Shakera Francis

· Designer for the Bold Elements private label brand responsible for designing monthly collections for in-store and online.

· Worked with leadership on a plan to grow the brand from 7.4 million in sales in 2017 to $22 million by the end of 2023, a 197% increase.

· Managed the research and implementation of margin building essentials and must haves into the assortment to grow GP and create shopping opportunities for the customer.

. Led aesthetic vision and creation of new fashion products.

· Used Adobe Creative Suite and Flex PLM to create mood boards, line-boards for monthly meetings, presentations, and reports.

. Worked with technical design and pre production to provide accurate and complete tech packs.

· Communicated with cross functional partners and international buying office regarding raw materials / trims, prints, fittings / fit changes, and product updates.

. Kept on calendar to ensure meeting of all deadlines for buy meetings and subsequent product production.

· Previously worked as the associate designer for ANA contemporary line for 1 ½ years and designer for swimwear and outerwear for 5 years.

. Worked on women's wear for Kmart: Jaclyn Smith Collection, Attention, and Basic Editions.

. Daily responsibilities included flat sketching, attending fittings and taking notes, daily correspondence with overseas vendors, production, and technical design.

· Creating and updating technical packages in Flex PLM: sample approvals, lab-dips, and strike-offs.

· Assisting with trend research, shopping domestic, international, and online markets.

· Maintaining trim books, lab dips, & strike offs.

· Assisting with presentation set ups for merchants and upper management.

Creating and updating CADS using Adobe Illustrator or InDesign.

·Designing Junior Intimates, Sleepwear, & Loungewear

·Helped create seasonal product lines to drive brand growth.

·Applied knowledge of structure to complete high quality designs.

·Organized samples, documents and supplies to facilitate smooth team operations.

·Completed sketches of potential designs using Illustrator and Photoshop and understanding of desired direction.

·Creating and updated Technical Packages

·Creating CADS & Line sheets

· Designing Junior Intimates, Sleepwear, Loungewear, Graphic Tees, & Swimwear

· CADS, & Line sheets

· Technical Packages

· Creating print repeats

· Trend Research & Mood Boards

· Factory correspondence: approvals of production samples, strike-offs & lab dips

· Licensed Brand: Dereon Intimates & Liquid Skin