Shadeera Riddick
Somerset,NJ
Summary
Detail-oriented individual with exceptional communication, marketing and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager, Website Development
EatnPark
07.2023 - Current
- Improved website visibility through development and implementation of SEO strategies.
- Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the website.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Data Scientist
Trajector Medical
09.2021 - 06.2023
- Streamlined data collection methods to minimize analysis errors.
- Compiled, cleaned and manipulated data for proper handling.
- Automated repetitive tasks using scripting languages such as Python saving time during the analytical process significantly.
- Analyzed large datasets to identify trends and patterns in customer behaviors.
- Translated business requirements into data-driven solutions, providing value-added insights that directly contributed to the organization''s strategic goals.
- Conducted feature engineering efforts to enhance model performance by creating new relevant variables from raw input data sources.
IT Technical Analyst
Venture 3 Systems
07.2019 - 09.2021
- Implemented IT infrastructure improvements that increased network reliability and reduced system downtime significantly.
- Spearheaded efforts to automate repetitive tasks through scripting and process optimization, saving valuable time for team members.
- Mentored junior team members in technical concepts and skills development, fostering a culture of continuous learning within the organization.
- Successfully managed multiple IT projects simultaneously, meeting strict deadlines and budget constraints.
- Increased sales revenue by developing and implementing innovative sales strategies.
- Provided sales and marketing support through knowledge of targeted marketing and strategic sales.
- Coordinated with sales and marketing teams to align inventory with promotional activities, boosting sales.
- Increased digital subscription sales by developing and implementing effective sales strategies.
Congressional Intern
National Foster Youth Institute
05.2018 - 04.2019
- Identified, researched and tracked legislative issues relevant to current public issues.
- Cataloged newspaper articles and scanned into computer systems.
- Contributed to the development of social media content, increasing engagement with constituents on various platforms.
- Gained valuable insight into the daily operations of a congressional office by attending briefings, hearings, and special events.
- Participated in meetings with stakeholders and advocacy groups, strengthening relationships between Congress and community organizations.
Communications Consultant
Bayonne Medical Center
03.2017 - 03.2018
- Worked with marketing teams to design campaigns and communications.
- Improved employee engagement through the development of effective internal communication strategies and initiatives.
- Expanded client base through the creation of compelling proposals that showcased unique offerings and expertise in the field of communications consulting.
- Strengthened relationships with key stakeholders by maintaining open lines of communication throughout projects from initiation to completion stages.
- Enhanced client branding by developing strategic communication plans and implementing targeted marketing campaigns.
IT Technical Support Intern
Rutgers, State University of New Jersey
05.2016 - 05.2017
- Created user accounts and assigned permissions.
- Installed and configured operating systems and applications.
- Installed, configured and maintained computer systems and network connections.
- Tested new software and hardware prior to deployment.
- Diagnosed and troubleshot hardware, software and network issues.
- Configured hardware, devices, and software to set up work stations for employees.
- Removed malware, ransomware, and other threats from laptops and desktop systems.
Education
Master of Science - IT Software App Development
Southern New Hampshire University
Hooksett, NH02-2026
Master of Science - Marketing Management
Southern New Hampshire University
Hooksett, NH05-2023
Bachelor of Arts - Anthropology
Rutgers University
New Brunswick, NJ05-2018
High School Diploma -
Franklin High School
Somerset, NJ06-2014
Skills
- Content marketing strategy
- Competitor analysis techniques
- Team leadership
- Email marketing campaigns
- Project management
- Website development and Marketing automation tools
- Influencer marketing
- Online reputation management
- Video production and editing
- Product launch strategies
- Brand development strategies
- Event marketing coordination
Certification
- CompTIA Certification
- Google Analytics Certified
Timeline
Marketing Manager, Website Development
EatnPark
07.2023 - Current
Data Scientist
Trajector Medical
09.2021 - 06.2023
IT Technical Analyst
Venture 3 Systems
07.2019 - 09.2021
Congressional Intern
National Foster Youth Institute
05.2018 - 04.2019
Communications Consultant
Bayonne Medical Center
03.2017 - 03.2018
IT Technical Support Intern
Rutgers, State University of New Jersey
05.2016 - 05.2017
Master of Science - IT Software App Development
Southern New Hampshire University
Master of Science - Marketing Management
Southern New Hampshire University
Bachelor of Arts - Anthropology
Rutgers University
High School Diploma -
Franklin High School
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