Sevgi Cinar
Vice President Supply Chain And Logistics
Irvine,California
Summary
Senior-level Supply Chain and Operations leader with extensive experience in creating strategies and leading execution of all global supply chain activities, including procurement, manufacturing, and distribution management. Manages and leads cross-functional teams to drive product supply and productivity improvements. Leads risk mitigation, while driving supply chain strategies for end-to-end pipeline management and supply planning. Skilled in negotiation and strategic decision making, perfected by 20 years of experience in leading organizational business units.
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work History
Head of Supply Chain and Logistics
BSH Home Appliances Corporation
Irvine, CA
05.2023 - Current
- Oversee supply chain of products to customers and drive development of planning and logistics in U.S., strategically and on day-to-day level, ensuring cost-effective and efficient delivery of products from BSH factories to customers
- Manage cross-functional cooperation of planning and logistics organization, and account for results of organization and its strategy in country
- Steer operational fulfillment and execution of BSH business in U.S., leading strategic projects to support Region North America growth strategy
- Manage demand planning, and central and regional distribution networks
- Manage operating budget close to $170 million and 100 White Collars.
- Established process for Container Planning and Freight Control and improved Demurrage and Storage Costs by 85%.
- Updated allocation strategy and focus resulted in 98% improvement in Customer Compliance Fees.
Head of Supply Chain and Logistics
BSH Home Appliances
Istanbul, SD
06.2021 - 05.2023
- Lead Turkish logistics and planning including distribution, transportation and warehousing, demand planning.
- Deliver integrated, standardized ‘best-in-class’ processes and IT architecture for supply chain planning & execution, market-oriented logistics services towards D2C (direct to consumer) and B2B (business to business) as well as an agile supply chain network to systematically address increasing customer and consumer requirements
- Manage inventories for finished goods and materials at all warehouse locations
- Manage overall Logistics budget and keep costs within budget.
- Improved lead time of customer deliveries from 6 days to 1 day 75% of Turkey with new distribution network strategy
- Established the systems that gives full visibility of delivery status and order confirmation for B2B and D2C Customers
- Developed a network to operate up to 30% of growth without disruption with the flat Cost/TO.
- Led Logistics Sustainability Project that saved 6,75 M kg CO2/m3 and 6.3 M EUR that won the Sustainability Award in 2023.
- Identify strategic sourcing for carrier services; implemented Auction Tactic on Logistics Purchasing and improved the costs by 10%.
- Monitor and hold operations accountable for maintaining safety culture that meets or exceeds annual safety targets. 1 million hours with no accident Award in Logistics Operations.
- Develop and lead people management agenda in order to grow potentials of 70 white collar and +1000 Blue Collar organization with career paths and development plans
- Led the logistic strategies of Region including India, Kazakhstan, Egypt, Dubai, South Africa and Russia and secure future growth
- Manage overall KPIs and Cost status of Region together with efficiency projects ( 120 M EUR budget)
- Actively coached and mentored more than 30 people in organization voluntarily.
Regional Operational Excellence Manager
BSH Home Appliances
Istanbul
01.2021 - 06.2021
- Lead engineering and maintenance activities for all warehouses in Region (~400.000m2)
- Lead technology projects such as Forklift Tracking, Drone Counting (Award Winner), Machine Learning for Damage Detection (Award Winner)
- Performed Regional network optimization strategies and resigned Turkish, Russian and Indian Networks with 80% better delivery lead time and 50% better quality with flat Cost/TO.
- Provided outlook on warehouse capacity need for mid/long term and translate into supplier management and tendering strategies.
- Lead inventory management for materials and finished goods by 0.2% Inventory Discrepancy.
- Increased Total Quality Result by 38% by 2022 with Regular Controls in Distribution Centers, Process Improvements and Quality Awareness in Warehouses.
- Managed tenders for Logistics Services in Region with ~85 Mio€ budgets with 10% saving in tender results and 6 new supplier introduction.
