Summary
Overview
Work History
Education
Skills
Timeline
Generic
SHAFAQ SHAMSHER

SHAFAQ SHAMSHER

Bolingbrook,IL

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

6
6
years of professional experience

Work History

DIGITAL BRAND MANAGER

ABTACH LTD
10.2019 - 11.2022
  • Managed strategy for all social media channels, SMS communication, newsletters, website and offline communication
  • Planned, developed and led negotiation of key business partnerships.
  • Established regular monthly and quarterly reporting of social media metrics, such as follower counts, engagement rates, and lead generation across all social platforms
  • Tracked trends reporting to current events and creating relevant posts to boost engagement
  • Worked on different clients from USA & Australia.
  • Maintained budget to consistently keep within monetary parameters.
  • Conferred with advertising managers to develop and implement marketing plans.

DIGITAL & CONTENT STRATEGIST, CONTÉ ADVERTISING
04.2017 - 10.2019
  • Core responsibilities included brand management and marketing through comprehensive strategy of various local and
  • FMCG brands
  • Provided literary and strategic insight for a variety of public relations, marketing, and internal communications material to create effective and informative content from start-to-finish
  • Successfully managed paid advertising across different social media channels
  • Managed marketing collaterals, communication and strategy within design and sales department to acquire new clients after in-depth analysis
  • Produced diverse scripts, mood boards, storyboards, and briefs when required
  • Worked closely with business development team to increase the client database
  • Researched, developed and executed monthly content calendars for the brand with creative and compelling content and copies
  • SCRIPT & COPY WRITER, RABBIT & CARROT – UAE BASED ANIMATION HOUSE, Excellent expertise at writing scripts for brand promotional videos
  • Formed a variety of scripts for engaging and entertaining stories in line with the brand personality
  • Developing concepts & scripts for brand awareness videos.

QUALITY MANAGEMENT

SYSTEM INTERN, SANOFI
10.2016 - 12.2016
  • Reviewing SOP's, validation protocols and reports, change controls, and Good Manufacturing Practice (GMP) deviations
  • Assisted seniors in product complaint handling, deviation handling
  • Comprehensive understanding of policies, processes, & procedures designed to ensure and maintain uniform & high quality in the production of pharmaceutical products.

Education

Pharm D -

University of Karachi
12.2015

Skills

  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Performance Marketing
  • Strategic Planning
  • MS Office
  • Adobe Photoshop
  • Project Management
  • Vendor Management
  • Market Trends Analysis
  • Verbal and Written Communication
  • Marketing Strategy Development
  • Business Process Improvement
  • Google Analytics
  • Emotional Intelligence
  • Time-Management
  • Teamwork
  • Extensive Knowledge of Medical Terms

Timeline

DIGITAL BRAND MANAGER

ABTACH LTD
10.2019 - 11.2022

DIGITAL & CONTENT STRATEGIST, CONTÉ ADVERTISING
04.2017 - 10.2019

QUALITY MANAGEMENT

SYSTEM INTERN, SANOFI
10.2016 - 12.2016

Pharm D -

University of Karachi

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SHAFAQ SHAMSHER