SHADAE A. BRADSHAW
Content Associate Director
Brooklyn,NY
Summary
Visionary and forward-thinker with extensive experience in content, production, digital, integrated marketing, social, and sales. Proven track record of success across diverse verticals and clients, including Ally Financial, Mars Wrigley, Wendy's, NBA, Honda, Novo Nordisk, and more. Dedicated to excellence in leadership, project management, and team coordination, driving award-winning campaigns recognized by Ad Age Entertainment A-List, Cannes Lions, and Effie Awards. Possesses exceptional organizational, storytelling, writing, and communication skills, coupled with strategic thinking and creative problem-solving with a sense of urgency.
Overview
12
12
years of professional experience
Work History
Associate Director, Content+
Mindshare
New York, NY
03.2022 - Current
- Manage end-to-end delivery of branded content projects for clients including Unilever (Tresemme, Dove, Nexxus) BP (Castrol), and General Mills (Gushers), Marine Corps overseeing creative, production, and timelines across TV, digital, OOH and social
- Lead production scheduling, resource allocation, and scope management for large-scale campaigns, ensuring timely, on-budget delivery
- Work with wider team to develop content ideations to secure partnerships with media outlets like NBCU, Condé Nast, ESPN, Viacom, and the NFL and to drive new business opportunities
- Spearhead production bidding processes alongside team's leading producers for original TVCs content, collaborating with and vendors to select cost-effective partners
- Play a key role in on-set production for live shoots, contributing to casting, talent sourcing, budget management, and pre-production process
- Oversee original content projects from concept to final delivery, ensuring alignment with client specifications and brand guidelines, in collaboration with wider team
- Work with partners on live and scripted branded integrations for major events such as The Today Show, GMA, The Voice, BravoCon, NYFW, and the NFL Super Bowl, etc. ensuring seamless execution
- Serve as the primary point of contact for clients, media partners, and agencies, managing expectations and ensuring alignment on project goals and timelines
- Ensure the Social Lead social so all social initiatives: OS, CRM and SEO stays on track and meet deadlines to deliver high-quality content
- Drive new business by delivering creative pitches and managing RFP processes, expanding client relationships
Senior Content Producer
Mediacom
07.2019 - 03.2022
- Managed in content and production budgets for the clients: Ally, Jared, Ebay and Kaiser Permanente overseeing the content development lifecycle, partner identification, program management, and production for diverse projects (branded content to TVCs)
- Spearheaded content development initiatives, ensuring alignment with brand strategy and audience insights
- Collaborated with cross-functional teams to develop effective content briefs and integrations
- Contributed to on-set production, providing support with casting, talent sourcing, budget management, and pre-production
- Expanded the network of content creators, media partners, influencers, and production companies
- Partnered in the new business development and client pitch work, securing strategic partnerships and projects
Content Senior Associate
Spark Foundry
06.2016 - 03.2019
- Managed custom and integration content campaigns across digital, social, print/OOH, broadcast and live events
- Led the development of branded content to strategize first to market multi-platform opportunities, i.e.; wrote creative briefs, managed the RFP process and adhered to production timelines
- Maintained editorial calendars and flowcharts to track and communicate deliverable deadlines across partners and internal/external teams
- Collaborated with partners on integrating client's brand into storylines and extensions of shows (e.g., ABC's GMA and comedy series, Black-ish)
- Attended on-set production of the photo and video shoots, and assisted in the casting, talent sourcing, budget and pre-production processes
- Tracked marketing materials to Legal/Business Affairs to secure approval on all rights and clearance issues
Digital Media and Brand Strategist Coordinator
Allstate
Brooklyn, NY
09.2014 - 05.2016
- Served as point of contact to the agencies, vendors, and stakeholders to oversee brand's media planning and strategies to meet projected timelines and within budget
- Liaised with VP and senior leadership to create digital campaigns including creative direction and marketing strategies for the brand's custom content product launches
- Partnered with creative agencies and talent to develop digital content extensions to the linear campaigns
Sales and Digital Promotions Assistant
Barclays Center
New York , NY
09.2012 - 04.2014
- Worked with internal teams to formulate digital marketing strategies for services proposals for Barclays Center high profile clients
- Assisted in the development and sales of corporate partnerships via integrating arena resources (i.e., signage, hospitality, digital content advertisements, consumer promotions, etc.)
- Liaised with all appropriate internal groups (sales, research, editorial, branded content, etc.) to facilitate efficient and transparent communication
Education
Bachelor of Arts - Media Art, Film & Television
Long Island University
Brooklyn, NY 05.2001 -
Awards
- Novo Nordisk + Black-ish: Adweek Media Plan of the Year 2018
- Ally + Monopoly: Reggie Awards: Silver Reggie Awards: Bronze
- Ally: Moguls in the Making: Reggie Awards: Bronze
- FCAS + #StandUpToJewishHate: M&M Global Award
- Gushers' Black Voices Create + Fashioning Change: The Internationalist Award
- Gushers' + Black Voices Create: Digiday's Greater Good Award
Timeline
Associate Director, Content+
Mindshare
03.2022 - Current
Senior Content Producer
Mediacom
07.2019 - 03.2022
Content Senior Associate
Spark Foundry
06.2016 - 03.2019
Digital Media and Brand Strategist Coordinator
Allstate
09.2014 - 05.2016
Sales and Digital Promotions Assistant
Barclays Center
09.2012 - 04.2014
Bachelor of Arts - Media Art, Film & Television
Long Island University
05.2001 -
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