SERGIO A. FRANCO
Retail Store Manager
Aventura,FL
Summary
Proficient Store Manager dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. Born leader and analytical problem-solver with proven team building and management success.
Overview
24
24
years of professional experience
Work History
On-Site Manager
Randstad
Ft. Lauderdale, FL
08.2019 - 02.2020
- Responsible for managing and coordinating 65+temporary employees at corporate client location and evaluating staffing strategies and plans
- Maintained funnel of potential employees to proactively staff open positions
- Providing staffing support service to client
- Ensured that right quantity and quality of talented candidates were submitted to hiring authorities
- Coordinated and scheduled 10-15 interviews day and interviewed candidates
- Coordinated drug and background screens and handled all new hire paperwork.
- Resolved issues between employees and customers using company policies.
- Attended weekly meetings with Safety Manager to discuss safety procedures, compliance issues and facility maintenance.
- Created weekly and monthly reports and presentations for management team.
- Assumed responsibility for personnel deployed to work site.
- Kept sites compliant with OSHA, federal, state and local regulations to prevent unnecessary delays.
- Coordinated site investigations, documented issues and escalated to executive teams.
Seasonal District Sales Manager
Spencer / Spirit
Pembroke Pines, FL
01.2016 - 08.2019
- Responsible for all aspects of store operation which involved 4 to 6 stores including, payroll, sales, recruiting, training, employee relations, expense control, shrink and all related functions
- Duties also included construction, merchandising of all stores according to plan, opening, operating and closing and tear down of assigned Spirit stores.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Tracked weekly sales to develop detailed reports for senior leadership, using store reports.
Store Manager
Spencers/Spirit
Miami, FL
02.2018 - 08.2019
- Increased sales and became #1 store in district by volume and percentage to sales
- Managed inventory control, cash control and store opening and closing procedures. Achieved .98% in Shrink (Goal 1%)
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
Store Manager
Spencer
Pembroke Pines, FL
02.2018 - 08.2019
- Increased store sales to become #1 store in district in percentage to goal
- Promoted to highest volume store in district (Dolphin Mall)
- Decreased shrink from 2.38% to .97% (Goal 1%)
- Retained 95% of management staff
- Developed and promoted staff to management positions Promoted 5 staff members to management roles.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Approved regular payroll submissions for employees.
- Rotated merchandise and displays to feature new products and promotions
- Coached sales associates on product knowledge by using wide variety of training tools
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels
Inside Territory Account Manager
AVAYA/TELE-TECH
Miami, FL.
10.2014 - 05.2015
- Sold Avaya products and/or services to end-user customers with and through partners in my assigned geographic territory allowing me to explore customer situations and needs, probing underlying issues that suggested broader solutions
- Responsible for driving activities to ensure customer and partner satisfaction
- Maintained full accountability and ownership of revenue growth and accounts within my assigned territory
- Maximized sales activities and achieved quotas by prospecting for new accounts and building Partner relationships to drive additional growth.
Store Manager
Michael Kors RTW Inc
Miami, Sunrise, FL.
01.2011 - 08.2012
- Opened 1st RTW location. (Located in Sawgrass Mills)
- Developed new store location from ground up by hiring and training efficient team.
- Responsible for recruiting, hiring and retaining best in class talent
- Delivered operational excellence in all store processes
- Managed client databases to drive additional traffic and create client engagement
- Developed strategic plans; utilizing cross functional partners, marking opportunities and community involvement to drive incremental sales
- Empowered, developed and motivated store team to drive results through delivering elevated customer experience.
Operations and HR Manager
Michael Kors
Miami, FL
01.2011 - 07.2011
- Conducted full life cycle recruiting including: sourcing, pre-screening, face-to-face interviewing, selection, reference checks for all store line positions
- Duties also included execution of all new hire on-boarding and training initiatives.
- Facilitated onboarding sessions and on-the-job training for new hires, bolstering employee job position knowledge and skillset.
- Organized and led staff orientation programs and training to promote collaboration.
- Motivated employees through special events, incentive programs and constructive feedback.
- Implemented performance review and motivational strategies to elevate team results.
- Directed job fairs to bring in local talent for long term and seasonal positions.
- Boosted customer satisfaction ratings by enabling staff to implement speedy resolutions for diverse issues through robust internal knowledgebase and industry-leading training.
- Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
- Created and implemented forward-thinking initiatives to improve employee engagement.
- Maintained company compliance with local, state and federal laws, in addition to established organizational standards.
Store Maanger
Guess? Inc, Guess Inc
Miami, FL
06.1997 - 09.2011
- Developed new store location from ground up by hiring and training efficient team.
- Responsible for driving results through elevated customer experience and performing operational tasks with excellence
- Duties included partnering with management team to strategically achieve productivity goals as well as brainstorming with them to create innovative ways to maximize personal sales results
- Maintained flexibility and desire for individual growth; fostered customer relationships by continually developing knowledge of current trends and styling techniques.
- Completed point of sale opening and closing procedures.
- Coached sales associates on product knowledge by using wide variety of training tools.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
Store Manager
Guess Inc
Concord, NC
- Increased all KPIs and became #1 store in district
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
- Reduced corporate risk by managing shrink processes and controlling inventory levels.
Assistant HR Manager
Guess? Inc
Sunrise, FL
- Reviewed and screened applicant resumes to identify qualified candidates.
- Oversaw and managed hiring process and assisted human resources.
- Liaised between management and employees to deliver conflict resolution, alleviate problems and interpret compensation and benefits policies.
- Reviewed existing policies and procedures to make recommendations for enhancing work productivity, recruitment, hiring processes and talent management.
- Planned and managed recruitment activities for new hires using strategic personnel, staffing and position management practices.
- Advocated for staff members and counsel supervisors to identify and resolve conflicts.
Education
Associate of Arts - Business Management, Production
Rockland Community College, Art Institute of Ft. Lauderdale Ft
Suffern, NYSkills
- Training Management
- Performance Assessment
- Staff Scheduling
- Employee Motivation
- Recruitment and Hiring
- Goal Setting
- Focus and Follow-Through
- Team Leadership
- Verbal and Written Communication
- Problem Anticipation and Resolution
- Sales Coaching
- Inventory Tracking and Management
Timeline
On-Site Manager
Randstad
08.2019 - 02.2020
Store Manager
Spencers/Spirit
02.2018 - 08.2019
Store Manager
Spencer
02.2018 - 08.2019
Seasonal District Sales Manager
Spencer / Spirit
01.2016 - 08.2019
Inside Territory Account Manager
AVAYA/TELE-TECH
10.2014 - 05.2015
Operations and HR Manager
Michael Kors
01.2011 - 07.2011
Store Manager
Michael Kors RTW Inc
01.2011 - 08.2012
Store Maanger
Guess? Inc, Guess Inc
06.1997 - 09.2011
Store Manager
Guess Inc
Assistant HR Manager
Guess? Inc
Associate of Arts - Business Management, Production
Rockland Community College, Art Institute of Ft. Lauderdale Ft
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