Shala Theus
Van Nuys,CA
Summary
A Dynamic Director offering expertise in leading and inspiring teams to attain new levels of client-partnership success. Competent people-person with enviable skills at building trust and long-term relationships with potential clients. Expects and achieves individual and group results while always exhibiting interpersonal respect.
Overview
12
12
years of professional experience
Work History
Head of Wholesale/ Business Development
Awe Inspired
01.2022 - 04.2023
- Collaborated with founder on strategic business development plan for revenue growth.
- Created KPI's to track growth and success.
- Opened 100+ wholesale partners.
- Developed and cultivated partnerships with major retailers: Nordstrom, Neiman Marcus, Rent The Runway.
- Generated over $800,000 in revenue with in-season orders.
- Spearheaded wholesale division, hired and trained new team members.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Collaborated with production team on new designs and price-buckets to help ensure sales and growth.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Initiated collaborations with other brand: Self-Ceremony, Liha Beauty, and Bright Black.
- Planned strategy sessions with cross-functioning teams, aimed at retaining and acquiring customers and increasing business opportunities.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Developed employee associate handbook for new staff members.
CONTRACTED Account Executive
Twelfth Street By Cynthia Vincent
04.2021 - 11.2021
- Spearheaded re-launch of brand
- Took sales from $0-$900,000
- Strategically positioned brand to appeal appropriate audience to establish customer base
- Organized all sales travel
- Opened Major Department stores: Nordstrom, Hudson Bay, Saks, Anthropologie.
- Produced photo-shoot for lookbook/line-sheets
- Prospected new clientele through networking, cold calling, canvassing and referrals.
- Merchandised collection
Showroom Director/Sales Manager
EM Productions
06.2016 - 06.2020
- Exceeded sales goals by 30% generating over $1.5 Million in sales per quarter
- Spearheaded multiple international brands to US market
- Composed and presented comprehensive sale reports to brands
- Forged relationships with key accounts: Goop, Fwrd, Intermix, Saks, Shopbop, Moda Operandi, RTR, Stanely Korshak, Tootsie, Webster, Ssense, Revolve etc
- Worked closely with stores ensuring high sell-through, re-orders and brand integrity
- Conducted meetings at B2B events & road sales, contributing feedback to design & production to maximize sales and product offering for future seasons
- Drove employee engagement and guest experience through coaching, training and development.
- Strategically merchandised collections to align with brand identity
- Oversaw specialty and department stores for Aish, Odells, Cotton Citizen, Beachgold Bali and Reiko
Women's Showroom. Sales & Manager
T&A Showroom
10.2011 - 10.2015
- Managed women showroom; trained new sales team, working with sales team to ensure sales goals were met
- Directed sales team of 10 reps
- Prospect emerging designers to join showroom
- Cultivated team on cold-calling and follow-ups with leads to secure new revenue
- Monitored weekly sales to write reports for senior leadership and streamline operational processes
- Launched emerging brands: Eve gavel, Dear Creatures, Rose Pistol, Color Siete
Education
Bachelor of Arts -
Loyola Marymount University
Los Angeles, CASkills
- Account Management
- Prospecting
- Territory Management
- Client Relations
- Budgeting
- Action-oriented
- CRM software
- NuOrder, Netsuite, Apperal Magic, Joor
- People Management
- Inventory Management
Timeline
Head of Wholesale/ Business Development
Awe Inspired
01.2022 - 04.2023
CONTRACTED Account Executive
Twelfth Street By Cynthia Vincent
04.2021 - 11.2021
Showroom Director/Sales Manager
EM Productions
06.2016 - 06.2020
Women's Showroom. Sales & Manager
T&A Showroom
10.2011 - 10.2015
Bachelor of Arts -
Loyola Marymount University
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