SHAINA ANDEREGG
Waverly
Summary
Over eighteen years of experience in marketing, communications, and business development. Proven record in increasing website traffic, conversions, and brand awareness through multiple mediums. Detail orientated and data results driven. Forward-thinker who is consistently trying to think out of the box and continuously learning. Detail-orientated and data results driven. Effective communicator who values and seeks out in-house and partner relationships. Have managed marketing initiatives for companies ranging from small start ups to twenty million dollar companies.
Overview
19
19
years of professional experience
Work History
MEDIA AND DIGITAL MARKETING DIRECTOR
AMPERAGE MARKETING
01.2024 - 01.2025
- Drive new business by researching potential clients in various industries and setting up meetings to secure their business. Leading client marketing efforts across various digital platforms and traditional media channels. Develop and execute strategic paid marketing initiatives, lead a team of media and digital marketing professionals, and collaborate with cross-functional teams to deliver comprehensive media strategies. Provide guidance and implementation of brand awareness, engagement, and conversions.
REVENUE GROWTH & MARKETING SUCCESS MANAGER
BUILDUP BOOKINGS
01.2023 - 01.2024
- Drove revenue and business growth for BuildUp Bookings through business development and marketing initiatives. Created a new sales funnel to seek out new business/clients, which improved our growth. Prospected, qualified, and then put the sales funnel plan into place by calling, emailing, and text messaging. Helped clients increase revenue and bookings via personalized digital marketing plans, including SEO, email marketing, paid advertising, content writing, and social media. Held client meetings to discuss campaign progress and improvements. Analyze client revenue and analytics and provide reports. Worked with cross-functional teams to deliver the best for our clients. Spoke on sales and led sessions at industry conferences.
DIRECTOR OF MARKETING AND OPERATIONS
STUDIO82 DIGITAL
01.2022 - 01.2023
- Managed operations and a diverse portfolio of clients in the short-term rental and hospitality industries. Assisted customers in driving revenue through personalized digital marketing strategies, including SEO, email marketing, paid advertising, content writing, and social media management. Created a sales pipeline to target new business to expand the startup business Studio82 Digital Marketing.
MARKETING CONSULTANT
REDAWNING/PERFECT PLACES
01.2012 - 01.2022
- Created and implemented strategic marketing plans, including B2B and B2C. Managed content for email marketing, advertising, and communications. Created, managed, and appropriately allocated budgets to marketing initiatives. Monitored ROI on all marketing and advertising objectives. Created A/B testing framework and guidelines. Created market reports for leading travel destinations. Worked on education for owners, managers, and travel agents. Analytics on website, social media, and email campaigns. Built relationships with channel partners and industry leaders.
MARKETING DIRECTOR
UEA
01.2007 - 01.2012
- Developed and implemented all marketing and promotions plans and established goals for each plan. Created a yearly budget proposal and implemented a plan to stay within the specified budget. Marketing research of competitors and new markets, focusing on the analysis of results and implementing plans to use the results to increase business. Analysis of sales and how they reflect the overall goals of the marketing plan. Strategized, wrote, and conducted customer satisfaction surveys and analyzed survey results. Prepared presentations of recommendations and plans to increase satisfaction and retention rates. Tradeshow and event promotion campaigns, and post-event follow-up and evaluation. Created and wrote content for all marketing materials and campaigns. Media placement and buying. Press release writing and distribution.
BUSINESS DEVELOPMENT
NUCARA PHARMACY
01.2006 - 01.2007
- Marketing of the pharmacies two sectors to develop new business. Establish, maintain and strengthen relationships with new and current business. Lead primary market research of new pharmacy territories and implemented successful marketing plans to gain business in new territories. Press release copy writing and media relations. Media buying and placement. Tradeshow and event planning and management.
Education
Bachelor of Arts - Communications
Wartburg College
Waverly, IA01.2006
Skills
- Creative Content
- Communications
- Marketing Strategy
- Brand Marketing
- Email Marketing
- SEO
HOBBIES
Travel, Fitness, Yoga
Timeline
MEDIA AND DIGITAL MARKETING DIRECTOR
AMPERAGE MARKETING
01.2024 - 01.2025
REVENUE GROWTH & MARKETING SUCCESS MANAGER
BUILDUP BOOKINGS
01.2023 - 01.2024
DIRECTOR OF MARKETING AND OPERATIONS
STUDIO82 DIGITAL
01.2022 - 01.2023
MARKETING CONSULTANT
REDAWNING/PERFECT PLACES
01.2012 - 01.2022
MARKETING DIRECTOR
UEA
01.2007 - 01.2012
BUSINESS DEVELOPMENT
NUCARA PHARMACY
01.2006 - 01.2007
Bachelor of Arts - Communications
Wartburg College