Serina Koester

In my role at eero, I spearhead the international expansion of our product lines by establishing comprehensive go-to-market strategies. Collaborating closely with diverse teams, I craft engaging marketing content for both online and offline channels. This year, I successfully managed seven separate international product launches in tandem, each with nuanced requirements for APAC and EMEA.

• Excellent communication skills, both verbal and written.
• Establish new international launch processes with our Biz Ops and Business Development teams, fostering increased collaboration across departments and increasing efficiency
• Develop and execute go-to-market plans and facilitate internal organizational readiness.
• Oversee preparation of marketing copy, images, videos, emails, and other collateral.

On the Brand Marketing team at eero, I managed a team of Program Managers and Photo Producers while building our Creative Operations to scale. In this role, I implemented processes to support capacity planning, resource management, project roadmapping, photoshoot production, budget management, and vendor relations.

• Streamlined communication between departments by creating detailed project briefs, reducing miscommunications and increasing overall productivity.
• Managed $5M creative budget for multiple design projects simultaneously, ensuring timely completion within allocated resources without sacrificing quality.
• Fostered cross-functional collaboration between the design team and other departments such as engineering or production teams to ensure seamless integration of design elements into final products.
• Evaluated performance metrics of design projects post-implementation, identifying areas for improvement in future endeavors based on data-driven insights.
• Implemented effective time management techniques within the team, reducing project turnaround times significantly without sacrificing quality or creativity.

As the Design Operations Manager at eero, I established and evolved the Design Operations function from the ground up while simultaneously managing new product launches. I also developed processes for international expansion including localization workflows across Amazon.

• Streamlined operational processes to enhance efficiency and reduce delays.
• Coordinated cross-functional teams to ensure seamless project execution and alignment with objectives.
• Facilitated regular team meetings to foster communication amongst working groups including executive stakeholders.
• Monitored compliance with legal policies as an SME, ensuring adherence to safety and compliance requirements online and in printed collateral.
• Led process improvement initiatives that increased overall productivity across various departments.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Developed and maintained relationships with external vendors and suppliers including contract negotiations.

As the Head of the Graphic Production studio at Apple, I was responsible for upholding the creative vision and technical requirements of the Marcom Interactive Design and Development teams with the same high standards the Apple brand is known for.

• Managed specialized team of 40+ artists responsible for static and motion asset production on apple.com.
• Facilitated team engagement cross-functionally to maintain best practices.
• Designed effective localization workflows including training and rollout for US and INTL teams.
• Hired, trained, and developed full-time employees and contractors.
• Managed project scope, schedules, and resources for on-time deliveries.
• Maintained project oversight and ongoing communication with stakeholders from start to finish.
• Reviewed and approved project deliverables for release according to project specifications.

As the Interactive Lead for apple.com, I was the primary point of contact for Design, Development, and Producer teams focused on product launches and retail deliverables.

• Self-motivated, with a strong sense of personal responsibility.
• Reviewed and approved final deliveries with a focus on image quality and page performance.
• Worked effectively in fast-paced environments.
• Managed and allocated creative resources based on project needs and scope.
• Demonstrated strong organizational and time management skills while managing multiple projects.