Summary
Overview
Work History
Education
Skills
Timeline
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Shalayna K. Hoekstra

Denver

Summary

A highly creative and optimistic professional, renowned for a remarkable history of enhancing sales figures and expanding the customer base while increasing account expenditures. Possesses innovative program management expertise, strategic planning capabilities, and strong team leadership qualities. An effective team builder, distinguished by outstanding communication skills.


Overview

7
7
years of professional experience

Work History

Technology Account Manager for Enterprise Accounts

TEKsystems
04.2023 - 07.2025
  • Managed key accounts for Google Commerce, Google Cloud AI/Core ML, and Google Workspace as part of a 9-person team (6 Account Managers, 3 Business Development Managers).
  • Strategized and executed support for Google as a TVC partner for global services projects and workforce solutions.
  • Re-established a lost relationship with Denovo Ventures, successfully staffing 5 contractors to their team.
  • Secured a Global Services contract with Denovo Ventures for future engagement opportunities.
  • Led the Diversity, Equity, and Inclusion (DE+I) team for the Colorado market.

Senior Advisor; Business Development Manager

Dell EMC
11.2021 - 02.2023
  • Consistently ranked in the top 5% for team activity, month over month.
  • Led key initiatives including New Hire Training, Segment Relations, and Global Best Practices.
  • Mentored participants in the Business Development Manager (BDM) Mentor Program.
  • Guided Inside Sales Representatives, optimizing internal sales processes and business performance.
  • Awarded Corporate Team Player of the Quarter for both Q1 and Q2 in FY23.

Senior Analyst; Business Development Manager

Dell EMC
03.2020 - 11.2021
  • Managed Member Purchase Programs across North East, South East, and West Medium Business territories, leveraging direct sales, targeted marketing, and website optimization.
  • Developed and led a comprehensive 6-week New Hire Training program, successfully onboarding 7 new team members.
  • Achieved significant Year-over-Year (YOY) growth in FY22 Q1, increasing units sold by 31%, revenue by 64%, and margin by 129%, while driving 40% more site visits for URM.
  • Recognized as Business Development Manager (BDM) of the Quarter for FY22 Q1.

Inside Sales Representative (2)

Dell EMC
08.2018 - 03.2020
  • Managed a $3.3 million portfolio of 100+ Tier 1 Medium Business Accounts based in Atlanta, Georgia.
  • Collaborated effectively with cross-functional overlays (EMC, Services, Software) to drive business growth and exceed targets.
  • Consistently exceeded quarterly quotas, maintaining a 141.70% four-quarter average against a $750,000+ quarterly quota.
  • Achieved 37.16% Year-over-Year (YOY) territory growth by cultivating strong client relationships and developing comprehensive IT solutions (compute, server, storage, data center, software, and services).

Education

Bachelors of Science - Organizational Communications, Social Welfare

Middle Tennessee State University
05.2017

Skills

  • Exceptional Verbal and Written Communication skills
  • Proven Success throughout 8 years in TechnologySales
  • Delivered during 6 Years in RetailSales
  • Technology Enablement Account Management
  • Advanced Salesforce user and trainer
  • Proven Leader and Trainer
  • Exceptional Public Speaker
  • Accomplished in Marketing
  • Microsoft Office Proficiency
  • Project Management Experience
  • Strong Organizational Abilities
  • Account management

Timeline

Technology Account Manager for Enterprise Accounts

TEKsystems
04.2023 - 07.2025

Senior Advisor; Business Development Manager

Dell EMC
11.2021 - 02.2023

Senior Analyst; Business Development Manager

Dell EMC
03.2020 - 11.2021

Inside Sales Representative (2)

Dell EMC
08.2018 - 03.2020

Bachelors of Science - Organizational Communications, Social Welfare

Middle Tennessee State University

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