Serina Branch
Calabasas,CA
Summary
I currently have 6.5 years of sales experience. I started doing sales in the fitness industry and transitioned into the Cannabis industry in 2018, as I strongly believe cannabis should be legal, accessible, and affordable to all who seek its plentiful benefits. I have helped grow businesses by selling to clients as well as maintaining them by providing superior customer service and account management.
Overview
16
16
years of professional experience
Work History
Executive Account Manager
Savage Enterprises
Irvine, CA
04.2020 - Current
- Developed and maintained relationships with key accounts to ensure customer satisfaction
- Identified and pursued new business opportunities through market research and analysis
- Analyzed customer feedback to identify areas of improvement in products and services
- Prepared presentations for customers to explain product features and benefits
- Negotiated contracts with vendors for better prices or improved terms of sale
- Resolved customer complaints promptly and professionally while maintaining positive relationships
- Organized trade shows, events in order to promote products, services
- Maintained accurate records of all client interactions
- Resolved customer complaints regarding sales and service
- Enhanced sales volume through skilled support to both new and inactive customers.
Sales Representative
Brite Labs
Calabasas, CA
08.2019 - Current
- Created and implemented store displays, promoting sales and growth
- Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products
- Developed solutions to meet market gaps and drive company sales
- Collaborated with retailers to strengthen product exposure with optimal locations, shelf positions and signage
- Followed up after sales to assess satisfaction and identify ongoing requirements
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities
- Built positive and productive customer connections to drive consistent sales
- Stayed on top of changes in company offerings and policies by staying in frequent contact with service, inventory management and technical personnel
- Landed various new customer accounts through effective customer service and powerful cold-calling scripts
- Provided customers with recommendations to promote brand effectiveness and product benefits
- Demonstrated products at customer locations, answering questions and redirecting objections to close deals
- Generated sales by prospecting leads, cold calling and negotiating advantageous deals
- Negotiated and closed deals with minimal oversight
- Educated customers on suitable products and services depending on age, needs and inventories to increase sales.
Account Manager
CannaSafe Labs
Van Nuys, CA
06.2019 - Current
- Planned and executed sales strategies
- Delivered an exceptional level of service to each customer by listening to concerns and answering questions
- Proactively identified and solved complex problems impacting operations management and business direction
- Monitored trends in customer industries and marketplaces to shape sales methods
- Reached out to accounts frequently to measure satisfaction and increase revenue
- Communicated with customers as soon as issues arose to immediately determine resolution before problem escalated.
Accoun Manager
Indus Distribution
Salinas, CA
08.2020 - 03.2021
- Developed and maintained relationships with key accounts to ensure customer satisfaction
- Negotiated contracts with clients to maximize profitability
- Conducted market research to identify potential customers
- Managed multiple accounts simultaneously while meeting deadlines
- Resolved customer complaints in a timely manner
- Developed strategies to increase revenue from existing accounts
- Collaborated with marketing team to develop promotional materials for clients
- Maintained accurate records of all customer interactions in the CRM system
- Solicited feedback from customers on their experience with products or services
- Monitored industry trends and made recommendations for changes in strategy accordingly.
Account Manager/ Sales Rep
Nascient Labs
Chatsworth, CA
06.2018 - 06.2019
- Landed new customer accounts through effective customer service
- Brought in over 15 accounts within 12 weeks as well as maintained each account
- Consulted with long-term, new and prospective customers to understand needs and propose ideal solutions
- Developed solutions to meet market gaps and drive company sales
- Generated sales by prospecting leads, cold calling and closing deals
- Collaborated with retailers to strengthen product exposure with optimal locations, shelf positions and signage
- Followed up after sales to assess satisfaction and identify ongoing requirements
- Improved advertising initiative outreach and building engagement by executing social media and digital marketing campaigns
- Interfaced with customers to resolve problems quickly
- Built new business partnerships through a building a solid trustworthy relationship with all of my clients
- Increased number of return customers through effective problem solving and conflict resolution
- Delivered products to customers in timely manner
- Informed management of special sales and service issues
- Grew customer base by acquiring new customers and identifying needs to deliver relevant services.
