Shaina Douty
Chestnut Hill,MA
Summary
Creative marketing professional experienced in creative content and growth strategies. Expertise in digital platforms, social media, and influencer marketing.
Overview
12
12
years of professional experience
Work History
Salut
Social Media Marketing Manager
Remote
02.2021 - Current
- Building creative assets and processes for all social media channels
- Overseeing all paid marketing and $10K in monthly ad spend
- Managing social strategy and growth across all platforms. Grew IG following from 400 - 19.1K in less than a year.
- Partnering with fitness trainers on the app. to enhance and optimize their personal social media presence
- In charge of new trainer acquisition and community/trainer engagement
- Optimizing email marketing strategy
Two Toned Training
CEO + Co-Founder
Boston, MA
03.2020 - Current
- Created and launched fitness brand for virtual and in-person training
- Manage and create digital content for all social media platforms, growing to 11K followers in 1 year.
Equinox
Group Fitness Instructor
Boston, MA
10.2019 - Current
- Designing + executing HIIT and strength style workouts for various fitness levels
- Promoting class and club programming through social media
Alala
Social Media & Marketing Manager
New York, NY
03.2019 - 09.2020
- Creative direction for all social media and digital marketing channels.
- Monitored and reported on paid and organic social analytics to increase ROI and meet monthly sales goals.
- Built and developed community within NYC and other major markets.
- Executed all branded events and collaborations.
- Managed influencer and affiliate program marketing and gifting.
- Created and curated digital content across all platforms including email.
- Maintained 500+ influencer relationships.
- Increased Instagram following 20K in 8 month time frame.
Ariela & Associates
Ecommerce Content Manager
New York, NY
01.2017 - 03.2019
- Directed and merchandised all digital content for Fruit of the Loom, SO by Kohls, and Smart&Sexy.
- Monitored and reported on social analytics to increase ROI; present company-wide weekly recaps to CEO, Sales and Marketing.
- Allocated $15K monthly ad spend across various marketing channels.
- Designed and implemented influencer marketing program.
- Managed photoshoots, art direction, styling, casting, location and budget.
- Created content and copy for all brands, while tailoring brand voice to various target markets.
- Executed and planned marketing campaigns and promotions.
- Oversaw PR outreach and affiliate programs.
Ariela & Associates
Social Media & Marketing Coordinator
New York, NY
01.2016 - 01.2019
- Managed all social media channels; Facebook, Instagram, Twitter, Snapchat, Pinterest, and Youtube.
- Increased Facebook fans from 20K to 50K in 18 months.
- Increased Instagram followers from 500 to 10.1K in 18 months.
- Implemented Hootsuite scheduling and posting tool to streamline social media activity.
- Merchandised, promoted, and curated e-commerce site.
- Launched pop-up shops and special events with innovative retail experience to promote Smart&Sexy brand.
Education
Bachelor - Fabric Styling + Fashion Merchandising Management
Fashion Institute of Technology
New York, NY05.2016
Skills
- Digital Marketing // Organic Paid
- Shopify Magento
- Adobe Suite Programs
- Social Media Management
- Group Fitness - AFAA Certified
- Email Marketing - Mailchimp
- Google Analytics
- Influencer / Community Management
Timeline
Salut
Social Media Marketing Manager
02.2021 - Current
Two Toned Training
CEO + Co-Founder
03.2020 - Current
Equinox
Group Fitness Instructor
10.2019 - Current
Alala
Social Media & Marketing Manager
03.2019 - 09.2020
Ariela & Associates
Ecommerce Content Manager
01.2017 - 03.2019
Ariela & Associates
Social Media & Marketing Coordinator
01.2016 - 01.2019
Bachelor - Fabric Styling + Fashion Merchandising Management
Fashion Institute of Technology
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