Setareh Khaleghi
Irvine,CA
Summary
Results-oriented professional with over five years in medical marketing operations. Expertise in crafting and implementing strategic marketing initiatives that boost brand visibility and drive growth in healthcare. Demonstrated success in leading cross-functional teams, streamlining workflows, and utilizing data analytics to enhance campaign performance. Proficient in digital marketing, market research, and client relationship management, with strong knowledge of regulatory compliance and industry trends.
Overview
8
8
years of professional experience
Work History
Marketing Representative
Caring Angels Home Care, LLC
Orange County, CA
03.2024 - 05.2025
- Spearheaded marketing initiatives in Orange County and South Bay, fostering referral networks with healthcare professionals.
- Promoted non-medical home care services including companionship, caregiving, and post-surgery care.
- Acted as primary liaison between client families and office to ensure tailored care plans.
- Represented home care agency focused on affordability, RN oversight, and customer satisfaction.
- Collaborated with intake coordinators and RNs to craft service plans compliant with regulations.
- Engaged in business development to boost brand visibility and competitive positioning in Southern California's market.
Director of Business Development
Miracle Mile / Park West Healthcare Center
12.2020 - 02.2024
- Executed comprehensive marketing and sales strategies for Miracle Mile and Park West healthcare centers, enhancing overall outreach and engagement.
- Crafted and implemented innovative business strategies to effectively market rehab facilities to medical specialists, hospital case managers, and social workers.
- Cultivated and maintained strong relationships with healthcare providers, resulting in a significant increase in the number of monthly active patients.
Director of Business Development
La Brea Rehabilitation Hospital
Irvine, CA
01.2020 - 07.2020
- Supervised the marketing team, set clear objectives, and monitored individual performance to ensure monthly goals were consistently met.
- Established and nurtured new referral relationships and partnerships with physicians, case managers, and discharge planners, enhancing facility utilization and exceeding budgeted census targets.
- Achieved an exceptional milestone by referring 150 new cases per month to La Brea Rehabilitation Hospital.
- Developed and maintained strong relationships with major medical centers, including Kaiser Permanente, Barlow Respiratory Hospital, Brotman Medical Center, Regal Medical Group, Navi Health Medical Center, and Emanate Health.
Business Development
Guardian Rehabilitation Hospital
09.2017 - 12.2019
- Executed targeted marketing initiatives for a 94-bed rehab facility, conducting analyses that addressed census development and led to increased admissions.
- Analyzed new growth opportunities with hospitals including Cedars-Sinai, UCLA, VA Hospital, Olympia Medical Center, California Rehabilitation Institute, and Good Samaritan Hospital.
- Developed and implemented high-impact strategies to capture new business opportunities, resulting in a 10% increase in patient traffic.
- Acted as the primary liaison between the facility's Director of Nursing and case managers, facilitating effective communication and collaboration.
- Coordinated and planned monthly and quarterly marketing events to engage new and existing referral sources.
- Led monthly meetings with hospital directors and case managers to review feedback and enhance performance.
- Reviewed patients' clinical records to determine eligibility for rehabilitation hospital admission.
Education
Bachelor of Arts - Interior Design
Interior Designers Institute University
07.2011
Associate degree - Business
Saddleback College
05.2007
Skills
- Strategic marketing planning
- Cross-functional leadership
- Market research and analysis
- Content creation and branding
- Campaign management
- Project management
- Social media strategy
- Client relationship management
- Data-driven decision making
Personal Information
Title: Director of Business Development
Languages
English
Full Professional
Persian
Native/ Bilingual
References
Available upon request.
Timeline
Marketing Representative
Caring Angels Home Care, LLC
03.2024 - 05.2025
Director of Business Development
Miracle Mile / Park West Healthcare Center
12.2020 - 02.2024
Director of Business Development
La Brea Rehabilitation Hospital
01.2020 - 07.2020
Business Development
Guardian Rehabilitation Hospital
09.2017 - 12.2019
Bachelor of Arts - Interior Design
Interior Designers Institute University
Associate degree - Business
Saddleback College
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