Seth Ellison

(Part Time Contact Position)

• Create engaging, SEO-optimized web copy for diverse clients, enhancing online visibility and driving user engagement.
• Collaborate with cross-functional teams to develop comprehensive content strategies that align with client goals and brand messaging.
• Conducts thorough keyword research and implements best SEO practices, resulting in improved search rankings and organic traffic growth.
• Delivered high-quality content under tight deadlines while maintaining a consistent brand voice across various digital platforms.

(Contract Position)

• Thoroughly analyzes critical healthcare content, meticulously editing as necessary to adhere to style guidelines and adjusting layout to precise printing specifications
• Addressing and resolving issues by collaborating between business owners, IT developers, publishers, project managers, computer engineers, and fellow analysts to ensure technical solutions meet business needs within demanding time frames
• Performs meticulous content testing to detect errors, subsequently refining content according to business feedback and requirements
• Utilizes a range of tools to assemble template layouts, conduct thorough content testing, organize file placement, and maintain comprehensive project documentation.

• Developed and edited content that supported the association as an industry leader, which included website pages, weekly newsletters, magazine publications, email campaigns, scripts, interviews, and social media posts
• Helped to develop standards, processes, and tools to drive greater efficiency in how we worked and operated as a cross-functional team
• Worked on the ground, covering KBIS in Las Vegas: North America's largest trade show
• Created and managed a weekly content calendar that was approved by the marketing manager
• Was a steward of best practices for online and printed content.

• Worked closely and strategically coordinated with a large team of web writers, proofreaders, website coders, graphic designers, and marketers
• Wrote and edited many webpages for www.ets.org, the world's #1 educational testing company
• Devised linking strategies that connected website pages within the home website and to ETS affiliates
• Wrote eblasts, built microsites, created SEO metadata and solely managed ePubs requests for over 2 years, which consisted of critical and time-sensitive changes to the site.

• Solely in charge of the company's content, including the main website, marketing research questionnaires, company emails, etc
• Editor-and-chief for the Smart Mark Chronicle, an online and printed news outlet
• Selected and coordinated with over two dozen writers and edited their submissions to The Smart Mark Chronicle
• Worked in conjunction with the social media specialist to tackle media-based issues for the company.

(Contract Position)

• Wrote high-quality content for the interior pages of the company's primary website
• Interviewed fashion e-commerce executives and marketing retailers for pieces
• Used SEO and marketing tactics to increase the visitor rate to the Fashion Digital website and improve conversions
• Wrote e-blasts, press releases and entered content into Wordpress for publishing.

(Contract Position)

• Wrote, edited and proofread all original content on the hospital's website, spanning over thirty different medical departments
• Advanced the business goals of the hospital by maximizing by strategically targeting content to a specific audience
• Analyzed the competition and the marketing weak points of the existing content to make suggestions and changes for optimal improvement
• Used SEO and marketing strategies to ensure more clients visit their website
• Spoke and collaborated with the representatives of many departments within the hospital and the marketing department.

• Conceptual development, copywriting, proofreading and editing for a diverse array of companies
• Use SEO techniques and advanced keyword research strategies for maximum exposure
• Worked in coordination with other copywriters, web designers and programmers
• Wrote monthly revenue-generating blogs for various companies
• Performed online reputation management for several high-profile clients.

• Boosted sales through well-written product descriptions
• Wrote a weekly newsletter that was distributed to approximately 50,000 subscribers
• Wrote lengthy blogs, some of which required ample research to execute
• Edited and refined the written content produced by my fellow writers and showed an exceptional capacity for teamwork
• Was solely responsible for proofreading the company's main website.