Research in-store shopper behavior to uncover marketing opportunities and identify brand perception gaps.
Conduct interviews and real-time observations to gather qualitative consumer insights.
Translate shopper feedback into actionable marketing strategies to boost brand engagement.
Design insight-driven presentations to support marketing decision-making at Beats by Dre.
Lead a team in developing creative in-store marketing concepts to influence purchase decisions.
Manager Operations Level 1
AMAZON
Wilmer, TX
05.2023 - Current
Lead initiatives that enhance customer service and streamline operations, reducing costs by 15%, and increasing overall productivity by 20%.
Develop training programs that cut onboarding time by 30% and improve employee retention by 25%.
Manage large-scale projects valued at $13M+, optimizing workflows, and eliminating inefficiencies to drive annual cost savings exceeding $2M.
Monitor key performance metrics to boost production output by 18%, reduce inventory waste by 22%, and elevate quality control standards.
Enforce rigorous safety protocols, achieving a 40% reduction in workplace incidents, and fostering a strong culture of compliance and safety.
Crossover Athletics Marketing Director
CROSSOVER ATHLETICS
Stafford, TX
03.2023 - 03.2024
Developed marketing strategies to strengthen brand positioning and increase audience engagement.
Negotiated brand deals for professional athletes, expanding partnerships, and maximizing sponsorship earnings.
Managed marketing operations, overseeing campaigns, event coordination, and promotional efforts.
Launched three business websites to support brand growth and improve digital presence.
Created and optimized social media campaigns using data insights to drive stronger engagement and reach.
Dillard University Marketing Intern
LAWLESS CHAPEL
New Orleans, LA
08.2019 - 05.2021
Executed digital marketing campaigns, including social media, email newsletters, and event promotions.
Conducted market research to optimize marketing strategies.
Designed engaging content, and managed event logistics for successful student outreach.
Activity Coordinator/Camp Counselor
HMAAC
Houston, TX
06.2017 - 08.2017
Designed promotional materials to boost camp participation using targeted marketing strategies.
Led children's activities, field trips, and workshops, ensuring engaging, age-appropriate experiences.
Worked with team members and vendors to execute structured programs efficiently.
Education
B.B.A. in Marketing, Magna Cum Laude
Texas Southern University
Houston, TX
12.2023
Skills
Operations Management Marketing Strategy Brand Development Project Management Process Optimization Data Analysis Customer Engagement Leadership & Training Digital Marketing Social Media Strategy
Accomplishments
Dillard University Track & Field Captain (2020-2021)
Dean’s List & President’s List Honoree
National Society of Leadership and Success
Beta Gamma Sigma International Business Honor Society
Medical Lab Technician (Lead Tech) at HCA Clear Lake Regional Medical CenterMedical Lab Technician (Lead Tech) at HCA Clear Lake Regional Medical Center