Shab Baradaran

Directed consumer lending operations and sales strategy across 36 locations with $3.8B in deposits, leading high-performing teams and implementing customer-focused service initiatives across Southern California.

• Ranked in the top 5% of area managers nationally for sales performance (2021–2023).

• Achieved a 98% client satisfaction rating by strengthening service delivery standards and coaching frontline teams.

• Championed operations for SoCal region, ensuring internal audits achieved 100% pass rate and providing regional EEO expertise.
• Designed and executed a market-wide operational and sales strategy that increased market share by 10% and delivered a 100% risk scorecard.
• Built strategic partnerships and enforced performance accountability, resulting in 15% increase in total sales.
• Recruited, trained, and coached teams in sales, operations, and client experience.
• Oversaw the launch of 5 new lending products, coordinating across 10 cross-functional departments.
• Led, coached and developed high- performing teams across multiple markets to drive consistent revenue growth.

Oversaw multi-branch operations managing $3.5B in deposits across 13–16 locations with over 200 employees. Responsible for operational performance, client experience, compliance, and workforce leadership across the district.

• Delivered year-over-year revenue growth: 7% in deposits and loans and 5% across all acquisition metrics.
• Achieved 120% of business credit volume targets and increased business banker productivity by 30%.
• Expanded market footprint by 15% through new business development in emerging markets.
• Increased sales revenue by 23% through innovative sales strategies.
• Boosted employee engagement to 93% through effective coaching, development planning, and performance management.
• Leveraged CRM and enterprise risk systems to enhance performance tracking, improving efficiency by 20% and achieving a 100% audit pass rate.

Provided strategic sales coaching and operational support across 31 retail locations, improving service delivery, employee engagement, and revenue generation.

• Served as Sales Development Consultant and Credit & Small Business Coach in 31 stores, enhancing service delivery.
• Ranked #1 in home loan application production and booking (2004-2008) in the San Francisco region.
• Executed marketing campaigns that increased lead generation by 25%.
• Conducted competitive analysis and market research to identify new business opportunities.
• Enhanced staff productivity across business credit, consumer credit, and home equity products by implementing best practices.
• Prepared executive-level sales reports and presentations for senior leadership.
• Oversaw and supported call center operations, training staff and optimizing processes to improve customer service and support for credit products.