Seunghee Im
Pomona,CA
Overview
2
2
years of professional experience
1
1
Certification
Work History
Sales Intern
Bay Specialized Tax Service
04.2023 - 09.2023
- Oversaw B2B sales initiatives, generating leads through 30+ cold calls and targeted outreach, securing 3 clients to advance to the next step.
Web Manager
University of Alaska Anchorage
01.2023 - 08.2023
- Directed content growth on Instagram, Facebook, Twitter, and YouTube, gaining 120 followers. Boosted engagement via Mailchimp and improved website layout, securing 13 new customers and positive reviews.
Student Ambassador
University of Alaska Anchorage
09.2021 - 12.2022
- Developed strong relationship-building skills and thrived in collaborative, team-oriented environments
Advertising Intern
Jibe
04.2022 - 09.2022
- Spearheaded community engagement strategies for JIBE Health app, producing 5-6 content pieces that drew over 40 users.
Education
Master of Science - Digital Marketing
California State Polytechnic University, Pomona
Pomona, CA05-2025
BBA - Business Marketing Management
University of Alaska Anchorage
Anchorage, AK12-2023
Skills
Data Analysis with R and Python, SEO and SEM optimization, Excel Proficiency, Website Design, Data-Driven Marketing Insights
Summary
Result-driven digital marketer with expertise in content creation, data analysis, and advanced digital marketing strategies. Skilled in social media management, promotions, and targeted marketing, I specialize in developing high-impact campaigns that drive engagement, brand growth, and customer acquisition. Adept at building strong client relationships and collaborating with cross functional teams, I bring a strategic and analytical approach to problem solving, optimizing marketing performance through data driven insights. Fluent in Korean and English, I offer a global perspective, ensuring effective communication and market engagement across diverse audiences.
Relevant Project
Survey Data Collection and Analysis (UpEnergy Protein Popcorn) (August/2024 - Current)
- Analyzed survey data to identify target markets and new product opportunities.
- Cleaned and visualized data to uncover key trends, guiding data-driven marketing.
- Leveraged generative AI tools like ChatGPT for efficiency, driving cost-effective innovation.
- Use strategic recommendations to boost sales and optimize product positioning.
Client Consulting Project - Productfolio (SaaS Product Management Software) (August/2024 - Current)
- Enhanced web traffic, email campaigns, and digital ads to boost visibility and conversions.
- Utilize Google Analytics for SEO/SEM insights, refining targeted ad strategies.
- Drove subscription growth (free, trial, paid) through data-driven marketing and performance tracking.
Digital marketing campaign Dave's Hot Chicken (August/2024 - December/2023)
- Boosted brand awareness and engagement through targeted social retargeting for Gen Z and Millennial's.
- Enhanced brand affinity with organic UGC, paid social, and multi-channel strategies across CTV/OTT, display, email, and search, driving audience growth and expansion.
Consumer Loyalty & ROI Analysis ( ULTA Beauty)(August/2024 - December/2023)
- Analyzed ULTA’s rewards program to evaluate its impact on consumer behavior, brand loyalty, and ROI.
- Leveraged R for data analysis, uncovering key insights on purchasing patterns, and delivered data-driven marketing recommendations to enhance program effectiveness.
Certification
- Digital Marketing Certificate
- Google analytics
- Work Smarter with Microsoft Excel
Timeline
Sales Intern
Bay Specialized Tax Service
04.2023 - 09.2023
Web Manager
University of Alaska Anchorage
01.2023 - 08.2023
Advertising Intern
Jibe
04.2022 - 09.2022
Student Ambassador
University of Alaska Anchorage
09.2021 - 12.2022
- Digital Marketing Certificate
- Google analytics
- Work Smarter with Microsoft Excel
Master of Science - Digital Marketing
California State Polytechnic University, Pomona
BBA - Business Marketing Management
University of Alaska Anchorage
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