At the heart of my three-decade-long journey through the realms of B2B sales lies a simple yet profound philosophy: sales is storytelling. Whether leading United Press International (UPI) through a digital renaissance or spearheading startups into uncharted territories, my approach has always been to craft narratives that resonate, transforming prospects into partners and products into solutions. This philosophy has guided me as I navigated from traditional media to digital landscapes, pioneering strategies, nurturing innovation, and steering venerable institutions towards new horizons. As I turn the page towards the opportunity at Pareto Publishing, I bring with me not just a wealth of experience but a commitment to continue weaving success stories as your Chief Commercial Sales.
My tenure at UPI was marked by the weaving of a new narrative for a legacy media giant, transforming its sales strategy to thrive in the digital age. Here, I proved that compelling stories could revitalize ad inventories, consistently delivering unparalleled ROI for our clients and heralding a new era of growth.
Amidst the pandemic's uncertainty, Ion Scientific emerged as a cornerstone of healthcare tech innovation, driven by a mission to deliver results swiftly to the public, ensuring continuity in their lives during those challenging times. In this venture, my role transcended traditional CMO responsibilities as I merged storytelling with sales acumen and digital marketing insight, scaling a network of testing sites with strategic ad sales and CRM solutions.
At Phinx Lab, my narrative-driven sales philosophy brought forth a bold venture into software development crafting stories that transformed complex technologies into indispensable solutions for our clients.
In a landscape increasingly crowded with noise, I founded Pivot Point Strategies as a lighthouse for organizations seeking to navigate the complexities of sales in the digital age. My role goes beyond that of a consultant; as Chief Sales Officer, I lead from the front, employing a narrative-driven approach to help organizations prospect, qualify, and generate impactful sales. Here, storytelling is not just a strategy; it's the very essence of our engagement model, allowing us to craft compelling propositions that resonate deeply with our clients' needs and aspirations.
My sales journey is a narrative of innovation, resilience, and success. It's about translating the complex into the compelling, the unseen into the undeniable. At Pareto Publishing, I look forward to turning the page to a new chapter, one where together, we'll craft stories of growth, disruption, and unparalleled success.