SHALA D. THOMAS

• Write local and national news stories for the website and newscasts including Super Tuesday PrimaryElection,
• Oklahoma Board Education Primary Election, Coronavirus pandemic in Oklahoma, and 26 Grand Princess
• Passengers returning to Oklahoma
• Publish online content through Brightspot and edit digital updates stories via Uplynk including forgottenfaces, problem solvers, education safety, and Tulsa Humane Society Pet of the Week
• Utilize social media management tools including, Facebook Content Studio and TweetDeck
• Aggregate content and create graphics for KJRH’s Instagram page during Tulsa’s County Fair, Boo Hoo
• Festival, and Toy’s For Tots
• Perform social listening on Facebook, Twitter and Instagram
• Write new stories and build graphics for the newscasts through iNEWS
• Pitch story ideas to reporters, anchors, show producers and digital producers for 50,000 audience viewers

Managing strategic partnerships with key stakeholders, including iHeart Radio Charlotte, Pride Awards, Pride Magazine, Carolina Panthers, and Charlotte Today
Lead coordinator for all collaborative efforts to maximize the impact of marketing campaigns and promotional events
Brand Strategy & Execution of comprehensive strategic branding initiatives, including successful rebranding projects for weather impact team and station. Emphasized on the implementation of visuals, and messaging to enhance brand identity and audience connections
Design quarterly marketing strategies with a focus on achieving local acquisition targets through both digital and television platforms
Optimizing campaigns to increase stakeholder and audience engagement
Project leader for multiple high visibility projects from inception through completion, ensuring a seamless transition and alignment with the companies strategic goals and objectives
Facilitates weekly checkpoint meetings to monitor progress, address challenges, and ensure accurate and timely delivery of quality marketing material

• Assist a group of reporters, editors, and anchors during a morning meeting to find local content for the morning shows
• Work together with anchors and reporters to write, create, and visually design local news content
• Respond to WIS TV’s community line where local community members send concerns through their neighborhoods
• Pitch story ideas to reporters, anchors, show producers and digital producers for 65,000 audience viewers
• Write new stories and build graphics for the newscasts through ENPS
• Write local and national news stories in newscasts, including Coronavirus Pandemic in South Carolina, Back to
• School Content on Mask Mandate, Tracking Tropical Storm Elsa, and Tracking HurricaneIda

• Conducted interviews with local businesses, wrote news articles for the website, created three packagesand developed stand-ups
• Edited packages using Final Cut Pro and trimmed stories through Uplynk
• Directed reporters and film crews where to shoot based off of the breaking news of the day
• Researched story ideas by working with a network of sources and tracking local communities’reactions
• Provided continuous coverage on key developing stories, including the Capital Gazette shooting andelection coverage for the 2018 Maryland gubernatorial race