Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Shalini Chandra

Summary

Marketing Professional with 5+ years of experience leading marketing campaigns and leveraging data analysis to drive growth. Developed successful go-to-market (GTM) plans, designed experiments, created high-impact business messaging, executed lead generation campaigns, and built sales enablement tools.

Overview

7
7
years of professional experience

Work History

Advanced Analytics Intern

Gilead Sciences
Foster City, USA
01.2023 - 06.2023
  • Developed and trained a predictive analytics model for the HIV drug 'BIKTARVY' to forecast customer churn, leading to a 3% improvement in retention rates
  • Coordinated with Data Engineers to extract and consolidate data from Amazon S3 and SQL servers within the Databricks
  • Conducted Exploratory Data Analysis to identify patient behavior and insights through statistical analysis
  • Presented insights to senior leadership, providing recommendations for improving patient retention rates by optimizing marketing and sales strategies

Product Marketing Manager

Aditya Birla Sun Life Insurance Ltd.
Mumbai, India
04.2019 - 11.2020
  • Executed an email marketing campaign as part of a GTM strategy, driving a 25% increase in acquisition and retention
  • Optimized campaign performance by analyzing KPIs using Advanced Excel (VLOOKUP, Pivot Tables) and SQL, identifying key trends and critical pain points
  • Collaborated with 5+ agencies to develop creative strategies, including content creation, messaging, and digital ads
  • Led website optimization project, incorporating SEO strategies, user behavior analysis, and competitive research to enhance engagement, traffic, and conversion rates
  • Designed and executed A/B testing for email marketing campaigns, resulting in a 20% lift in open rates and a 15% boost in click-through rates

Product Marketing Manager

DCB Bank
Mumbai, India
03.2016 - 03.2019
  • Surveyed and analyzed responses from 10,000+ customers to uncover key value propositions, driving product positioning and marketing strategies
  • Collaborated with the analytics team to develop a Tableau dashboard, integrating multi-channel data to improve customer segmentation and targeting
  • Developed sales enablement materials to enhance customer education and drive product adoption
  • Launched and optimized email and SMS campaigns for banking products (cards, mobile banking, and accounts), increasing retention by 20% and boosting conversions by 15%

Education

Master of Science - Business Analytics (STEM Degree)

Santa Clara University, Leavey School of Business
Santa Clara, CA

Master of Business Administration - Finance

Symbiosis International University
Pune, India

Bachelor of Business Administration -

University of Lucknow
Lucknow, India

Skills

  • SQL
  • Python
  • Predictive Analytics
  • Market Research
  • A/B testing
  • Lead generation
  • Hubspot
  • Google Analytics
  • Salesforce CRM
  • Email Marketing
  • Data Analysis

Projects

Improving Customer Satisfaction and Airline Performance, Conducted situation analysis to identify customer segment preferences, informing targeted marketing strategies. Applied assessment and regression techniques, including logistic regression, to analyze customer data, identify key factors influencing satisfaction.

Timeline

Advanced Analytics Intern

Gilead Sciences
01.2023 - 06.2023

Product Marketing Manager

Aditya Birla Sun Life Insurance Ltd.
04.2019 - 11.2020

Product Marketing Manager

DCB Bank
03.2016 - 03.2019

Master of Science - Business Analytics (STEM Degree)

Santa Clara University, Leavey School of Business

Master of Business Administration - Finance

Symbiosis International University

Bachelor of Business Administration -

University of Lucknow

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Shalini Chandra