Seth Gonzales
Plano,TX
Summary
Communications professional with ten years of experience in public relations as a collaborative messaging and brand manager, a skilled marketing and advertising lead, a creative content producer, and lead PR contact for schools and non-profits with a demonstrated record of successfully enhancing visibility and engagement.
Overview
17
17
years of professional experience
Work History
Director of Comunications
Alcuin School
Dallas, TX
09.2019 - Current
- Driving all strategic and creative initiatives of the communications department
- Lead developer of successful branding and marketing communications strategies to support Advancement, Philanthropy, and Admissions objectives.
- Co-manager of an advertising campaign that yielded a school record 35% year-over-year increase in applications
- Generating positive news stories about Alcuin, as seen in local and national television networks as well as print publications
- Co-director of Alcuin's first web redesign in seven years
- Lead writer and editor of newly-launched 90-page school magazine for prospective families and donors
- Creative lead for organic and paid social media strategies that have yielded significant increases in engagement and followers.
- Speechwriter for Head of School's two major addresses to the Alcuin community
- Content creator, director and editor of video assets on every major Philanthropy, Advancement, and Admissions department initiative
- Serving as a central nervous system for all internal and external communication and messaging, particularly the weekly newsletter
- Lead marketing and communications planning for annual giving campaigns, scholarship luncheons, and planned giving promotions
Director of Communications
John Paul II High School
Plano, TX
02.2018 - 09.2019
- Directed and developed strategic communications plan that told the ongoing “JPII story.”
- Shot, edited, produced and distributed video stories that feature virtually every facet of the JPII experience
- Generated positive news stories for JPII on local radio networks and print publications
- Executed strategic and creative plan for JPII's social media presence, tracking its success through analytics and digital metrics.
- Managed website copy and photo content
- Within the framework of communications, grew JPII’s Catholic identity and community outreach
- Collaborated with faculty and staff to gain insights and access to key academic and co-curricular stories
Staff Writer and Videographer
The Texas Catholic Newspaper
Dallas, TX
08.2011 - 02.2018
- Shot, edited and published video stories for web using Final Cut Pro, Motion 5, and WordPress
- Wrote feature and hard news stories for Texas Catholic print and online editions
- Produced social media content for stories and videos in coordination with managing and executive editors
- Shot and edited photos to supplement Texas Catholic stories
Social Media and PR Coordinator
Boomer Esiasion Foundation
New York, NY
09.2007 - 05.2013
- Generated significant publicity for the Rimington Trophy (RT) during the height of the college football season, including two primetime appearances on ESPN.
- Co-manager of yearly RT campaign, including creative direction and publication of digital advertising, print collateral, and a 50-page journal.
- Guided and developed Boomer Esiason Foundation's (BEF) social media presence from its infancy
- Coordinated travel for RT winner, VIPs to ESPN Awards Show in Orlando, FL and RT banquet in Lincoln, NE
- Responsible for content management and updates to RT and BEF website
- Provided administrative support and publicity development for Team Boomer through BEF social media tools
Education
MBA - Sports And Entertainment Mgmt
University of Dallas
Irving, TX05.2007
Bachelor of Arts - English Literature
University of Dallas
Irving, TX05.2002
Skills
- Collaborative marketing and communications planning
- Message-building and brand management
- Ad management and execution
- Proficiency in Lightroom, Photoshop, Premiere Pro, and Acrobat
- Proficiency with Canva
- Proficiency in MS OneDrive, Sharepoint, and Google Drive
- Digital Media content creation through photography and videography
- Internal and External Communication
- Social Media content creation and management
Timeline
Director of Comunications
Alcuin School
09.2019 - Current
Director of Communications
John Paul II High School
02.2018 - 09.2019
Staff Writer and Videographer
The Texas Catholic Newspaper
08.2011 - 02.2018
Social Media and PR Coordinator
Boomer Esiasion Foundation
09.2007 - 05.2013
MBA - Sports And Entertainment Mgmt
University of Dallas
Bachelor of Arts - English Literature
University of Dallas
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