SHAD RAY
Royal Cup Coffee & Tea
Concord,California
25
Years of experience
Operations and logistics leader with 15+ years of experience directing large-scale service delivery, transportation, distribution, and customer operations across Northern California and Nevada. Proven success managing a $10M annual territory, supporting 600+ customer accounts, and leading teams responsible for service excellence, operational efficiency, and customer retention. Recognized as Royal Cup Coffee & Tea Area Manager of the Year (2025) for exceptional operational performance and leadership. Expertise includes route optimization, workforce management, logistics coordination, inventory control, process improvement, and cross-functional collaboration.
Work History
Area Manager
5 Years 5 Months- Manage regional operations across Northern California and Nevada, supporting service delivery from Monterey, CA through Reno, NV.
- Key Achievements
- Earned Area Manager of the Year (2025) for operational excellence and team performance.
- Lead and develop a team of drivers and support personnel through hiring, onboarding, coaching, scheduling, and performance management.
- Oversee regional delivery operations across a multi-state territory while maintaining service quality and customer satisfaction.
- Improve route efficiency and service workflows through operational planning and process improvements.
- Utilize SAP to manage inventory, reporting, sales tracking, and operational coordination.
- Partner with cross-functional teams to resolve service issues and support customer retention initiatives.
Market Development Manager
1 Year 3 Months- Managed on-premise account development and territory growth initiatives.
- Increased account volume through relationship-building, consultative selling, and customer retention efforts.
- Identified and secured new business opportunities within assigned territory.
- Partnered with clients to develop sales strategies that increased product volume and market presence.
Market Manager
5 Months- Promoted to oversee market operations and territory management across Northern California.
- Key Achievements
- Managed and coached four Territory Managers while supporting operational and sales objectives.
- Developed market penetration strategies that increased new business opportunities and account growth.
- Maintained strong relationships with national and regional accounts to support customer retention.
- Led onboarding and training initiatives that improved operational consistency and employee readiness.
- Consistently achieved operational and revenue performance goals.
Territory Manager
3 Years 1 Month- Managed route sales and service operations throughout Northern California.
- Key Achievements
- Expanded customer base through new account acquisition and relationship management.
- Consistently exceeded sales and service objectives while maintaining high customer satisfaction.
- Conducted inventory management and product replenishment activities to ensure account success.
Sales Associate / Outbound Sales
2 Years 9 Months- Increased overall territory sales by 25% in 2013.
- Key Achievements
- Ranked #1 in Monster Energy sales during Q3 2013.
- Earned more than $15,000 in incentive bonuses through top sales performance.
- Built strong relationships with convenience stores, grocery retailers, and foodservice accounts.
- Developed merchandising and shelf-space strategies to maximize product visibility and sales.
Sales Associate / Route Sales
10 Years 1 Month- Managed delivery routes serving 50+ grocery retail locations.
- Maintained strong customer relationships and service standards.
- Managed inventory replenishment, merchandising, and display execution.
- Operated commercial delivery vehicles and maintained safe driving standards.
- Utilized inventory ordering systems to manage product availability and account needs.
Education
High School Diploma
Skills
Operational efficiency management
Logistics management
Route Optimization
Territory Management
Workforce Leadership
Team Development
Client Relationship Management
Inventory Management
Fleet Operations
Vendor Relations
Microsoft Office Suite
Inventory Management Systems
Routing & Dispatch Software
AWARDS & RECOGNITION
Royal Cup Coffee & Tea – Area Manager of the Year (2025), Good Driving Recognition Award – Millstone Coffee, Holiday Display Award – Millstone Coffee, Consistent Top Producer – Kalil Bottling, #1 Monster Energy Sales Representative (Q3 2013)
Timeline
Area Manager
Royal Cup Coffee & Tea
01.2021 - CurrentRead More
Market Development Manager
Reyes Coca-Cola Bottling
10.2019 - 01.2021Read More
Market Manager
Royal Cup Coffee & Tea
05.2019 - 10.2019Read More
Territory Manager
Royal Cup Coffee & Tea
04.2016 - 05.2019Read More
Sales Associate / Outbound Sales
Kalil Bottling
08.2011 - 05.2014Read More
Sales Associate / Route Sales
Millstone Coffee
05.2001 - 06.2011Read More
North High School
High School Diploma
Read More