Personal Trainer And Advance Sports Nutrition Advisor
Purlife Fitness Centers
Delray Beach, FL
05.2016 - 06.2018
- Built a full-time schedule of clientele through sales expertise and reputation
- Helped clients with pain management and rehabilitation through exercise programming and nutrition advising
- Communicated with clients to determine goals and performed client assessments
- Put together a full book of clientele that I was able to retain for 3+ years while increasing the overall growth through client sales and account management
- Supplied clients with list of exercises and activities
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results
- Developed orthopedic exercise rehabilitation training plans to help clients safely transition to pre-injury fitness programs and reduce re-injury
- Maintained files detailing personal fitness regimens, records and contracts in a newly-implemented system
- Performed competitive market analysis to identify opportunities for business growth
- Trained clients effectively and built dynamic customer relationships, which cut learning time in half
- Arranged motivational exercise programs to promote healthy lifestyle choices
- Successfully completed training initiatives, increasing customer loyalty
- Implemented continuous improvements for scheduling procedures across multiple client calendars and fitness plans
- Led, instructed and motivated individuals during exercise activities, including cardiovascular exercise, strength training and stretching
- Created individual workout routines based on member fitness level.
Brand Ambassador
Corr Jensen Laboratories Inc
New York, NY
02.2014 - 07.2017
- Represented the company by promoting the products Corr Jensen provided to people via social media, major sports expos, and smaller sporting/fitness events.
Promotional Specialist
Performix LLC
Denver, CO
02.2015 - 06.2017
- Established and enforced sales goals with motivational and proactive approach to boost team success
- Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas
- Strengthened online presence to capitalize on emerging trends on platforms such as Instagram and Facebook
- Developed attractive and engaging print and digital ads.
Personal Trainer Group Fitness Instructor
The ZOO Health Club
Boynton Beach, FL
11.2014 - 05.2016
- Built a full schedule of clientele through sales expertise and reputation
- Helped clients with pain management and rehabilitation through corrective exercise, manual muscle testing, and extensive knowledge of human anatomy/physiology
- Attained facility targets, including revenue goals and member retention rates.
Brand Ambassador
Vital Pharmaceuticals (VPX)
Weston, FL
05.2012 - 05.2014
- Represented the company by promoting the products offered by VPX to people via social media, major sports expos, and smaller sporting/fitness events.
Model
Colors Talent Agency
Memphis, TN
01.2008 - 04.2011
- Worked as a part-time actress and model.
Education
Southwest Tennessee Community College
St. Benedict at Auburndale
National Academy Of Sports Medicine
Skills
- Excellent Sales skills
- Superior customer service
- Maintaining customers/business
- Customer Orientated
- Fitness Programming
- Understanding Human Anatomy
- Cool, calm, and collective under pressure
- Active Listening
- Adaptable
- Verbal/Written communication skills
- Time Management
- Fast Learner
- Territory sales
- On-site product demonstrations
- Sales closing
- Product and service knowledge
- Customer needs assessment
- Sales forecasting
Timeline
Accoun Manager
Indus Distribution
08.2020 - 03.2021
Executive Account Manager
Savage Enterprises
04.2020 - Current
Sales Representative
Brite Labs
08.2019 - Current
Account Manager
CannaSafe Labs
06.2019 - Current
Account Manager/ Sales Rep
Nascient Labs
06.2018 - 06.2019
Personal Trainer And Advance Sports Nutrition Advisor
Purlife Fitness Centers
05.2016 - 06.2018
Promotional Specialist
Performix LLC
02.2015 - 06.2017
Personal Trainer Group Fitness Instructor
The ZOO Health Club
11.2014 - 05.2016
Brand Ambassador
Corr Jensen Laboratories Inc
02.2014 - 07.2017
Brand Ambassador
Vital Pharmaceuticals (VPX)
05.2012 - 05.2014
Model
Colors Talent Agency
01.2008 - 04.2011
Southwest Tennessee Community College
St. Benedict at Auburndale
National Academy Of Sports Medicine
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