Summary
Overview
Work History
Education
Skills
Certification
Technical Skills
Timeline
Generic

Shalini Polamarasetti

Ashburn,VA

Summary

9+ years of experience as a Salesforce CRM Administrator and hands-on experience in SFDC development using the Components, Reports, SOQL, SOSL. Experience in scope, design, testing, training, deployment and follow up on a multitude of strategic projects within Salesforce.com as the Salesforce.com Administrator. Expertise knowledge of CRM processes like Sales, Marketing, Customer Service, Customer Support, Business processes and recommended solutions to improve their processes in Salesforce.com. Developed Lightning Component Framework and built Lightning component using aura framework. Salesforce custom objects, Junction objects, master-detail relationships, and lookup relationships. Experienced in Creating Roles, Profiles, Email Services, Page Layouts, Workflow Alerts and Actions, and Approval Workflow. In-depth experience in CRM business processes and developing Salesforce CRM AppExchange applications, Service and Sales Cloud Functionalities and good in configuring and administering the Salesforce CRM environment. Experienced using Salesforce Lightning UI. Created Lightning Apps combining Lightning Design. System, Lightning App Builder and Lightning Component features. Worked with AngularJS and Salesforce Aura for framework design. Worked on Salesforce1 Platform to build Mobile App by enabling Lightning Components to make Lightning Application mobile. Deployment/Continuous Integration experience through Change set, Tortoise GIT/GITHUB, ANT. Experience with Apttus CPQ to oversee design, estimating, citing, rebates, motivating forces, and recommendations on any gadget. Designed Lightning pages by using LWC and Lightning message service to communicate with other frameworks in lightning pages. Extensive experience in developing Data loader, Visualforce pages, writing Workflows. Experienced in querying Salesforce.com database using SOQL & SOSL queries using Force.com Explorer, Data Loader, Excel Connector and Workbench. Worked on Salesforce - Sales Cloud, Service Cloud, Marketing Cloud, and Communities. Expertise in SFDC Administrative tasks like creating Profiles, Roles, Users, Field Dependencies, Custom objects, Custom Tabs, Page Layouts, Email Services, Approvals, Workflows, Validation rules, Reports, Dashboards, security and sharing rules, Tasks, and actions. Experience in setting up the sharing model including custom Profile creation, assigning the roles to the users, and creating the Sharing Rules to share data between different hierarchies. Strong understanding of CRM Business processes like Forecasting, Campaign management, Lead Management, Order Management, Account Management, Case Management. Understanding in different phases of SDLC (Software Development Life Cycle) including strategic systems planning, designing, programming, testing, documentation. Strong understanding in creating ad hoc reports and dashboards by introducing new report types as and when requested by stakeholders. Good knowledge of Service Cloud and Sales Cloud and Chatter. Experience working with Salesforce.com Service Cloud, Sales cloud as well as marketing cloud and configuring Administration setup on salesforce.com platform. Participated in all stages of Software Development Life Cycle (SDFC) and Contract Life Cycle Management i.e., System Analysis, Design, Development and Testing. Expertise with Object Oriented Design (OOD), Analysis (OOA). Highly motivated, good communication skills, quick learner, decision-making capability and consistently demonstrated leadership skills, experienced working with both large and small teams. Excellent team player with Interpersonal, Communicational, Organizational and Project Management skills.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Salesforce Developer

Mindtree
08.2022 - Current
  • Designed, Developed and deployed custom objects, custom tabs, components, Apex classes & triggers to suit application needs
  • Experience on Agile release plan.
  • Designed and built robust integrations between Salesforce and various third-party applications (CRM, ERP, marketing automation) utilizing REST APIs and SOAP APIs to streamline data exchange and automate workflows.
  • Successfully implemented a custom API integration between Salesforce and a marketing automation platform, resulting in a 20% increase in lead conversion rates.
  • Developed a robust data synchronization process using Salesforce APIs to maintain accurate customer data across multiple systems.

  • Streamlined sales operations by automating critical workflows through custom Apex triggers and scheduled jobs, leading to improved sales efficiency.
  • Worked with Functional leads to transform and develop new requirements into design and implementation
  • Worked with SOQL queries to Retrieve data
  • Working knowledge on Salescloud Implementation in Mindtree for application called GP Sales
  • Worked on lead Life cycle management & opportunity life cycle management
  • Worked on Rest based Integration during opportunity Life cycle management
  • Worked on Aura and Lwc components
  • Worked on configuration features like sharing rules, role hierarchies and apex sharing
  • Using Git CI/CD Pipeline for continuous deployment