- Managed transformation project for redesigning Turkish Distribution Network with smarter inventory management systems and providing full visibility to B2b and D2C Customers ( E2E Turkey Project)
Local Distribution Manager
BSH
Istanbul, SD
08.2019 - 01.2021
- Ensured on time (95%), in full (100%) and cost effective (-5%) dispatch of products sold to Turkish Market and distribution of products to end customers via home delivery
- Set up KPI Management System for Suppliers Managing Last Mile Deliveries and improved performance by 30% via establishing KPI tracking and ensure actions are followed to improve performances.
- Improved Exchange Process Lead Time from 12 days to 3 days by implementing new inventory and delivery strategy.
- Increased profitability of logistics by changing charging model to Dealers and improving service quality to dealers.
- Led implementation of 30 new Distribution Centers in 20 months with full system, infrastructure and inventory transfers.
- Implemented Distribution centers Process and Quality Audit Process and improved Quality of Suppliers by 25%.
- Managed operations during Pandemics that no disturbance to Business Continuity by proactive operations and inventory planning, Turkey overachieved TO targets during Pandemics.
Logistics Network Development Manager
BSH
01.2017 - 08.2019
- Managed Tender Process for Central Distribution Tender and achieved results per targets and completed implementation of warehouse on time.
- Implemented Planning tool to improve quality of capacity planning for Finished Goods and Material Logistics
- Completed tenders for transport and external warehouses tenders with total saving 10%.
- Lead Logistics Cost Saving Initiatives and adapted more than 50 new projects that led to 3 Mio EUR Saving per year.
- Led Operational KPI Creation for Cost, Performance with outlook for Full years LO KPI format creation for Financial and Operational for Logistics, lead Logistics KPI integration to Tableau tool initiative.
Head of Distribution- Turkey& Middle East and CIS Region
SANOFI
06.2013 - 01.2017
- Built and implemented roadmap to optimize distribution costs logistic and warehousing in Region and delivered 12% improvement in cost/ unit
- Dubai Hub Management, developed transport optimization projects for Middle East Region
- Leading Strategic initiatives as building Local DC Projects (Iraq & Pakistan), Joint Venture Creation (Saudi Arabia), Process Improvement (destruction and service level agreements)
- KPI management of Export Platforms, Customer Service and Local Distribution Centers
- Developing countries’ capability to optimize existing models for distribution.
P&G Regional Operations Manager- Turkey & South Africa
DHL Supply Chain
10.2009 - 06.2013
- Operational scope covered operations management, customs regulations, 3rd party management, end to end KPI management, process improvement and cost saving projects
- Achieved cost saving by 10% of total logistic budget target every year
- Delivered cost avoidance target for P&G operations ( Annual cost of Control Tower)
- Managed customer satisfaction with 99 % level
- Operational excellence level increased by 30% by end to end KPI management.
Import& Export Expert
Merrily International Trade Inc.
08.2003 - 10.2009
Education
MBA Degree - Business Administration
Galatasaray University
Istanbul 01.2008 - 05.2010
Intercalated Bachelor of Science - International Relations
Hacettepe University
Ankara 01.1999 - 05.2003
Skills
Driving and Executing Change
undefinedAdditional Information
+20 years of experience in Supply Chain
Timeline
Head of Supply Chain and Logistics
BSH Home Appliances Corporation
05.2023 - Current
Head of Supply Chain and Logistics
BSH Home Appliances
06.2021 - 05.2023
Regional Operational Excellence Manager
BSH Home Appliances
01.2021 - 06.2021
Local Distribution Manager
BSH
08.2019 - 01.2021
Logistics Network Development Manager
BSH
01.2017 - 08.2019
Head of Distribution- Turkey& Middle East and CIS Region
SANOFI
06.2013 - 01.2017
P&G Regional Operations Manager- Turkey & South Africa
DHL Supply Chain
10.2009 - 06.2013
MBA Degree - Business Administration
Galatasaray University
01.2008 - 05.2010
Import& Export Expert
Merrily International Trade Inc.
08.2003 - 10.2009
Intercalated Bachelor of Science - International Relations
Hacettepe University
01.1999 - 05.2003