Shaheem Reid

• As a consultant, my duties include masterminding, cultivating and seeking out marketing, branding and cultural opportunities for Busta Rhymes.
• Past activations and partnerships include a Walmart Christmas commercial, tours with 50 Cent, Wu-Tang Clan and Nas and Missy Elliott, performance at the Rock & Roll Hall of Fame Ceremony and Busta receiving a BET Icon award, The first ever Rock The Bells Award at the MTV VMAs and a star on the Hollywood Walk of Fame.
• Developed marketing strategies to enhance brand presence in the music industry.
• Collaborated with artists to create compelling promotional content for new releases.
• Analyzed market trends to identify opportunities for innovative music projects.
• Facilitated communication between artists and production teams during project development.
• Organized events and showcases to promote upcoming talent and projects effectively.
• Provided strategic insights to improve artist engagement and audience reach.
• Managed project timelines to ensure timely delivery of music productions.
• Managed multiple projects simultaneously ensuring timely completion within budget constraints.
• Coordinated promotional activities to enhance brand visibility and audience engagement.

Writing and editing various news stories and feature articles for outlets such as Variety, Rolling Stone, The Hollywood Reporter, Vibe, USA Today, Esquire, MTV, BET, Andscape and more.

• As President of The Conglomerate ENT, my duties included masterminding, cultivating and seeking out marketing, branding and cultural opportunities for Busta Rhymes and various artists on his record label such as a Doritos Super Bowl commercial.
• I also A&Red such projects as the albums as E.L.E. 2 and BLOCKBUSTA, the collaborative Busta Rhymes and Q-Tip mixtape The Abstract and The Dragon, help break new artists such as O.T. Genasis (songs such as “Coco,” “Cut It” went multi-platinum) and Stove God Cooks (hottest underground MC of the past 5 years).
• I also co-produced and curated on various mega concerts such as Busta Rhymes and Carnegie Hall and “Busta Rhymes and Friends” which featured the likes of Mariah Carey, A Tribe Called Quest, Queen Latifah, Mary J. Blige and Lil Kim.
• Directed strategic initiatives to enhance organizational growth and market presence.
• Oversaw cross-functional teams to ensure alignment with corporate objectives.

• Hosted a weekly live virtual show on Twitch, "The Walkthrough," during pandemic. Featured guests included Barack Obama, Will Smith, Snoop Dogg, and Rick Ross.
• Co-produced multiple live stream music festivals on our channel showcasing performers such as Wu-Tang Clan and Big Daddy Kane.
  Engaged diverse audience through dynamic programming and high-profile guest appearances.
• Debuted the first ever "DJ Cassidy's Pass The Mic."

• Host for Various Live X Live events, celebrity news interviews and festivals streams such as Rolling Loud.
• Interviews included Nipsey Hussle, Nas, Migos and more.

• Responsible for conducting celebrity interviews with artists such as Cardi B, John Singleton and Damson Idris, DJ Khaled, Nas and multiple others.
• I also wrote for various Revolt properties such as “Drink Champs” starring N.O.R.E.

• Host of a weekly talk show that aired on Jay Z’s lifeandtimes.com website as well as his youtube channel.
• We interview celebrity guests such as Oprah Winfrey, Future, DJ Khaled, Busta Rhymes, Terrence Howard, and more.

• Host for Atlantic records’ youtube channel called “The Warner Sound,” where I conducted on location interviews with various artists on the label such Meek Mill.
• I also advised the label on how the content should be conceptualized and distributed.

• Author of two columns in the magazine each month; “Murder To XXLcellence” and “Doin’ Lines.”
• Writing feature stories in the magazine and online.
• Conceptualizing special projects for the magazine and the XXL website.
• Edited articles for clarity and accuracy in fashion and music journalism.
• Collaborated with writers to refine story ideas and ensure coherence.
• Reviewed submissions and provided constructive feedback to improve content quality.

• Write Between four and five daily news articles for mtvnews.com.
• Conduct several news interviews a week with entertainers.
• Conceptualize, manage and execute daily and special projects for MTV and mtvnews.com.
• Conceptualizing and helping to create MTV News microwebsites.
• Work closely and create online synergy with producers of various MTV on-air products such as The MTV VMAs and MTV Movie Awards.
• Produce MTV News segments for on-air and online.
• Script writing for MTV News on-air segments, Specials and regular series.
• Act as a liaison between the artists and record companies and MTV News.
• Publicly act as an ambassador for MTV News.
• Break exclusive news stories.

• Conduct interviews with entertainers and write profile pieces for the website.
• Assign and edit profile pieces for the website.

• Assign and edit music reviews.
• Assign and edit the “Next’ section where we were the first to feature artists such as 50 Cent, Pink, Lil Bow Wow, Nelly, Jessica Simpson and Christina Aguilera.
• Edit various music columns in the magazine.
• Write Feature stories for the magazine.