SETH L. MATHLERY
Downingtown,PA
Summary
Enthusiastic sales manager with over 9 years of experience running detailed and thorough sales and marketing operations in the craft beer industry. Recognized for outstanding leadership skills, work ethic, and positive attitude. Seeking opportunities to further my knowledge and experience in a passionate, collaborative organization
Overview
9
9
years of professional experience
Work History
Sales Manager
Iron Hill Brewery
05.2021 - Current
- Negotiated and launched two wholesaler contracts in separate states
- Managed a sales team of 3 individuals
- Developed and implemented programs with various chains including Giant, Wegmans, Acme and Buffalo Wild Wings
- Created relationships with various partners including the Philadelphia Zoo, The Lehigh Valley iron Pigs, Toys for Tots and The University of Delaware
- Cultivated and managed a Brand Ambassador program of 10 employees to assist in programming and events
- Grew sales almost 35% over the footprint since launch
- Lead Sales team with focus on team development, growth, performance, awareness and transparency to progress, inhibitors, and successes
- Establish a vision and provide both short- and long-term direction to the sales team, building annual and quarterly targets that ladder up to the overall company targets
- Created and managed a regional budget to accomplish sales and volume objectives
- Understand the implications for our brand portfolio and apply customer information and insights to build sales strategies
- Manage concise communication with the brewery, sales team, and distributors pertaining to pricing, new item authorizations, displays and promotions
Sales Director
Fegley's Brew Works
01.2021 - 05.2021
- Manage and energize wholesale and retail partners across our territory
- Develop wholesaler sales and budget plans to track and achieve goals, specifically increased distribution on- and off-prem., and increased draft presence in each market
- Strengthen relationships with new and existing wholesalers; gain intimate understanding of their needs, obstacles, and opportunities through ride-alongs, research, and effective communication
- Facilitate monthly/quarterly wholesale coordination meetings
- Create and execute promotional calendar of events
- Represent Fegley's as the first point of contact from the brewery with professionalism, outstanding customer service, and a demonstrated passion for the brand and culture
- Maintain clear and effective communication between the Owners and all management positions.
Market Manager, Greater Philadelphia
Great Lakes Brewing Company
04.2017 - 05.2020
- Increased sales by avg
- 8% across our Top 50 accounts collectively
- Grew points of distribution by 15-20% annually
- Tracked programming, sales, marketing and distribution for a territory of over 7 million people
- Responsible for reviewing and approving/adjusting sales forecasts and monthly/quarterly data
- Coordinated events and educational opportunities with GLBC Cleveland, distributors, and retailers
- Enthusiastically facilitated volunteer days focusing on agriculture and food insecurity, resulting in over $10,000 donated through GLBC's Brewing Good initiative.
Pennsylvania/New Jersey Regional Sales Manager
Atwater Brewery
06.2016 - 04.2017
- Increased product placement by 30% across on- and off-premise locations
- Established relationships with 100+ new accounts within a highly competitive outside market
- Developed, executed, and tracked success on strategic plans with wholesalers and retailers
- Increased visibility at events and represented the brand with professionalism and approachability across the territory.
Assistant Brewer
Victory Brewing Company
02.2015 - 06.2016
- Learned proficiency in brewing, cellaring, and packaging
- Assisted with management of on-site hop process and production, focusing on quality and consumer/visitor education
- Executed all SOPs, safety and sanitation processes and protocols with confidence
- Coordinated with Lead Brewers to maintain inventory of raw materials.
Education
Master of Arts in Political Science - Concentration in American Politics
Appalachian State University
Boone, NC12.2010
Skills
- Proficient in SPSS, STATA, MS Office and VIP/Karma
- Specific experience and proficiency in quantitative research methods
- Proven track record for use of social media platforms and blast email services to increase customer base and boost sales
- Superb written and verbal communication skills
- Real experience in all aspects of beer production and sales; ability to speak to all aspects with knowledge and approachability
- Outstanding appreciation for educational and networking opportunities, and desire to be an active member of the professional beer community
- Service-minded and passionate about triple-bottom-line initiatives, particularly those focusing on agriculture both in our communities and as a crucial part of the craft supply chain
Timeline
Sales Manager
Iron Hill Brewery
05.2021 - Current
Sales Director
Fegley's Brew Works
01.2021 - 05.2021
Market Manager, Greater Philadelphia
Great Lakes Brewing Company
04.2017 - 05.2020
Pennsylvania/New Jersey Regional Sales Manager
Atwater Brewery
06.2016 - 04.2017
Assistant Brewer
Victory Brewing Company
02.2015 - 06.2016
Master of Arts in Political Science - Concentration in American Politics
Appalachian State University
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