Overview
Work History
Education
Skills
Professional Summary
Certification
Websites
Timeline
Generic

SHAK RAY JR.

Los Angeles,CA

Overview

10
10
years of professional experience
1
1
Certification

Work History

Digital Communications Manager

O'Gara Coach
05.2023 - Current
  • Direct digital marketing strategy for ultra-luxury brands like Lamborghini, Rolls-Royce, and McLaren across multiple dealership locations. Oversee campaign development and content planning, including the flagship Inside the Showroom monthly sales email, ensuring alignment with brand standards and regional sales goals.
  • Deliver strong campaign performance by leveraging advanced segmentation and personalization in Salesforce Marketing Cloud, achieving average open rates exceeding 55% across luxury brand audiences.
  • Partner with Brand Managers and General Managers to align showroom, web, and email messaging with OEM requirements, featured programs, and inventory priorities maintaining consistency across all digital channels.
  • Collaborate with the Senior Marketing Manager and external consulting agency to manage SEM paid advertising campaigns for all luxury brands in Beverly Hills, ensuring alignment with digital strategy and lead generation goals.

Senior Digital Marketing Manager

Monarch Landscape Companies
06.2021 - 04.2023
  • Built and led a team of 7 Sales Development Representatives (SDRs), providing weekly coaching, performance reviews, and script development. Collaborated with the team to ensure outbound efforts were supported by marketing and messaging insights.
  • Led strategy for full-funnel email automation to nurture prospects, educate leads, and support SDR outreach. Ensured messaging cadence aligned with buyer readiness and sales follow-up.
  • Directed digital growth strategy in collaboration with the VP of Sales, leading high-level planning while overseeing tactical execution by junior marketing staff.
  • Spearheaded a full website relaunch that repositioned the brand for investors and M&A; opportunities.

Digital Marketing Manager

Walker Zanger Stone & Tile
10.2018 - 06.2021
  • Directed integrated digital strategy across SEO, paid media, email, and content to strengthen brand presence in the luxury design market.
  • Expanded brand reach on Pinterest and Instagram by creating an SEO-informed content strategy and building partnerships with influencers and industry collaborators.
  • Shaped an SEO roadmap that elevated brand visibility, positioning 45+ web pages prominently in search results.
  • Introduced automated nurture sequences and transitioned the company to a modern ESP, enabling scalable customer engagement.
  • Oversaw paid search initiatives and optimized Google Ads performance to support pipeline growth and brand awareness.

Social Media & Branding Associate

Southern California Reproductive Center
03.2017 - 10.2018
  • Managed digital media campaigns across paid, organic, and earned social channels to increase engagement with key audiences and strengthen brand exposure in a highly regulated healthcare environment.
  • Created and presented monthly PowerPoint performance reports to the Board of Directors, using dashboards to analyze social, website traffic, paid ad results, blog engagement, and seminar lead generation. Delivered strategic recommendations and outlined priorities for the following month to align campaigns with patient acquisition goals.

Digital Marketing Coordinator

National Veterinary Associates
01.2016 - 02.2017
  • Supported over 150 veterinary hospitals with localized marketing content, including email, reviews, and social assets.
  • Provided performance reporting and worked directly with clinics to improve visibility and engagement.

Education

BA - Mass Communications

Virginia Union University

Skills

  • CRM & Automation: Salesforce Marketing Cloud, Pardot, HubSpot, Active Campaign, Constant Contact
  • Analytics & SEO: Google Analytics, Google Ads, BrightEdge, Datorama
  • Creative & Web: Web Flow, Magento 2, Canva, Adobe Photoshop, Illustrator
  • Social & Project Management: Sprout Social, Asana, Slack, TikTok, Meta Ads Manager, LinkedIn, Pinterest, YouTube
  • SEM & Paid Media: Google Ads, SEM Campaign Management, Paid Media Strategy

Professional Summary

Strategic and performance-driven digital marketing leader with 8+ years of experience driving customer engagement, revenue growth, and brand elevation across luxury automotive, design, healthcare, and B2B services. Proven ability to lead cross-functional teams, implement marketing automation at scale, and deliver omnichannel experiences that move the needle. Adept at uniting creative storytelling with measurable outcomes in fast-paced, high-touch environments.

Certification

  • BrightEdge SEO Certified
  • Google Ads Search Certified
  • Google Analytics Qualified
  • Hootsuite Social Marketing Certified

Websites

Timeline

Digital Communications Manager

O'Gara Coach
05.2023 - Current

Senior Digital Marketing Manager

Monarch Landscape Companies
06.2021 - 04.2023

Digital Marketing Manager

Walker Zanger Stone & Tile
10.2018 - 06.2021

Social Media & Branding Associate

Southern California Reproductive Center
03.2017 - 10.2018

Digital Marketing Coordinator

National Veterinary Associates
01.2016 - 02.2017

BA - Mass Communications

Virginia Union University

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SHAK RAY JR.