Salesforce Tech Lead

Mazda
12.2021 - 08.2022
  • Leading and ensuring the successful delivery of Salesforce Marketing Cloud, Salesforce Service Cloud, and other marketing related implementation engagements from a technical standpoint
  • Architect, design, and develop advanced customizations utilizing Salesforce Marketing cloud and Salesforce Service cloud
  • Setting vision and standards for the development and integration of the Salesforce.com solution
  • Lead the technical planning & requirements gathering phases for Salesforce projects
  • Worked closely with the Enterprise Architecture team, implementation partners, 3rd party vendors and other technology teams to ensure appropriate infrastructure selection, maintenance, policies, and procedures are in place to support the CRM application environment
  • Lead Salesforce development team in developing solutions through collaboration and discussion, within our teams and with clients
  • Involved in building Modern lightning console apps combining lightning design system, app builder and component features
  • Designed, developed, and deployed Apex Classes, Controller Classes, Visual Force Pages and Apex Triggers for various functional needs in the application
  • Worked on LWC lightning data service by using wire adapter to fetch data from server side
  • Communicate development status on a regular basis to business, application Development and stakeholders, escalating any identified risks
  • Migrated Aura components into Lightning web components for console applications
  • Build app on salesforce platform 1 by enabling lightning component and quick actions
  • Community pages were built with lightning container component by host components and applications on third party framework in salesforce lightning experience
  • Maintenance of installed Managed Packages in Lightning using Apex
  • Experienced in using Data Migration tool called Data Loader
  • Understand and utilize Salesforce strategies the technical standards, specifications and policies that are supported within the Salesforce ecosystem
  • Developed Salesforce.com platform modules, dashboards, interfaces, and database functions with VisualForce and Apex coding language
  • Ensure the on-time delivery of enhancements or modifications to ongoing production CRM systems
  • Ensure Production CRM support team follows best practices when architecting, programming or documenting solutions
  • This includes creating standards and documentation and leveraging processes to ensure all development staff follow the same
  • Experience architecting complex large-scale systems incorporating packaged and custom applications
  • Environment: Salesforce.com platform, Force.com API, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Web services, Visualforce, Salesforce.com Data Loader, Security Controls, Marketing Cloud, HTML, XML, CSS, Sandbox, Dashboards and Data Migration, GitHub

Salesforce Developer

Charles Schwab
02.2019 - 11.2021
  • Customized standard salesforce objects like opportunity, contact, accounts, products, price books, case management, and solutions
  • As SFDC administrator interacted with various business areas to gather requirements and develop data model to suit complex business needs
  • Created pick lists, dependent picklists, lookup relationships, record types, formula fields
  • Created page layouts, links, custom buttons, Visualforce for complex business requirements and integrations
  • Created custom objects like realtor, warranty, agent, household, policy
  • Used complex validation rules, cross object formula, lookup relationships, workflows, and dynamic approval processes to implement business logic
  • Configure salesforce and marketing cloud integration user along with configuration in salesforce
  • Created many Lightning Components and server-side controllers to meet the business requirements
  • Experienced in migrating the standard and custom objects in standard experience to lightning experience
  • Used data loader and scheduling tools to automate bulk data loading to keep systems in synch with legacy systems
  • Worked with various Salesforce.com objects Lead, Account, Contact, Opportunity, Campaign, Cases, Solutions Standard objects & Custom Objects
  • Created Custom objects, fields according to the requirements of business which are useful in the validation of entitlements
  • Using Tortoise GIT, Source Tree for Deployment
  • Experience in developing UI using Visualforce pages and providing business logic using Apex and Aura
  • Created custom Profiles, Roles, and public groups to restrict the data access to the unwanted internal users depending on their job responsibilities
  • Implemented Formula fields, Validation Rules, Workflow Rules, and Workflow Approvals
  • Developed Reports and Dashboards, validation rules, formula fields for the application
  • Developed and configured Custom Reports to plan monthly, quarterly, and annually and for forecasting
  • Worked with various Salesforce.com objects like Accounts, Contacts, Leads, Campaigns, Reports, and Dashboards
  • Developed and configured various Custom Reports and Report Folders for different user profiles based on the need in the organization
  • Created modern Enterprise Lightning Apps combining Lightning Design System, Lightning App Builder and Lightning Component features
  • Upgraded some Apps from Salesforce Classic to lightning Experience to develop rich user interface and better interaction of pages
  • Developed Custom Objects, Custom Reports and configured the Analytic Snapshots to dump the data on a regular basis for the sales performance and lead generation statistics
  • Implemented Web-to-Lead and converted Lead to Custom Client Object (aka Account object)
  • Maintained system interface diagrams and functional designs
  • Used Data Loader for insert, update, and bulk import or export of data from Salesforce Objects
  • Used it to read, extract, and load data from comma separated values (CSV) files
  • Involved in Developing Lightening pages using Aura, implemented lightening Controllers, Components using Lightening Design system (LDS) for Lightening Community builder
  • Created VISUALFORCE Components used repeatedly in VISUALFORCE pages to reduce the redundancy when needed
  • Created Visualforce and HTML Email templates to be sent to the customers depending on the action they perform after they log into the portal
  • Creating custom objects with master Child relationship with the out of box objects
  • Creating workflows to trigger and update fields based on logic and changes in other fields
  • Creating flows to trigger apex classes
  • For example, when a title changes on a contact, it triggers a flow to update other custom objects
  • Send automatic email notification from Salesforce to Regional directors on updates on cases (custom objects) and opportunities (custom objects)
  • De-duplication of data using external tools like “Demand Tools’
  • Creating ETL jobs to load data to and from Salesforce daily using external tools like “Talend”
  • Environment: Salesforce.com platform, Force.com API, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Web services, Visualforce, Salesforce.com Data Loader, Security Controls, Marketing Cloud, HTML, XML, CSS, Sandbox, Dashboards and Data Migration, GitHub

