Summary
Overview
Work History
Education
Skills
Timeline
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Shaila Vasudev

Summary

Results driven marketing professional with over 20 years of experience in print design, marketing, content creation, branding, client relations and management. Proven track record of successfully managing several projects from inception to completion. Easily adapts to the changing needs of the client with the willingness to take on added responsibilities to meet client goals.

Overview

22
22
years of professional experience

Work History

Freelance Marketing Consultant

Contracted
01.2007 - Current
  • Meet with clients to discuss clients marketing needs.
  • Develop print marketing collateral, such as brochures, flyers, sell sheets and media kits.
  • Work closely with clients to develop and implement branding strategies.
  • Collaborate with other professionals, such as web developers and graphic designers, to complete projects.
  • Frequently juggle several jobs at once while successfully maintaining excellent client relations.

Marketing, Department Manager

Reed Business Information, The Publishing Group
06.2005 - 08.2006
  • Provided content for several marketing projects and managed branding strategies across all platforms.
  • Identified revenue opportunities for sales staff and develop sales strategies accordingly.
  • Developed marketing materials and print promotional pieces including media kits, sell sheets, and house ads.
  • Oversaw all trade events and shows and establish opportunities for new business.
  • Direct liaison with outside creative providers; negotiate costs and traffic projects.

Marketing, Field Marketing Manager

Weichert Realtors
08.2003 - 06.2005
  • Provided direct supervision to 75 Field Marketing Coordinators by coaching and evaluating each individual against productivity and office performance.
  • Managed all marketing collateral and made sure materials were branded across all platforms.
  • Wrote job descriptions, reviewed 300+ resumes to identify qualified candidates and conducted prescreening interviews.
  • Reduce costs by $480,000 by converting 42 offices from a commission based to salary-based compensation model
  • Awarded Weichert's 2004 “Nordstrom Award” for achieving and maintaining excellent client relations.

Marketing Coordinator

Weichert Realtors
01.2002 - 07.2003
  • Responsible for the development of marketing products such as sales kits, brochures, presentations, postcards, mailers, etc., for over 350 real estate sales associates.
  • Worked closely with the design team to collaborate on creative direction and branding.
  • Conducted training and informational sessions for realtors to understand proper usage of marketing products.

Education

B.S - Management Information Systems

Seton Hall University, W. Stillman School of Business
South Orange, NJ

Skills

Photoshop, Quark, Adobe Acrobat, Microsoft Office (Access, Word, Excel, PowerPoint, Publisher, Explorer) etc

Timeline

Freelance Marketing Consultant

Contracted
01.2007 - Current

Marketing, Department Manager

Reed Business Information, The Publishing Group
06.2005 - 08.2006

Marketing, Field Marketing Manager

Weichert Realtors
08.2003 - 06.2005

Marketing Coordinator

Weichert Realtors
01.2002 - 07.2003

B.S - Management Information Systems

Seton Hall University, W. Stillman School of Business

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Shaila Vasudev