Sha-Nia Alston
Bronx,NY
Summary
Knowledgeable Sales and Education manager with solid background in beauty sales management, driving consistent growth in customer engagement and product turnover. Successfully led teams to enhance customer satisfaction and loyalty through strategic sales initiatives. Demonstrated expertise in product merchandising and staff training to achieve company goals.
Overview
5
5
years of professional experience
Work History
Account Coordinator
Kate Somerville
04.2023 - Current
- Managed assigned territory of accounts in the NYC metropolitan area across retailers including Sephora, Macys &Nordstrom achieving a 93% growth in 2023
- Increased revenue at Sephora fifth avenue by 22 % making it the top door nationwide.
- Directed the Q3 Cafe Perk event, generating $15K in revenue and amplifying brand presence Optimized freelancer productivity, propelling growth and excellence Turned around Sephora's sales from -19% to 93% of the plan, tackling challenges head-on Identified and executed growth strategies, ensuring continuous improvement
- Increased sales revenue by implementing targeted marketing strategies and engaging with customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Selling Specialist
Saie
07.2022 - 04.2023
- Drove sales growth as Selling Specialist at Saie, leveraging product knowledge to enhance customer experience and boost conversion rates
- Implemented targeted sales strategies at Saie, resulting in substantial revenue increase and improved customer retention
- Pioneered new selling techniques at Saie, adapting to changing market trends and customer preferences to maximize sales potential
- Managed time wisely during peak periods for seamless customer assistance without compromising quality service delivery.
Beauty Consultant
CVS
05.2022 - 04.2023
- Consistently exceeded sales targets through effective upselling, driving revenue surge of over 15 %
- Assisted in organizing promotional events, resulting in increased ear piercing sales.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending appropriate products.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
Beauty Specialist
Sephora
02.2020 - 05.2022
- Increased sales through effective product demonstrations and sharing expert knowledge on skincare routines.
- Greeted over 100 clients per day and providing information regarding skincare, haircare and makeup.
- Worked closely with store management to identify areas of improvement, implementing changes that contributed to a more streamlined and enjoyable shopping experience for customers.
- Developed tailored skincare regimens for clients based on individual needs, resulting in improved skin health and appearance.
Education
Bachelor of Arts - Communications
Howard University
Washington D.C.05-2015
Skills
- Sales strategy
- Cross-functional team leadership
- Collaborate cross-functionally
- Skin analysis
- Makeup techniques
- Relationship building and management
- Goals and performance
- Trend forecasting
- Written and verbal communication
- Strategic selling
- Business development and planning
- Sales target monitoring
Accomplishments
- Managed 25+ accounts, achieving 93% plan growth
- Navigated market challenges, increasing Nordstrom sales by 6%
- Grew Sephora business from -19% to 93% of plan by closing the percentage gap by 14% by year-end 2023
- Spearheaded the brand's largest event weekend in 2023, generating $15K in revenue for the Q3 Cafe Perk event
- Collaborated with top freelancer to achieve a 22% double-digit increase year-over-year at Sephora Fifth Ave
Timeline
Account Coordinator
Kate Somerville
04.2023 - Current
Selling Specialist
Saie
07.2022 - 04.2023
Beauty Consultant
CVS
05.2022 - 04.2023
Beauty Specialist
Sephora
02.2020 - 05.2022
Bachelor of Arts - Communications
Howard University
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