Shahrzad Basiri

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.committed and hard working

• The Fundamentals of Digital Marketing, 05/2020, GoogleSkills
• Marketing and Communications, 10/2022, IBMI
• AMA Professional Certified Marketer PCM in Digital Marketing 10/2023

I am an experienced Cosmetics and Skin Care Brand Manager with 10 years experience in brand development, marketing, and sales. I have a strong understanding of the beauty and cosmetic industry and the ability to analyze market trends and consumer behavior to develop effective marketing strategies. I am highly creative, detail-oriented, and have excellent communication and interpersonal skills.

• Make a strategic plan to maximize brand potential and achieve the monthly and yearly target
• Maintaining a top ranking for the brands by monitoring and analyzing their performance to identify market strengths, and weaknesses.
• Prepared monthly revenue and budget reports.
• Monitoring and analyzing a competitors' performance to identify the market needs and Opportunities.
• Ensuring profit and margins maintained & expenses controlled.
• Maintaining consistency across all channels by working closely with cross-functional teams.
• Effectively managing, coaching, motivating and developing the sales teams.
• Preparing plan and managing to Utilize all resources cost effectively.
• Liaising closely with customers & licenses presenting product & marketing plans.
• Developing annual marketing plans.
• Place monthly Purchase Orders based on, on hand inventory and market needs.
• Forecasting new product launches according to marketing calendar.

• Persian, Native
• English, Fluent

• Read Book
• Swim
• Volleyball
• Music
• Movie