Sha-Nia Alston

Speaarheaded sales initiatives across high-performing Sephora locations, consistently surpassing the 175/hour sales benchmark by implementing targeted selling strategies and personalized artistry consultations.
Led in-store brand execution and client-facing events, enhancing Patrick Ta Beauty’s visibility and driving measurable growth in key product categories (blush, bronzer, foundation).

Cultivated and maintained strategic partnerships with Sephora leadership, aligning on sales goals, merchandising standards, and event opportunities to maximize brand performance.

Provided on-site training and mentorship to internal and external retail teams, including Beauty Advisors and Lead Beauty Advisors, to ensure brand consistency and elevate in-store expertise.
Acted as a brand ambassador, embodying Patrick Ta Beauty’s artistry heritage and contributing to a premium customer experience that fostered brand loyalty and awareness.

• Managed assigned territory of accounts in the NYC metropolitan area across retailers including Sephora, Macys &Nordstrom achieving a 93% growth in 2023
• Increased revenue at Sephora fifth avenue by 22 % making it the top door nationwide.
• Directed the Q3 Cafe Perk event, generating $15K in revenue and amplifying brand presence Optimized freelancer productivity, propelling growth and excellence Turned around Sephora's sales from -19% to 93% of the plan, tackling challenges head-on Identified and executed growth strategies, ensuring continuous improvement
• Increased sales revenue by implementing targeted marketing strategies and engaging with customers.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Drove sales growth as Selling Specialist at Saie, leveraging product knowledge to enhance customer experience and boost conversion rates
• Implemented targeted sales strategies at Saie, resulting in substantial revenue increase and improved customer retention
• Pioneered new selling techniques at Saie, adapting to changing market trends and customer preferences to maximize sales potential
• Managed time wisely during peak periods for seamless customer assistance without compromising quality service delivery.

• Consistently exceeded sales targets through effective upselling, driving revenue surge of over 15 %
• Assisted in organizing promotional events, resulting in increased ear piercing sales.
• Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
• Enhanced customer satisfaction by providing personalized beauty consultations and recommending appropriate products.
• Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.

• Increased sales through effective product demonstrations and sharing expert knowledge on skincare routines.
• Greeted over 100 clients per day and providing information regarding skincare, haircare and makeup.
• Worked closely with store management to identify areas of improvement, implementing changes that contributed to a more streamlined and enjoyable shopping experience for customers.
• Developed tailored skincare regimens for clients based on individual needs, resulting in improved skin health and appearance.