Seth VanHall
San Antonio, FL,FL
Summary
Results-driven Chief Operating Officer drives performance improvements and leads strategic initiatives. Skilled manager of cross-departmental activities with adaptive communication of organizational objectives. Develops and executes innovative strategies for stimulating growth and service quality. My approach combines rigorous business analysis with a keen focus on talent acquisition, and commitment to culture while maintaining a continuous improvement and growth mindset.
Overview
27
27
years of professional experience
Work History
Chief Operations Officer/General Manager
Tampa Bay Golf & Country Club
01.2018 - Current
- Manage all aspects of 1,594 unit active lifestyle community and country club with an annual budget of $7.4M.
- Work closed with a 10-member Board of Directors to develop and implement a strategic plan and supporting initiatives
- Led a team of over seventy operational and administrative professionals to deliver exceptional quality products and services to Resident Members
- Provide innovative analysis assessments to advise and make informed decisions on capital improvement and reserve projects which included a $2.7M golf course renovation and a $500k Fitness Center renovation.
- Spearheaded design and implementation of a new access control system, improving safety and amenities use tracking for 3,200 residents.
- Attracted top-tier candidates leading to improved Member satisfaction and human capital cost savings of over $400k annually
- Instrumental in the development and implementation of an innovative Player Development Program, contributing to an increase in Annual Golf Membership Revenues by 78% from 2022 to 2024
- Negotiated a Bulk Cable/Internet Services contract renewal resulting in $1.4M in cost savings over the existing agreement.
Director of Account Management & Sales
Up To Par Management
11.2015 - 01.2019
- Managed and supervised functional department leaders and operational activities in multiple golf courses, country clubs, and resort properties
- Worked with stakeholders throughout organization to identify opportunities for leveraging company data to drive business solutions and customer value.
- Communicated progress of initiatives and normal client operations to internal and external stakeholders.
- Maintained detailed records of all client interactions, facilitating seamless handoffs between team members when necessary due to staff turnover or other organizational changes.
- Established a consistent reporting structure to provide clients with regular updates on account performance and progress towards goals.
- Coordinated with various internal departments to align resources for optimal account management and project execution.
- Enhanced client satisfaction by implementing strategic account management processes and fostering long-term relationships.
- Analyzed key performance metrics to identify areas for improvement in account management processes and implemented necessary changes for optimization.
- Advocated on behalf of client stakeholders to make changes and introduce initiatives to achieve superior account performance.
- Developed and fostered strong relationships with client stakeholders.
- Streamlined internal communication for improved efficiency in managing accounts and addressing client needs.
- Continuously sought opportunities for process improvement, implementing tools and technologies as needed to enhance efficiency and effectiveness in managing accounts.
- Participated in contract negotiations and client close agreements.
- Provided leadership and coaching for staff by analyzing performance and adapting to customer recommendations.
- Implemented effective negotiation strategies, securing favorable terms for both the company and its clients during contract discussions.
- Managed a diverse portfolio of accounts across multiple industries, adapting strategies based on unique client needs and objectives.
- Drove timely and successful delivery of service to customer needs and objectives.
- Conducted regular reviews of account performance against established goals, initiating corrective actions as needed to keep projects on track and drive successful results for clients.
- Identified new business opportunities from existing accounts.
- Collaborated with sales teams to secure contract renewals and maintain high client retention rates.
- Championed a customer-centric culture within the organization, reinforcing the importance of prioritizing client needs and expectations at every level.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
Senior Account Manager
Affinity Management
05.2014 - 11.2015
- Sold new products and services and developed new accounts to maximize revenue potential.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Mentored junior account management professionals to develop skills and increase company revenue.
- Expanded market share by identifying new business opportunities and securing high-value accounts.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Worked with customers to develop strategic business and account plans.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
General Manager/Director of Golf Operations
Old Trail Golf Club
05.2004 - 05.2014
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
- Trained and guided team members to maintain high productivity and performance metrics.
General Manager/Head Golf Professional
Heritage Glen Golf Club
01.1998 - 05.2004
Education
Bachelor in Science - Business Administration
Western Michigan University
Kalamazoo, MI05-1994
Skills
- Organizational leadership
- Strategic planning
- Crisis management
- Business analysis
- Budgeting and finance
- Executive leadership
- Risk management
- Planning and execution
Affiliations
- Club Managers of America
Timeline
Chief Operations Officer/General Manager
Tampa Bay Golf & Country Club
01.2018 - Current
Director of Account Management & Sales
Up To Par Management
11.2015 - 01.2019
Senior Account Manager
Affinity Management
05.2014 - 11.2015
General Manager/Director of Golf Operations
Old Trail Golf Club
05.2004 - 05.2014
General Manager/Head Golf Professional
Heritage Glen Golf Club
01.1998 - 05.2004
Bachelor in Science - Business Administration
Western Michigan University
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