Seth Mittman

Created a training program for local linear sellers to understand OTT/CTV, streaming yield and inventory management, competitive sets, IAB 101 education related to ad serving, pixeling, tagging and programmatic executions across all offices around the country for 160 salespeople

• Lead a local sales team in FEP streaming revenue growth year over year from 2018-2023 to $110M net revenue
• Responsible for implementing data driven sales solutions and business development strategies across Ampersand’s local LOB within the linear and IP based media platforms
• Collaborate between with Local Sales, Sales Operations, Agency and Client Partnership, Product, Marketing, Research and Data teams to drive innovative ad solutions at AMP that increased digital attachment up over 2000%
• Designed and lead the creation of a real time reporting dashboard, utilizing complex data feeds and ad exposure files to deliver transparency reporting across all markets through Comcast, Charter, Cox and Amobee
• Instrumental in the creation and development of a de-duplicated, incremental R/F measurement capability across all MVPD’s
• Implemented end to end sales process from pitch to pay, of the first ever local market cross platform addressable execution incorporating 35 markets and over $1M per quarter in revenue for GM, inclusive of data insights and measurement capabilities to deliver a successful program
• Negotiate and oversee strategic partnerships with MVPD partners to expand AMP’s capabilities and meet client demands
• Led cross-functional teams for the successful completion of major projects, resulting in increased revenue and client satisfaction.

• Launched an organic baby safe laundry and baby gear cleaning service which grew to 12 person team, while operating a prime retail location with multiple delivery routes resulting in more than $900k in revenue over 4 years, while maintaining a 92% client retention rate
• Created and implemented Baby Bubbles brand strategy across all sales channels, client management, marketing, communications and customer service
• Lead all social media campaigns generating Facebook, Twitter and Instagram followers that contributed to 18% of annual sales
• Executed all Baby Bubbles brand communication strategies through mobile application, YouTube channel, content blog partnerships, SEM, Video and Email marketing
• Planned and executed, developed and implemented BB website, generating traffic of 11,000 UV’s/month with 25,000 PV’s generating $100k/yr in online sales
• Developed a strategic partnership with TinyWheelz to clean, restore and house their premium stroller inventory, as part of their resale business, generating monthly recurring revenue
• Negotiated and fostered all vendor related partnerships for inventory control and retail products that cut costs over 30% while increasing revenue
• Instituted a technology driven logistics process to ensure prompt pickup/delivery timelines for clients in NYC and Brooklyn with 3 delivery truck routes
• Sourced all aspects of licensed product line from formula to packaging, certifications and distribution which represented 15% of overall sales
• Controlled cash flow position throughout the organization and maintained integrity of funds to sustain growth
• Established accounting policies and procedures for credit and collections, purchasing, payment of bills, and all other financial obligations

• Co-managed a team of 38 salespeople in NY, Chicago, LA, Atlanta and Dallas, reporting to SVP and CRO
• Accountable for rate structure, STR, available inventory, traffic growth, product development and national revenue for 9 Regional Sports Networks around the country (New England, Philly, Baltimore, Washington, Chicago, Houston, Bay Area, Los Angeles, Northwest)
• Increased revenue by 35% YOY while consistently achieving goals and exceeding through active, qualified outbound sales book
• Created all sales materials, comprehensive rate cards, rate structure and inventory management systems to ensure campaign delivery and realize maximum revenue potential
• Led digital business and brand strategy to create and distribute content experiences and across all digital platforms resulting in audience growth, marketing value and sales opportunities for 28 major sports franchises in the NHL, MLB, NBA and NFL
• Accelerated the process to make live streaming available in markets for NBA programming within the 2014-15 season, along with developing sponsorship models, pricing and sales materials
• Strategically partnered with 3rd party vendors (Twitter Amplify, Mixpo, Tremor, OneToSee, Arktan) to assist with program implementation and product development for innovative video, display and mobile offerings

• Developed and led a new business group, reporting directly to the president of North American Sales, that provided multi-platform marketing strategies through display, video and mobile advertising, publisher monetization technologies and a data management platform encompassing a network of 4,000 web and mobile publishers, directly to clients
• Improved sales strategies and created customized client solutions, overseeing all aspects of the sales cycle and program development, generating significant new business revenue in ten months
• Maximized client base by cultivating relationships with targeted clients (e.g
• American Express, Prudential, Walmart, David Yurman) and broadening relationships with existing clients
• Contributed significantly to a team that developed new corporate sales materials (based on new strategic approach, rebranding), and trained all company sales teams on usage to improve sales strategy and operations

• Created contextual and audience-based digital media programs for major advertising agencies, including Carat, Razorfish, Mediavest, Neo and Universal McCann, in the NY/NJ/DC/MD territory
• Significantly grew territory revenue (surpassed goals of $5 million in 2010 and $7 million in 2011) by developing relationships with new agencies and enhancing existing relationships to close new accounts
• Directed all aspects of the sales cycle and collaborated with internal teams (media strategy, account management, ad operations and client services) on client program development and management
• Conceptualized and developed a highly innovative multi-platform initiative for Walmart, based on unique method of retargeting using Real Media’s ad serving technology, and created rollout methodology to utilize for all other technology licensees