Shalini Chandra
CA
Summary
Marketing Professional with 5+ years of experience leading marketing campaigns and leveraging data analysis to drive growth. Developed successful go-to-market (GTM) plans, designed experiments, created high-impact business messaging, executed lead generation campaigns, and built sales enablement tools.
Overview
7
7
years of professional experience
Work History
Advanced Analytics Intern
Gilead Sciences
01.2023 - 06.2023
- Developed and trained a predictive analytics model for the HIV drug 'BIKTARVY' to forecast customer churn, leading to a 3% improvement in retention rates
- Coordinated with Data Engineers to extract and consolidate data from Amazon S3 and SQL servers within the Databricks
- Conducted Exploratory Data Analysis to identify patient behavior and insights through statistical analysis
- Presented insights to senior leadership, providing recommendations for improving patient retention rates by optimizing marketing and sales strategies
Product Marketing Manager
Aditya Birla Sun Life Insurance Ltd.
04.2019 - 11.2020
- Executed an email marketing campaign as part of a GTM strategy, driving a 25% increase in acquisition and retention
- Optimized campaign performance by analyzing KPIs using Advanced Excel (VLOOKUP, Pivot Tables) and SQL, identifying key trends and critical pain points
- Collaborated with 5+ agencies to develop creative strategies, including content creation, messaging, and digital ads
- Led website optimization project, incorporating SEO strategies, user behavior analysis, and competitive research to enhance engagement, traffic, and conversion rates
- Designed and executed A/B testing for email marketing campaigns, resulting in a 20% lift in open rates and a 15% boost in click-through rates
Product Marketing Manager
DCB Bank
03.2016 - 03.2019
- Surveyed and analyzed responses from 10,000+ customers to uncover key value propositions, driving product positioning and marketing strategies
- Collaborated with the analytics team to develop a Tableau dashboard, integrating multi-channel data to improve customer segmentation and targeting
- Developed sales enablement materials to enhance customer education and drive product adoption
- Launched and optimized email and SMS campaigns for banking products (cards, mobile banking, and accounts), increasing retention by 20% and boosting conversions by 15%
Education
Master of Science - Business Analytics (STEM Degree)
Santa Clara University, Leavey School of Business
Santa Clara, CAMaster of Business Administration - Finance
Symbiosis International University
Bachelor of Business Administration -
University of Lucknow
Skills
- SQL
- Python
- Predictive Analytics
- A/B testing
- Lead generation
- Hubspot
- Google Analytics
- Salesforce CRM
- Email Marketing
- Data Analysis
Timeline
Advanced Analytics Intern
Gilead Sciences
01.2023 - 06.2023
Product Marketing Manager
Aditya Birla Sun Life Insurance Ltd.
04.2019 - 11.2020
Product Marketing Manager
DCB Bank
03.2016 - 03.2019
Master of Business Administration - Finance
Symbiosis International University
Bachelor of Business Administration -
University of Lucknow
Master of Science - Business Analytics (STEM Degree)
Santa Clara University, Leavey School of Business
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