Serita Wesley

Strategic development for Sony's entertainment podcast slate. Created department mission statement and goals around, creative strategy, audience development and monetization. Developing original series, with top tier talent; and facilitating the acquisition of existing shows. Supervising and managing the growth, and productivity for a team of executive producers, senior producers, producers and associate producers. Collaborating with global production management on large scale show budgets. Creating, facilitating and managing an intentional strategy for the development of a diverse podcast slate.

Worked with agents, managers and talent to acquire scripts for audio acquisition. Managed and produced acquired scripted audio series to see through the development and pitch process with Audible. Provided feedback, scripting and talent notes on scripted audio series. Developed a creative strategy for non-fiction audio series to pitch to networks outside of the FPM Audible first look deal. Created and developed series to pitch for Stitcher, iHeart, Sirius XM, HBO Podcasts, and more.

Contributed to the development of the Westbrook Inc branded podcast slate, as well as the creation of the Red Table Talk podcast slate. Executive produced series for Westbrook affiliated talent and the Smith family. Managed and facilitated the production of the following podcasts: Positively Gam, The Red Table Talk Podcast, Navigating Narcissism with Dr. Ramani, and Season 3 of Pretty Big Deal with Ashley Graham. Managed a team of freelance executive producers, producers, associate producers and audio engineers.

Created, produced and hosted On She Goes the Podcast. Supervised the creation process to on brand, impactful and relevant content. Drastically grew audience size with strategic marketing, brand partnership and talent. Implemented quality control measures up to compliance with artistic and technical standards. Determined project budgets to estimate and control overall project costs. Hired and managed artists, directors and crew members to work on digital companion content. Kept stakeholders informed on status and vision through milestone updates and work-in-progress presentations. Collaborated with legal department to draw up contracts for artists and crew members. Researched, developed and written creative documents. Coordinated video shoots in studio and remotely by managing production through stages to completion. Coordinated with producers and on-air talent to create program content, new ideas, and segments. Developed schedules for production, editing, and duplication for timely delivery.

Created, budgeted and developed podcast content for the Wieden + Kennedy agency as a brand, as well as, pitched and developed external podcast content for agency brand partners (Nike, Old Spice, Samsung, KFC, HBO, Coca Cola and more.) Supervised creation process to verify on brand, impactful and relevant content. Implemented quality control measures to verify compliance with artistic and technical standards.

Freelance casting producer and director for various documentary series from 2004 - 2018. Casting specific series, as well as development casting for networks such as; MTV, VH1, Oxygen, TLC, HGTV, A&E, ABC, FOX, and more.

Updated internal databases with account information to maintain clear records. Facilitated weekly status reports, project documentation and client relationship. Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts. Coordinated meetings, calls and demos for 30 -person account management, media buying, and strategy teams. Analyzed invoices to detect discrepancies, duplicate payments and overpayments. Prepared, produced and submitted brand content for awards.