Shala Booth
Portland
Summary
Dynamic sales professional with extensive experience in customer relationship management and sales presentations. Skilled in identifying market opportunities and leveraging upselling strategies to drive revenue growth. Committed to delivering exceptional customer experiences and fostering long-term client loyalty via a strong focus on customer service, relationship building, and upselling techniques.
Expertise in complex problem-solving and generating repeat business through trust-based relationships. Poised to leverage skills to achieve sales targets and enhance customer satisfaction.
Overview
13
13
years of professional experience
Work History
Sales Representative
Mitchell Wine Group
09.2024 - 05.2025
- Developed strong product knowledge to effectively communicate with customers.
- Assisted in managing inventory levels to ensure product availability.
- Built and maintained relationships with clients to enhance customer satisfaction.
- Conducted market research to identify potential sales opportunities.
- Processed orders accurately and efficiently, ensuring timely delivery.
- Provided feedback on customer preferences to inform product offerings.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
Beer and Wine Assistant Manager
New Seasons Market
04.2020 - 09.2024
- Led team in executing daily store operations and maintaining high customer service standards.
- Oversaw inventory management processes, ensuring optimal stock levels and minimizing waste.
- Implemented new merchandising strategies, resulting in improved product visibility and customer engagement.
- Analyzed sales data to identify trends and inform strategic decisions for promotional activities.
- Mentored junior staff, fostering a culture of continuous improvement and professional development.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Generated repeat business through exceptional customer service.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
Private Events Chef
Elder Hall
10.2018 - 03.2020
- Developed and executed seasonal menus, incorporating local ingredients and culinary trends.
- Trained and mentored junior kitchen staff in food preparation techniques and safety protocols.
- Streamlined inventory management processes to reduce waste and improve cost efficiency.
- Collaborated with front-of-house team to ensure seamless dining experiences for guests.
- Maintained well-organized mise en place to keep work consistent.
- Handled and stored food to eliminate illness and prevent cross-contamination.
- Utilized proper cleaning techniques to sanitize counters and utensils used in preparation of raw meat, poultry, fish, and eggs.
Sous Chef
Sokol Blosser Winery
01.2017 - 10.2018
- Streamlined inventory management processes, reducing waste and optimizing ingredient usage.
- Managed kitchen operations during special events, coordinating between teams for successful execution.
- Collaborated with executive chef to develop innovative menu items, leading to increased guest return rates and positive reviews.
- Developed seasonal menus utilizing local ingredients while maintaining consistency in flavors and presentation.
- Supervised kitchen staff, ensuring adherence to food safety and hygiene standards.
Line Cook
Park Kitchen
10.2016 - 01.2017
- Prepared a diverse menu of dishes, ensuring high-quality presentation and flavor consistency.
- Collaborated with kitchen staff to streamline food preparation processes, enhancing overall efficiency.
- Maintained cleanliness and organization of workstations, adhering to food safety standards.
- Assisted in training new cooks on menu items and kitchen protocols for improved team performance.
- Monitored inventory levels and assisted in ordering supplies to minimize waste and ensure availability.
Store Manager
Button Consignment
07.2012 - 03.2016
- Oversaw daily store operations to ensure optimal customer experience and service quality.
- Managed inventory levels, implementing effective stock management procedures for consistent availability.
- Trained and mentored staff on sales techniques and customer engagement strategies, fostering a high-performance culture.
- Analyzed sales data to identify trends, adjusting merchandising strategies to maximize revenue potential.
- Established operational standards and best practices, improving efficiency in store processes and workflows.
- Led team meetings focused on performance improvement, aligning staff goals with overall business objectives.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
Education
Associate of Arts - Culinary Arts
Oregon Culinary Institute
Portland, OR10-2016
Skills
- Customer service
- Customer relationship building
- Interpersonal communication skills
- Sales presentations
- Complex Problem-solving
- Upselling and cross selling
Timeline
Sales Representative
Mitchell Wine Group
09.2024 - 05.2025
Beer and Wine Assistant Manager
New Seasons Market
04.2020 - 09.2024
Private Events Chef
Elder Hall
10.2018 - 03.2020
Sous Chef
Sokol Blosser Winery
01.2017 - 10.2018
Line Cook
Park Kitchen
10.2016 - 01.2017
Store Manager
Button Consignment
07.2012 - 03.2016
Associate of Arts - Culinary Arts
Oregon Culinary Institute