Sergio Contreras
Miami,FL
Summary
Dynamic General Manager with extensive experience at Duty Free Americas Inc., excelling in sales forecasting and financial analysis. Proven track record of driving business growth through strategic planning and exceptional customer service. Skilled in regulatory compliance and adept at identifying market opportunities, resulting in significant profit margin improvements.
Overview
11
11
years of professional experience
1
1
Certification
Work History
General Manager
Duty Free Americas Inc.
Miami, FL
08.2020 - Current
- Analyze and prepare reports showing opportunities for sales growth potential, including passenger profile, flight profile, and missed opportunities.
- Direct sales forecasting and setting goals; take proactive measures to create and implement a business plan to increase sales.
- Ensure to provide outstanding customer service to meet and exceed customers' expectations.
- Analyze and control expenditures to conform to budgetary requirements.
- Ensure compliance of U.S. Customs Regulations, Transportation Security Administrations (TSA), Airport Regulation, company policy, and procedures.
- Maintenance of positive business relations with vendors, partners, and all authorities.
- Monitor staffing levels, training opportunities, and performance evaluations as needed.
- Identified areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
- Conducted market research to identify trends, opportunities, and threats in the industry.
Sales Manager
Duty Free Americas Inc.
Miami, FL
02.2018 - 07.2020
- Ensure customers receive outstanding service by providing a friendly environment, which includes greeting and acknowledging every customer, and handling inquiries in a professional manner.
- Demonstrate knowledge of trends, holiday traffic, and fluctuations in business.
- Implement staffing plans; recruit, interview, hire, and ensure proper training. Supervises store staff, plans work schedules, manages associates’ daily duties, performance planning, coaches, rewards, and counsels.
- Perform store opening and closure, cash and sales reconciliation; handle payroll/commission submission to the Payroll Department, U.S. Customs entries and ATF reports.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Cultivated strong professional relationships with suppliers and partners to drive long-term business development.
Store Manager
Duty Free Americas Inc.
Miami, FL
04.2014 - 01.2017
- Assist the Sales Manager with ongoing sales training, and assist associates in obtaining new product knowledge, merchandise promotions information, customer service, sales skills including identifying and fulfilling customer needs, up-sells, and add-ons.
- Maintained accurate records of employee performance reviews.
- Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
- Developed strategies to maximize sales and profitability.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Prepared staff work schedules and assigned team members to specific duties.
- Ensured compliance with safety regulations and company policies.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Evaluated store performance and incorporated feedback to implement improvement plans.
Education
High School Diploma -
G. Holmes Braddock Senior High
Miami, FL06-2007
Bachelor of Arts - Business Administration
Miami Dade College
Miami, FLSkills
- Sales forecasting
- Financial analysis
- Regulatory compliance
- Customer service
- Business growth
- Flight Data analysis
Languages
English
Professional
Spanish
Professional
Certification
- Pure Miami Customer Service (MIA).
- The Essentials of Management for 1st time managers (DFA)
- AOA Driver Permit (MIA)
References
References available upon request.
Timeline
General Manager
Duty Free Americas Inc.
08.2020 - Current
Sales Manager
Duty Free Americas Inc.
02.2018 - 07.2020
Store Manager
Duty Free Americas Inc.
04.2014 - 01.2017
High School Diploma -
G. Holmes Braddock Senior High
Bachelor of Arts - Business Administration
Miami Dade College
Similar Profiles
Yadianet MilianYadianet Milian
General Manager at Duty Free Americas Inc.General Manager at Duty Free Americas Inc.
Nathalie GomezNathalie Gomez
Regional Marketing Manager at Duty Free Americas (DFA) / UETA LATRegional Marketing Manager at Duty Free Americas (DFA) / UETA LAT
Tahirha HakimTahirha Hakim
Assistant Manager at Duty Free AmericasAssistant Manager at Duty Free Americas