Serhan Tatman
Austin,TX
Summary
As a versatile and accomplished hospitality management professional, I have a demonstrated history of success in team leadership across various facets of the industry, from operations, to sales, and event management in upscale luxury resorts and city-center hotels. With over 25 years of progressive experience, my expertise lies in strategic planning, operational enhancement, team cultivation, and project management.
Overview
34
34
years of professional experience
Work History
GENERAL MANAGER
Westin Austin At Domain
2024.01 - Current
- Promoted to manage $40M revenue generating Westin, preparing for a 100 room addition and multimillion dollar renovation starting in summer of 2024.
HOTEL MANAGER
Austin Marriott Downtown
2023.01 - 2023.12
- Led all aspects of Austin Marriott Downtown operations, overseeing 613 rooms, 60,000 function space, rooftop bar, three-meal modern bistro and coffee shop-retail
- Recognized as the best Convention hotel in entire Marriott International portfolio due to outstanding Event Satisfaction results
- Recognized as the best performing large size property by White Lodging due to stellar financial, guest and associate satisfaction results in 2023.
GENERAL MANAGER
Horseshoe Bay Golf & Spa Resort
2020.10 - 2022.12
- Managing the complex operations of the award-winning golf and spa resort with $225M annual revenue generation, with 400 resort rooms and villas, 60 condominiums and lakeside homes, one of the largest private clubs in the US with over 2000 members, 4 private golf courses, 9 F&B outlets, marina, private airport, spa, tennis, and fitness center
- Achieved a record setting financial result, generating 25% over the budgeted top line revenue and 15% over the budgeted GOP in 2021
- Improved the GSS/ITR by 14% YOY by resetting the operational processes, recreating training procedures, recruiting, and retaining the right talent and promoting a high-energy, hands-on leadership practices
- Being a liaison between the ownership, the management company, and the team of 845 associates, balancing the financial expectations, member and guest satisfaction, a harmonious work environment and culture
- Recognized as the Property of the year 2021 among all Crescent Hotels & Resorts due to stellar financial, guest, member, and associate satisfaction results.
RESORT MANAGER
Omni Barton Creek Resort & Spa
2019.10 - 2020.10
- Handling all aspects of luxury resort & spa operations with 502 resort rooms and villas, 8 outlets, 78,000 square feet Indoor/outdoor function space, award-winning luxury spa, and (4) state of art golf courses
- Providing efficient and profitable operation generating over $65 million annual revenue by managing costs while creating a resort culture based on best-in-class guest care, exceptional customer service and associate satisfaction
- Rebuilt an entirely new operational team with over 300 associates for new opening property after 2 years shut down during expansion of resort
- Improved guest satisfaction and moved property in top 5 among all Omni properties within 7 months after grand opening
- Improved employee retention through implementation of robust departmental training, employee recognition and incentive programs that resulted in reduction of turnover rate by 28% in 6 short months
- Created and established a "site visit culture" throughout whole resort in to be able to showcase the coordination and excellence in execution to win new businesses over competition
- Through this initiative and dedication of the sales and operational departments, 2019 site visit conversion rate was 92% and number 1 among all Omni properties.
DIRECTOR OF OPERATIONS
Renaissance Austin
2017.10 - 2019.10
- Directed entire operations of Renaissance Austin hotel with 492 rooms and 75,000 square feet of function space, generating over $41 million annual revenue
- Increased overall guest satisfaction scores 8.2 points YOY
- Selected to be the number one hotel in employee satisfaction among 37 corporate Marriott International managed Texas full-service properties with over 95% engagement scores
- Produced $385K YOY in payroll savings by re-structuring operational departments and organizational chart
- Exceeded F&B budget by 22% YOY by re-positioning and re-marketing the main restaurant focusing specifically on social media engagement
- Improved REVPAR index by 6% average YOY in collaboration with revenue management, specifically focusing on weekend leisure business, creating attractive/family friendly packages.
INTERIM GENERAL MANAGER
Dallas Marriott Downtown
2018.03 - 2018.09
- Managed the flagship downtown property with 416 rooms and 41,000 square- feet function space during the leadership transition and major guest room renovation as task force support, splitting time between Renaissance Austin and Dallas Marriott
- Started and supervised $38 million rooms renovation
- Completed 75% of the project, 2 months ahead of schedule by end of assignment
- Evaluated and re-negotiated F&B vendor services contracts, resulting in 20% annual savings while improving quality.
