Summary
Overview
Work History
Education
Skills
Softwareandskills
Timeline
Certification
Accomplishments
Work Preference
Work Availability
Quote
Software
Languages
Interests
Websites
Affiliations
BusinessAnalyst
Shaelyn Campbell

Shaelyn Campbell

Albany,OR

Summary

Results-driven Google+Search+Ads and Google Analytics Certified professional with extensive expertise in paid and organic search, on and off-page SEO. Skilled in SERP competition analysis, lead generation, analytics, paid social advertising, email marketing, landing page optimization, and creative work. Demonstrates exceptional problem-solving skills and excels at meeting deadlines under pressure. Thrives both independently and as a collaborative team player. Detail-oriented self-starter with strong writing, editing, and communication skills. Committed to continuous learning and professional growth.

Overview

2
2
years of professional experience

Work History

PPC and SEO Digital Strategist

Freelance
03.2024 - Current
  • Build out new Google Ads Campaigns utilizing proper account structure and best practices; conduct competitive keyword research, implement proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions
  • Create engaging, high-quality content (text, images, videos) for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others; manage social media accounts, including scheduling posts, monitoring engagement, and responding to inquiries; analyze social media metrics and adjust strategies to improve performance and engagement
  • Create email campaigns for businesses to attract additional subscribers; build Google Business Pages for businesses
  • Audit existing Google Ads Campaigns to find problems and optimize performance; restructure ad groups, keywords, bids, and ad copy to adhere to Google best practices
  • Optimize bids, ad copy, and landing pages to improve overall campaign performance
  • Conduct A/B Split Testing of Landing Pages to optimize conversions
  • Launch Remarketing Campaigns to help clients continue to reach customers after they leave their website
  • Google Ads spreadsheet for client (shared with client permission) for setting up Google Ad account https://docs.google.com/spreadsheets/d/1cHYoq9pqWQi-21OkZ2WWquViybG-8nIfxpDCJITgNU4/edit?gid=2052783370#gid=2052783370
  • Speak to clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy
  • Optimize website content, meta tags, and other SEO elements to enhance organic search performance
  • Monitor and analyze website traffic and SEO performance using Google Analytics and Google Search Console
  • Build SEO optimized WordPress websites
  • SEO audit template for client (shared with client permission) https://docs.google.com/document/d/1QIT_0qLYxs3zIqpTSupY7O_GtjanlrdlKxZAClyOyVU/edit
  • Use Google Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns according to results
  • Creative mindset with attention to detail and a passion for staying ahead of digital marketing trends
  • Stay up to date with latest marketing trends through reading latest articles from Google Blog, PPC Hero, Search Engine Journal, and Search Engine Land

Stable Hand

Inavale Equestrian Farm
07.2024 - Current
  • Clean, water, feed, and care for around 70 horses owned by boarders

Animal Care Technician

Washington State University
04.2022 - 03.2024
  • Provided animal husbandry for various research animals on campus, mostly mice and rats

Education

B.S. - Wildlife Ecology and Conservation Science, Forestry

Washington State University
Pullman, WA
05.2021

Skills

  • Google Ads
  • Google Analytics
  • Google Ads Editor
  • Google Tag Manager
  • Google docs
  • Google sheets
  • Google Drive
  • Google Workspace
  • Google Keyword Planner
  • Google Search Console
  • Amazon
  • HubSpot
  • Meta (Facebook/Instagram)
  • LinkedIn
  • Twitter Ads
  • WordPress
  • Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
  • Pivot tables
  • Screaming Frog
  • Moz
  • SpyFu
  • MailChimp
  • Klaviyo
  • Canva

Softwareandskills

  • Google Ads
  • Google Analytics
  • Google Ads Editor
  • Google Tag Manager
  • Google docs
  • Google sheets
  • Google Drive
  • Google Workspace
  • Google Keyword Planner
  • Google Search Console
  • Amazon
  • HubSpot
  • Meta (Facebook/Instagram)
  • LinkedIn
  • Twitter Ads
  • WordPress
  • Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
  • Pivot tables
  • Screaming Frog
  • Moz
  • SpyFu
  • MailChimp
  • Klaviyo
  • Canva

Timeline

Stable Hand

Inavale Equestrian Farm
07.2024 - Current

PPC and SEO Digital Strategist

Freelance
03.2024 - Current

Animal Care Technician

Washington State University
04.2022 - 03.2024

B.S. - Wildlife Ecology and Conservation Science, Forestry

Washington State University

Certification

  • Google Search Ads Google 2024, 07
  • Google Analytics Google 2024, 07

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets
  • Achieved [Result] by completing [Task] with accuracy and efficiency.

Work Preference

Work Type

Full Time

Work Location

RemoteOn-SiteHybrid

Important To Me

Healthcare benefitsCompany Culture401k matchPaid time offWork-life balanceCareer advancementPaid sick leaveTeam Building / Company RetreatsPersonal development programs

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

It's fine to celebrate success but it is more important to heed the lessons of failure.
Bill Gates

Software

Google Ads

Google Analytics

Microsoft Office Suite

Languages

English
Native or Bilingual

Interests

Music

Exercising

Horses/animals

Spending time with friends and family

Affiliations

  • No affiliates

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Shaelyn Campbell