Performance-oriented Sales Leader offering exceptional record of achievement over ten-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Hospice Care Consultant
Gentiva Hospice
1 2023 - Current
Successfully negotiated client contract renewals to create increased revenue.
Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Integrated innovative ideas to accomplish corporate and individual objectives.
Visited customer sites to deliver sales presentations and demonstrate products or services.
Continually maintained and improved company's reputation and positive image in markets served.
Championed diversity and inclusion efforts within the workplace, resulting in an inclusive environment that fostered creativity and innovation among employees from various backgrounds.
Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
Cross-trained existing employees to maximize team agility and performance.
Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Liaison - Territory Manager
Select Specialty
07.2021 - 12.2022
Developed sales strategy based on research of consumer buying trends and market conditions.
Established successful account relationships by building rapport and maintaining consistent communication.
Tracked changing product lines to effectively meet dynamic market demands.
Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
Investigated and integrated new strategies to expand business operations and grow customer base.
Met and Exceeded Monthly and Yearly Goals by 30%
Monitored, communicated and coordinated objectives of Select Specialty
Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
Territory Manager - Market Development
Catholic Health Services, Market Development
05.2020 - 06.2021
Scheduled meetings with supervisors to identify business obstacles, establish financial goals and tailor products to individual markets.
Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
Integrated innovative ideas to accomplish corporate and individual objectives.
Visited customer sites to deliver sales presentations and demonstrate products or services.
Enhanced and redefined organizational structure to maintain competitive edge across territories.
Exceeded targets by building, directing and motivating high-performing sales team.
Considered business demands and customer preferences when developing pricing structures and marketing plans.
Created printed marketing materials designed to drive campaigns.
Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Met and Exceeded Monthly Production Goals by 100-110%
Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
Market Development
Northwestern Mutual, Development
08.2019 - 05.2020
Analyzed categorical performance and insights translating into actionable plans for continued growth and development of marketing portfolio.
Consulted closely with management to design audience-specific brand communications for external marketing materials and events.
Built constructive relationships, collaborating with other marketing teams, sales enablement groups, marketplace partners and business leaders to develop cohesive marketing strategies and drive growth.
Defined, planned and executed demand generation programs to establish sales-ready leads and streamline B2C communication pipeline.
Created printed marketing materials designed to drive campaigns.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Territory Manager - Market Development
VITAS Healthcare
09.2016 - 03.2019
Market Development -Develop and execute marketing strategies to promote Vitas services and improve perception on end of life care
Proactively build client base
Strong motivator, strategic thinker and relationship builder with strong analytical skills, keen attention to detail and strong organizational skills
Persuasive and effective communicator
Able to cultivate relationships with senior decision makers
Fluent in concepts related to marketing and client development
2018 #1 sales representative of New Jersey North Program -2017 #1 sales representative in Miami-Dade County
2017 #1 sales representative in the US.
Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
Scheduled meetings with supervisors to identify business obstacles, establish financial goals and tailor products to individual markets.
Met and Exceeded monthly goals by 100-120%
Managed over 100 accounts within an entire territory
Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
Clinical Liaison - Market Development
Catholic Health Services
11.2014 - 09.2016
Market Development -Proactively analyze business trends and construct appropriate growth plans within assigned territory that has grown at a rate of 135%
Develop and implement marketing strategies to maximize the productivity and increase census by 120%
Consistently visit 2,400 referral sources at the East Beaches, Miami Beach & Aventura area to educate about hospice services
Educates community regarding hospice philosophy and concept through a case by case consultation with people in the community or educational in-service seminar
Functions as a Catholic Hospice representative at various trade shows, meetings and community functions
Ensures referrals are taken from all sources, not limited to phone orders,including MD's, SW's, Case Managers, patients and family members
Collaborate with the Admissions team to maximize the efficiency and promptness of the referral process
Improved and redesigned admission process to a 80% admission rate
Communicate with referral sources about appointments, MD Orders, time frames for admission and overcome any other barriers that may preclude from a prompt efficient admission
Coordinate as needed or directed with the Finance Department to ensure all avenues are taken for a prompt admission to Catholic Hospice, ensuring reimbursement areas are explored and verified prior to the admission process.
Director of Resident Services
Epworth Village
06.2014 - 10.2014
Responsible for identifying and meeting patients' psychosocial needs related to their illness and particular disease entities
Conducts daily Gang Tackling Reports
Participates in department activities and programs
Maintains accountability and performs administrative and other tasks specified by administrator
Conducts Care Plan meetings with residents' families/relatives and/or health care providers.
Business Development Director
Dial 4 Care Home Health
02.2013 - 10.2013
Market Development -Inform professional personnel and prospective clients of services with educational information
Maintain knowledge of all Federal regulations and laws pertaining consumer Medicare and Medicaid rights
Adhere to Home Health Services National Federal Guidelines Exhibit the character and competence required to be a trusted advisor., Vitas Healthcare / Dade Program
Defined and integrated roles, responsibilities and processes for business team and data management organization.
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Executive Assistant
STK Trading LLC
07.2011 - 01.2013
Maintained and issued inventory report
Organized and managed incoming and outgoing shipping activities
Ensure accuracy, completeness, and condition of items shipped
Showcased and Attended the Las Vegas ASD Trade Shows of American import & export general merchandise
Met with International suppliers to follow up on current orders and established contracts to lock prices for upcoming shipments
Developed interpersonal business relationships with clients in order to strengthen STK Trading’s clientele.
All Services Home Health
09.2010 - 05.2011
Market Development
-Develop, build and maintain client relationships focusing on major accounts and establishing new on a weekly basis
Ability to successfully complete tasks in a fast paced professional environment with heavy phone-based customer interaction
Attend networking activities such as the Miami-Dade Coalition of Aging Community Program
Act as a resource and customer service agent for referral sources to resolve issues with clients
Facilitate communication between staff and referral sources to promote relationships and assist in problem solving
Maintain up to date portfolio of accounts and follow up with clients services.
Education
Bachelor of Science - Health Service Administration
Florida International University
Miami, FL
01.2010 - 05.2014
Associate of Arts - Marketing
Miami International University of Art & Design
Miami, FL
01.2007 - 05.2010
Skills
Leadership
Business Strategy
Direct Marketing
Marketing
Strategic Planning
Negotiator
Goals and performance
Business development and planning
Territory Management
Accomplishments
Professional Development Program- Growth Strategies : Identifying opportunities in Market Trends
Harvard University Extension School July 2018
Gentiva President's Club 2023
Timeline
Liaison - Territory Manager
Select Specialty
07.2021 - 12.2022
Territory Manager - Market Development
Catholic Health Services, Market Development
05.2020 - 06.2021
Market Development
Northwestern Mutual, Development
08.2019 - 05.2020
Territory Manager - Market Development
VITAS Healthcare
09.2016 - 03.2019
Clinical Liaison - Market Development
Catholic Health Services
11.2014 - 09.2016
Director of Resident Services
Epworth Village
06.2014 - 10.2014
Business Development Director
Dial 4 Care Home Health
02.2013 - 10.2013
Executive Assistant
STK Trading LLC
07.2011 - 01.2013
All Services Home Health
09.2010 - 05.2011
Bachelor of Science - Health Service Administration