IREOLUWA ANIFOWOSE
Washington,DC
Summary
Experienced Creative Director with a robust 7-year background in the industry. For the past 3 years, managed two separate creative teams, focusing on producing video advertisements for high-profile clients such as the Tykoon agency and Def Jam Recordings.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Research Analyst & Social Media Strategist
Center For New Media and Strategic Initiatives (CNMSI), Morgan State University
08.2021 - 11.2023
- Enhanced the visual brand and image across all digital communication channels primarily in social media (i.e Twitter and Instagram)
- Generated new and manage the already posted content (written and visual) that is addressed to a specific target audience
- Create campaign schedules and editorial calendar for syndication and CNMSI social media editorial activities
- Conducted intensive journalistic research
- Travel domestically and internationally as a photojournalist with the CNMSI media team.
Creative Director
Tykoon Agency
Baltimore, MD
05.2019 - 06.2022
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Developed high-impact creative trailers and promotional content for company campaigns, from concept to completion.
- Supervised design and production staff, developing innovative designs for music projects, while managing deadlines.
- Led and contributed to weekly brainstorm sessions on the team.
- Conducted and director over 50+ photoshoots for the brand
- Provided marketing strategies and tactics to excel Tykoon's overall brand, as well as their various departments.
Marketing Intern
Universal Music Group, Def Jam Recordings
06.2021 - 02.2022
- Developed and executed campaigns to promote new music releases, artist initiatives, and artist playback events.
- Created compelling artist one-sheets, media clips, and releases.
- Motivated various departments, including A&R, publicity, and sales, to align marketing strategies with overall project goals.
- Collaborated with the marketing team to identify key performance indicators (KPIs) and analyze campaign data to optimize strategies.
Intern
Hirshhorn Smithsonian Museum
, DC
06.2017 - 06.2018
- Providing comprehensive support to the VP of Social Media at Smithsonian , facilitating global scheduling, travel coordination, and operational management within a fast-paced environment
- Key responsibilities include managing executive communications, overseeing budgetary matters, and contributing to strategic campaign planning and execution
- Expertly coordinate complex schedules and international travel arrangements, ensuring efficient operations
- Handle sensitive information with discretion and professionalism, maintaining high standards of confidentiality
- Collaborate closely with cross-functional teams to support strategic initiatives and optimize departmental workflows.
Education
HS Diploma -
Mckinley Technology High School
Washington, DC06-2018
B.S. in Strategic Communication -
Morgan State University
Certification
- Google: Ads Search
- Meltwater Academy: Influencer Marketing I
- PR Council: Agency Ready
- Hubspot: Social Media Marketing, Email Marketing
- Poytner: Newsroom Readiness
- Instagram Ads
- Instagram Reels
- Facebook Ads
- TikTok
- Splice
- Capcut
- Adobe Premier Rush
- Content Creation
- Project Coordination
Websites
Timeline
Research Analyst & Social Media Strategist
Center For New Media and Strategic Initiatives (CNMSI), Morgan State University
08.2021 - 11.2023
Marketing Intern
Universal Music Group, Def Jam Recordings
06.2021 - 02.2022
Creative Director
Tykoon Agency
05.2019 - 06.2022
Intern
Hirshhorn Smithsonian Museum
06.2017 - 06.2018
HS Diploma -
Mckinley Technology High School
B.S. in Strategic Communication -
Morgan State University
Similar Profiles
Shannon DadurkaShannon Dadurka
Project Coordinator at Morgan State University, Center For Data AnalyticsProject Coordinator at Morgan State University, Center For Data Analytics
Kei-Myrah WatersKei-Myrah Waters
Office Assistant at Morgan State University, Student CenterOffice Assistant at Morgan State University, Student Center
Eldana KarybaevaEldana Karybaeva
Expert at National Institute of Strategic Initiatives under the President of the Kyrgyz RepublicExpert at National Institute of Strategic Initiatives under the President of the Kyrgyz Republic
Brian ReamBrian Ream
Senior Associate, Talent Acquisition at THE PALLADIUM GROUPSenior Associate, Talent Acquisition at THE PALLADIUM GROUP
Zandria RobersonZandria Roberson
Ambassador, Guest Services at Jeni'sAmbassador, Guest Services at Jeni's