Sha Ye
San Francisco,CA
Summary
A passionate, self-driven, and meticulous sports professional who has been engaging in various territories in the global sports industry, constantly in pursuit of creating value for sports properties through partnerships, creativity, and cultural exchanges.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
GZY Sports Group
10.2023 - Current
- Conduct market research on the target market, business and operation strategy, and competitors' movements, and track big digital trends to understand the industry better and improve the digital promotion of the company's business accordingly.
- Create social media content about the company's service and all business projects and publish it with a strategic timeline to showcase its service, promote its business, and engage more potential clients.
- Conduct in-depth digital plans and marketing proposals for the company's sports brand clients.
Marketing & Fan Experience Intern
University of Oregon Athletic Department
05.2022 - 12.2022
- Developed marketing strategies and fostered and implemented in-game promotion plans for the game presentation of all the University of Oregon sports events during the 2022-23 season by formulating in-kind and graphic marketing materials and composing gameday scripts and public address announcer scripts.
- Assisted in the football team photo day and interviewed players with questions on specific topics, finally generating videos presented at football games.
Foreign Affairs Specialist
Loong Lions Basketball Club Co., Ltd. (CBA League)
08.2020 - 05.2021
- Accompanied foreign players and coaches for the whole season, resolved daily problems, and facilitated demands of living during their stay in China; aided in translation work for foreign players and coaches in everyday situations.
Marketing Specialist
SPORTFIVE
11.2019 - 08.2020
- Mined cooperation opportunities with the target brand clients by conducting in-depth research and visualizing information in marketing proposals regarding sports sponsorship opportunities, market analysis, and event activation.
- Cultivated cooperative relations and partnerships with clients by researching and assisting in exhaustive consulting services respecting overseas sports marketing circumstances and providing sports marketing and sponsorship workshops.
Event Operations Intern
Millennial Events And Advisory
05.2019 - 09.2019
- Administrated the logistics team's work and supported the coordination of the work across various functional groups in the Vans Park Series Pro Tour Shanghai 2019.
- Administrated the organization and execution of all contests and coordinated all the assignments of the first aid team and the volunteer team in the X Games Shanghai 2019.
Education
MBA - Specialization in Sports Business
Lundquist College of Business, University of Oregon
Eugene, OR06.2023
Bachelor of Science - Automation (Automobile Electronics)
Shanghai University of Engineering Science
Shanghai, China06.2018
Skills
- Digital Marketing / Media Operation
- Photography / Video Production
- In-depth Marketing Research
- Proficient in MS Office
Timeline
Digital Marketing Specialist
GZY Sports Group
10.2023 - Current
Marketing & Fan Experience Intern
University of Oregon Athletic Department
05.2022 - 12.2022
Foreign Affairs Specialist
Loong Lions Basketball Club Co., Ltd. (CBA League)
08.2020 - 05.2021
Marketing Specialist
SPORTFIVE
11.2019 - 08.2020
Event Operations Intern
Millennial Events And Advisory
05.2019 - 09.2019
MBA - Specialization in Sports Business
Lundquist College of Business, University of Oregon
Bachelor of Science - Automation (Automobile Electronics)
Shanghai University of Engineering Science
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