developed integrated SEM strategies for clients based on deep keyword research and competitive analysis, leading to significant increases in traffic and conversions.
- Managed the day-to-day execution of programmatic buying across multiple channels, including display, CTV, and native, while conducting in-depth tests to improve campaign efficiency.
- Improved SEO performance for clients, securing front-page organic and Google map rankings through on-site and off-site optimization.
SEM Specialist
WMX Miami
Miami, FL
04.2016 - 12.2018
- Oversaw day-to-day management of paid search campaigns, delivering significant ROI improvements through strategic keyword bidding and ad copy optimization.
- Developed A/B and multivariate testing frameworks to guide campaign enhancements and data-driven decision making.
- Partnered with clients to refine SEM strategies and ensure alignment with their business goals, driving paid and organic search performance growth.
Education
Associate of Art
Miami Dade College
Miami, FL01-2014
Skills
- Programmatic Buying and Strategy
- Private Marketplace (PMP) & Programmatic Guaranteed (PG) Deals
- Cross-Channel Campaign Management
- Data-Driven Targeting & Audience Segmentation
- Paid Search (SEM) and Social Advertising
- Budget Pacing & Optimization
- Media Planning & Execution
- Ad Testing & Creative Optimization
- Vendor & Partner Management
- Real-Time Bidding (RTB) Expertise
- Advanced Analytics & Reporting
- Brand Safety Protocols Expertise
Certification
- Display & Video 360
- The Trade Desk
- Basis Technologies Facebook
- Google AdWords
- Search Ads 360
- Google Analytics
- Google My Business
- Microsoft Advertising
- Baidu Advertising
- Campaign Manager
- Tag Manager
- Yahoo Gemini
- Yahoo Japan
- Pulse Point
- HCP365
- Veeva Crossix
- Web Health Network
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Programmatic Trader
Abelson Taylor Agency
03.2024 - Current
Programmatic Trader
HKL Agency
01.2021 - 03.2023
Sr. Digital Specialist
WMX Miami
01.2019 - 12.2020
SEM Specialist
WMX Miami
04.2016 - 12.2018
- Display & Video 360
- The Trade Desk
- Basis Technologies Facebook
- Google AdWords
- Search Ads 360
- Google Analytics
- Google My Business
- Microsoft Advertising
- Baidu Advertising
- Campaign Manager
- Tag Manager
- Yahoo Gemini
- Yahoo Japan
- Pulse Point
- HCP365
- Veeva Crossix
- Web Health Network
Associate of Art
Miami Dade College
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