Seth Grossbard

Dedicated 19 years to driving the growth of CIVIC into an award-winning marketing and communications agency. Currently lead a diverse team of over 30 account, production, and creative professionals, spearheading the agency's partnership and experiential marketing discipline.

Responsible for creating immersive experiences that connect agency's brand partners with their community of stakeholders in meaningful ways:

Client Management:
Directly manage a diverse portfolio of over 15 high-profile brands, including Audible, AppleTV+, HISTORY Channel, TikTok, CNN, HBO/Max, Aura, Meta, Columbia University, Wyndham Hotels, and Verizon, ensuring exceptional service and strategic alignment.

Strategic Planning:
Craft and execute comprehensive short-term and long-term strategic plans that align with partner goals and objectives.

Creative Development:
Lead the creation of tailored marketing concepts that meet the unique needs of each partner, encompassing brand platforms, sponsorships, brand partnerships, pop-up events, sampling initiatives, stunts, and mobile marketing tours.

Sponsor Management:
Identify, negotiate, and cultivate diverse sponsorship relationships across key categories, including major sporting events and prominent festivals such as the Super Bowl, NASCAR, Tribeca and Sundance Film Festivals, SXSW, and Sea Hear Now Music Festival.

Partnership Marketing:
Forge impactful partnerships and coalitions with non-profit organizations and promotional partners to enhance program reach and drive impact.

Executive Production:
Oversee all aspects of on-site management, production, and execution of partner activations, ensuring seamless delivery and engagement.

Performance Measurement:
Compile and analyze detailed recap reports that include engagement metrics and partner-specific KPIs, providing insights for continuous improvement.

Executive Leadership:
Drive operational effectiveness, financial planning, and staffing strategies to enhance agency performance and team cohesion.

Additional Employment (1998 - 2005)

Lifestyle Marketing Group

National Hockey League

IMG (160 over 90)

Drury Design