Summary
Overview
Work History
Education
Skills
References
career development
Timeline
Generic

Serina Babcock

Pasadena,CA

Summary

Results-driven leader with a proven track record in optimizing sales performance to exceed revenue targets. Adept at fostering a culture of success through mentorship and coaching, empowering staff to evolve into effective sales leaders. Known for collaboration and adaptability in high-stress environments, consistently driving team success in dynamic sales landscapes.

Overview

6
6
years of professional experience

Work History

General Manager

Club Pilates
09.2023 - Current
  • Increased net revenue by 280% in my first 6 months (from $26K in September 2023, to $73K in March 2024)
  • Increased membership count by 373% in my first 6 months (92 members to 344 members)
  • Increased membership sales by 75% in first month alone.
  • Spearheaded revenue growth by developing and implementing strategic sales initiatives, achieving and surpassing sales targets.
  • Cultivated and maintained strong relationships with customers, and ensuring customer satisfaction to drive repeat business.
  • Lead sales roleplay calls to coach other GMs in our district on successful intro pitch techniques.
  • Oversee all studio operations/sales including managing and growing multiple streams of revenue, new member acquisition and retention, staff management and development, and marketing.
  • Led a high-performing team through effective coaching and mentoring, enhancing their sales skills and product knowledge. Conducted regular training sessions to ensure staff proficiency in sales techniques.
  • Optimized operational processes to maximize efficiency, and improve overall sales performance.
  • Successfully built and sustained customer and employee loyalty, contributing to increased retention rates and overall business growth.

Senior Sales Representative

Club Pilates
03.2023 - 09.2023
  • Sold 460% of target memberships in first month (sold 23 memberships when the target was 5)
  • Increased sales revenue by building and maintaining strong relationships with clients.
  • Exceeded sales targets consistently by implementing effective sales strategies and techniques.
  • Published the monthly studio class schedule in Club Ready.
  • Contacted 50-100 prospects daily, resulting in higher intro show rates and ultimately higher conversion rates also.
  • Mentored junior sales representatives, improving overall team performance and productivity.
  • Attained top-ranking sales performance among peers through persistence, resilience, and strong prospecting skills.

Senior Sales Representative

Dr. Yoly's Relief
02.2022 - 03.2023
  • Responsible for supporting online ad postings, demos at community health fairs and events, calling on health and beauty retailers and privately-owned retail pharmacies, and designing promo and marketing materials
  • Opened 5 new retail accounts in the first 90 days.
  • Increased booth sales and customer engagement by 50% from Q2 to Q4 of 2022.
  • Increased online business by 30% in Q4 of 2022.
  • Spearheaded product demonstrations and presentations to showcase the value of company offerings.
  • Conducted market research to identify potential opportunities for growth within target industries.
  • Increased sales revenue by building and maintaining strong relationships with key clients.

General Manager

Loop Thrift and Consignment
02.2021 - 02.2022
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Developed and executed strategic plans for business growth and expansion, resulting in acquisition and opening of 2 new locations in the region.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

Business Operations Specialist

McMaster-Carr Supply Company
05.2018 - 01.2021
  • Responsible for sales and delivery operations to domestic and international Fortune 500 accounts (i.e Tesla/SpaceX, Disney, Johnson & Johnson, NASA/JPL, Boeing, Northrop Grumman)
  • Streamlined business operations by implementing efficient process improvements and organizational strategies.
  • Optimized workflow efficiency by analyzing current processes and identifying areas for improvement.
  • Conducted risk assessments to identify potential operational threats or vulnerabilities, implementing preventive measures accordingly.
  • Ensured regulatory compliance by staying updated on industry-specific guidelines and implementing necessary changes as required.
  • Collaborated with cross-functional teams to develop innovative solutions for complex business challenges.
  • Managed vendor relationships, negotiating contracts, and ensuring timely delivery of goods and services.

Education

Master of Science - Project Management

University of Southern California
Los Angeles, CA

Bachelor of Arts - International Studies / Economics

University of California, San Diego
La Jolla, CA
03.2018

Skills

  • Sales Leadership
  • Strategic Planning
  • KPI Tracking
  • CRM
  • Team Development
  • Adaptability
  • Communication

References

Available upon request.

career development

  • 7 Habits of Highly Effective People by Stephen Covey
  • The Energy Bus by Jon Gordon

Timeline

General Manager

Club Pilates
09.2023 - Current

Senior Sales Representative

Club Pilates
03.2023 - 09.2023

Senior Sales Representative

Dr. Yoly's Relief
02.2022 - 03.2023

General Manager

Loop Thrift and Consignment
02.2021 - 02.2022

Business Operations Specialist

McMaster-Carr Supply Company
05.2018 - 01.2021

Master of Science - Project Management

University of Southern California

Bachelor of Arts - International Studies / Economics

University of California, San Diego

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Serina Babcock