DIRECTOR OF OPERATIONS
JW Marriott Houston Galleria
2014.12 - 2017.10
- Directed operations of luxury JW Marriott Houston Galleria with 516 rooms and 40,000 square feet of function space, generating over $45 million annual revenue
- Championed full rooms and elevators renovation supervising utilization of a strict $46 million budget
- Rebuilt an entirely new management team with 27 Directors/Managers by restructuring departments and organizational chart
- Improved overall guest satisfaction scores by average 6.5 points YOY by creating and establishing long term training program to enhance employee knowledge of best practices
- Selected number one hotel, two years in row in employee satisfaction among 37 Texas full-service properties with over 95% engagement scores
- Established internship/mentoring program in two local high schools, allowing selected students the opportunity to experience practices of the hotel hospitality industry.
DIRECTOR OF EVENTS
JW Marriott San Antonio Hill Country Resort & Spa
2012.08 - 2014.12
- Directed Event Planning and Banquet Operations of JW Marriott San Antonio Hill Country Resort & Spa with 1002 guest rooms and 265,000 square feet of function space generating $38 million annual departmental revenue
- Established training programs to enhance employee knowledge of best practices resulting in improvement of event satisfaction scores
- Finished years 2013 and 2014 at in top 5 among all JW Marriott properties in Americas
- Improved associate engagement by 7.8 points in 2013 and 2.4 points in 2014
- Increased the revenues by $2.4 M, 6% in 2014 YOY by implementing new menu selections and robust training programs about upselling and customization
- Awarded Chairman's Circle 2014 for department achievements in maximizing revenues and guest satisfaction.
DIRECTOR OF EVENT MANAGEMENT AND CATERING SALES
Marriott Horseshoe Bay Golf & Spa Resort Hotel
2011.02 - 2012.08
DIRECTOR OF CATERING SALES & CONVENTION SERVICES
Omni Hotel Austin
2008.03 - 2011.03
DIRECTOR OF FOOD & BEVERAGE
InterContinental Hotel Austin
2005.01 - 2008.02
DIRECTOR OF RESTAURANTS
InterContinental Hotel New Orleans
2001.09 - 2004.12
FRONT OFFICE MANAGER
Intercontinental Hotel New Orleans
1999.08 - 2001.09
VARIOUS MANAGEMENT POSITIONS
Hilton Hotels & Resorts
1990.05 - 1999.08
Education
Bachelor's Degree - Business Administration and Management
Bilkent University
01.1996
Associate - Hospitality Administration and Management
Bilkent University
01.1992
Skills
- Process Improvement
- Project Management
- Problem Solving & Analytical Thinking
- Interpersonal Communication
- Collaboration & Teamwork
- Customer Service
- Conflict Resolution
- Emotional Intelligence
- Change Management
- Business & Data Analysis
Accomplishments
- Chairmen Circle - 2014 JW Marriott San Antonio Hill Country Resort & Spa
- Director of Catering & Convention Services the year - 2010 All US Omni Hotels & Resorts
- Director of F&B of the year - 2006 All US InterContinental Hotels & Resorts
- F&B Manager of the year - 1998 Western Europe Hilton Hotels & Resorts
- Rooms Division Leader of the year - 1994 Western Europe Hilton Hotels & Resorts
Timeline
GENERAL MANAGER
Westin Austin At Domain
2024.01 - Current
HOTEL MANAGER
Austin Marriott Downtown
2023.01 - 2023.12
GENERAL MANAGER
Horseshoe Bay Golf & Spa Resort
2020.10 - 2022.12
RESORT MANAGER
Omni Barton Creek Resort & Spa
2019.10 - 2020.10
INTERIM GENERAL MANAGER
Dallas Marriott Downtown
2018.03 - 2018.09
DIRECTOR OF OPERATIONS
Renaissance Austin
2017.10 - 2019.10
DIRECTOR OF OPERATIONS
JW Marriott Houston Galleria
2014.12 - 2017.10
DIRECTOR OF EVENTS
JW Marriott San Antonio Hill Country Resort & Spa
2012.08 - 2014.12
DIRECTOR OF EVENT MANAGEMENT AND CATERING SALES
Marriott Horseshoe Bay Golf & Spa Resort Hotel
2011.02 - 2012.08
DIRECTOR OF CATERING SALES & CONVENTION SERVICES
Omni Hotel Austin
2008.03 - 2011.03
DIRECTOR OF FOOD & BEVERAGE
InterContinental Hotel Austin
2005.01 - 2008.02
DIRECTOR OF RESTAURANTS
InterContinental Hotel New Orleans
2001.09 - 2004.12
FRONT OFFICE MANAGER
Intercontinental Hotel New Orleans
1999.08 - 2001.09
VARIOUS MANAGEMENT POSITIONS
Hilton Hotels & Resorts
1990.05 - 1999.08
Bachelor's Degree - Business Administration and Management
Bilkent University
Associate - Hospitality Administration and Management
Bilkent University
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