Seth Mellon
Dallas
Summary
Programmatic media specialist with 3+ years of experience managing multi-million-dollar campaigns across display, video, and emerging channels. Proven track record in performance optimization, cross-functional collaboration, and client communication. Skilled in full campaign lifecycle execution from trafficking and QA to insights, strategy, and advanced testing frameworks.
Overview
4
4
years of professional experience
Work History
Programmatic Media Senior Associate
PMG
09.2024 - Current
- Lead programmatic strategy and execution across multiple clients.
- Present strategic insights and recommendations to client teams.
- Developed operational strategies to enhance project efficiency and streamline workflows.
- Collaborated with cross-functional teams to implement process improvements and best practices.
- Analyzed data trends to inform decision-making and optimize resource allocation.
- Mentored junior team members and led onboarding trainings.
Programmatic Media Associate
PMG
09.2023 - 09.2024
- Executed day-to-day campaign management including trafficking, QA, pacing, and optimization.
- Analyzed performance trends and proposed strategy adjustments.
- Collaborated with creative, analytics, and planning teams.
- Built weekly/monthly reports with insights for client stakeholders.
Programmatic Media Coordinator
PMG
08.2022 - 09.2023
- Supported trafficking, QA, audience setup, and campaign launches.
- Monitored pacing and performance, executing needed adjustments.
- Developed budgeting processes to ensure accurate delivery of campaign plans on a weekly, monthly, and yearly level.
- Coordinated communication between internal teams and external partners for project alignment.
Graduate Leadership Program
PMG
06.2022 - 08.2022
- Completed rotational training across programmatic, social, and search.
- Contributed to client case studies using data-driven recommendations.
- Gained hands-on platform training and exposure to media planning and execution tools.
Education
Bachelor of Business Administration - Marketing And Entrepreneurship
University of Colorado Boulder
Boulder, CO05-2022
Skills
- Cross-functional Collaboration
- Entrepreneurial Mindset
- Performance Monitoring
- Training and Mentoring
Timeline
Programmatic Media Senior Associate
PMG
09.2024 - Current
Programmatic Media Associate
PMG
09.2023 - 09.2024
Programmatic Media Coordinator
PMG
08.2022 - 09.2023
Graduate Leadership Program
PMG
06.2022 - 08.2022
Bachelor of Business Administration - Marketing And Entrepreneurship
University of Colorado Boulder