Sergio Vera
Boca Raton,FL
Summary
Worked for over 30 years in bars-restaurants and nightclubs with customers. Great at Customer Service and Leadership. Hospitality Oriented. Experienced in Restaurant and Bar Management.
Advertising professional with strong background in developing and executing effective marketing campaigns. Skilled in strategic planning, media buying, and creative direction, with focus on driving engagement and achieving measurable results. Known for fostering team collaboration and adapting to changing market needs. Reliable, innovative, and results-driven.
Experienced with strategic campaign development, utilizing innovative techniques to enhance brand visibility and consumer engagement. Uses data-driven insights to fine-tune advertising efforts and maximize ROI. Track record of leading cross-functional teams to execute successful advertising strategies.
Knowledgeable BAR RESTAURANT MANAGER with comprehensive experience in planning and executing innovative advertising campaigns that drive brand recognition and consumer engagement. Proven track record of developing strategic marketing plans and managing cross-functional teams to deliver impactful results. Demonstrated ability in leveraging market research and data analysis to optimize advertising effectiveness and reach.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Advertising Manager
The Pacha Group
01.1997 - Current
- Event Planning
- Schedule Dj's and Bands
- Create Ideas for over 150 events a year
- Create Facebook, Intagram, Snapchat, Tik Tok and Googles Ads Weekly
- Over 30 Years experience developing and creating events in South Florida
Restaurant Manager
The Blue Martini
01.2011 - 02.2018
- Opening and Closing Duties
- Managed Schedules
- Liquor and Food Ordering
- Event Planning
Education
Bachelor of Arts - Marketing
FAU
Boca Raton06-1999
Skills
- Cost control
- Managing marketing project budgets
- SEO tools
- SEM
- Programmatic advertising
- Customer Service
- Pay-per-click (PPC) advertising
- Team management
- Facebook Advertising
- Manager
- Fine dining experience
- Order fulfillment
- Google Analytics
- Graphic design
- Canva
- Social media strategy
- Video editing
- POS
- Practicing digital marketing
- Mobile marketing
- Online advertising
- Marketing
- Organizational skills
- Leadership
- Project management
- Team development
- Performance marketing
- Microsoft Word
- Editing
- Inventory management
- Google Ads
- Interviewing
- Microsoft Outlook
- Brand awareness strategy
- Search engines
- Management
- Content marketing strategy
- Email marketing
- Attention to detail
- Order management system
- Nightclub
- AI
- Writing skills
- Staff scheduling
- E-commerce
- Microsoft PowerPoint
- Final Cut Pro
- Content creation
- Analysis skills
- English
- Restaurant experience
- Meta Ads
- Food industry
- Kitchen experience
- Individual consumer customer service
- Managing hospitality teams - Largest hospitality team managed (More than 50 team members)
- Food & beverage industry
- Hospitality management
- Sales
- Marketing automation
- Customer retention strategy
- Restaurant management
- Casual dining experience
- Microsoft Excel
- Supervising experience
- SEO
- Bar management
- Pivot tables
- Communication skills
- Food service
- Hospitality
- Slack
- Sanitation procedures
- Shift management
- Managing marketing, advertising or public relations teams
- Photography
- Google AdWords
- Constant Contact
- Online marketing
- POS systems
- Time management
- Social media management
- Social media marketing
- Cash handling
- Customer engagement
- Customer relations
- CRM management
- Quality standards
- Creative direction
- Relationship management
- Customer acquisition
- Sales proficiency
- Increasing public awareness
- Strategic marketing
- Media planning
- Data gathering
- Event planning
- Market trends
- Campaign support
- Influencer marketing
- Outdoor advertising
- Campaign management
- Developing promotional concepts
- Staff recruitment
- Advertising expertise
- Facebook expertise
- Campaign development
- Google ads
- Social media expertise
- Multicultural marketing
- Video promotions
- Budgets
- Native advertising
- Booking special guests
- Mobile advertising
- Concept promotions
- Social media advertising
- Affiliate marketing
- Promotional material analysis
- Radio advertising
- Campaign tracking
Accomplishments
- Supervised team of 35 staff members.
- Resolved product issue through consumer testing.
Certification
Driver's License
Languages
Spanish - Fluent
Bilingual
English - Fluent
Timeline
Restaurant Manager
The Blue Martini
01.2011 - 02.2018
Advertising Manager
The Pacha Group
01.1997 - Current
Bachelor of Arts - Marketing
FAU