Sha-Nia Alston

• Wrote and produced compelling investigative and human interest stories about celebrities and iconic news subjects.
• Completed research and checked all facts to maintain high standard of journalistic integrity.
• Interviewed sources, contacts and leads to gather information for stories.
• Managed social media accounts for local news organization, including planning, drafting and publishing content across Facebook, Twitter and Instagram.
• Identified and secured multiple information sources for each story to provide accurate, credible news coverage.

• Assisted marketing director with daily marketing needs
• Took initiative of direct mailings, including working with spreadsheets, mail-merger,
• Planned and organized events such as company picnic and holiday party
• Prepared marketing collateral for industry related tradeshows and events

• Wrote weekly articles on various topics and events.
•Gathered and verified factual information regarding story through interviews, observations, and research.
• Took photographs to illustrate stories.

• Acted as an extension of the sales team by performing order input, order revisions, credits and make goods
• Sent and requested prelogs, post logs, and invoices
• Provided administrative support, eg. filing

• Published blog article “An ‘Apple’ a Day Keeps the PR Critics Away” on spinsucks.com
• Wrote content for social media accounts for the Museum of Public Relations and Spector
• Researching media coverage and trends
  Clipped daily press coverage

• Secured coverage for clients through media outreach
• Coordinated reader giveaway with Askmen magazine for Rooftop Film Club
• Created a coverage report for Rooftop Film Club
• Built and managed media lists
• Researched media coverage and industry trends
• Revised website content
• Assisted with events
• Screened daily press coverage

• Wrote, edited and produced broadcast packages
• Entered promo codes for programming
• Performed administrative assistance when needed

• Performed administrative duties such as answering phones, distributing mail and updating databases.
• Thoroughly researched issues and legislation.
• Greeted and welcomed constituents and guests at office, offering immediate assistance and liaising between upper office staff and general public.