Salesforce Administrator/Developer

Medtronic
07.2016 - 01.2019
  • Closely worked with end users and functional leaders for requirements gathering, analysis and provided design inputs and architecture to build the dashboards in wave
  • Integrated Data Sets with salesforce CRM for building the holistic 360
  • View for any data source for a typical dashboard view
  • Not limited to salesforce CRM
  • Conducted Daily scrum calls to coordinate with the salesforce offshore team and assisted in fixing the bugs
  • Actively worked on building dashboards which included huge csv data loads from RDB and merged with the data in Salesforce
  • Configure salesforce and marketing cloud integration user along with configuration in salesforce
  • Enabled Aura Framework and added Aura Attributes/Handlers for Events / Logic & Interactions
  • Worked on various Salesforce.com standard objects like Accounts, Contacts, Cases, Opportunities, Products, Opportunity Line Items, Profiles, Roles, Users, Page Layouts, Email Services, Approval Processes, Workflows, Process Builder, Tasks, and Events, Leads, Campaigns, Reports and Dashboards
  • Created a CPQ process using Apttus CPQ and CLM AppExchange tool in Quote
  • Integrated Apttus CPQ and CLM applications and automating processes on Salesforce platform
  • Perform SFDC Administrative tasks like creating/modifying Profiles, Roles, Users, Page Layouts, Email Services, Workflows, Approval Processes, Reports and Dashboards
  • Extensively worked on creating salesforce reports on standard and custom objects and Performed Trending
  • Worked on Salesforce Event Monitoring feature and built dashboards to clean up the unused objects and fields in the object
  • Experience in Sales Cloud and Marketing Cloud Applications, Automation of Lead and campaign Management
  • Monitored on many complex dashboards and included advanced geographical analysis, Dynamic Selection measures for the Parameters
  • Worked on Aura Framework, by adding aura attributes and aura handlers for Events to focus on logic and interactions in lightning applications
  • Implemented a business plan to grow and adapt to organizational and geographical representation challenges
  • Worked on enhancements in application production requested by business users from time to time
  • Worked on embedding the wave dashboards into VisualForce pages and lightning using lightning components and App Builder
  • Used SOQL & SOSL for data manipulation needs of the application using platform database objects and UI containing angular/jQuery in Salesforce
  • Worked on the dashboards for visualizing the Apex VisualForce and Lightning components usage by users and time of logins
  • Worked on converting Salesforce classic VF pages into Lighting using Lighting components and Lightning App builder
  • Developed Recursive Tabs using Lightning components
  • Was responsible for updating the checklist for testing the sandbox environment after the sandbox refresh is done
  • Created test scenarios on Sandbox environment, created packages and moved it between Sandboxes and Production environments to place final implementations
  • Worked on designing and administration of Wave Permission sets, Licenses and Analytics Profile
  • Performed constant administration of Dataflows to maintain its integrity and check the record limit
  • Environment: Saleforce.com platform, Apex Language, Visual force Pages, Data Loader, HTML, Java Script, Workflow & Approvals, Reports, Lightning design system(LDS), Custom Objects, Custom Tabs, Email Services, Sandbox data loading, Eclipse IDE Plug-in, Windows XP

Salesforce Administrator

Softrams
05.2015 - 06.2016
  • Interacted with business teams for gathering requirements and creating new custom objects and fields as per user requirements
  • Created new users and managed user access using new profiles and permissions sets
  • Worked with standard objects, business processes and field-level security
  • Managed fields/relationships, workflow rules, approval processes, page layouts, security, validation rules, Email Page Templates, custom buttons/links and much more
  • Used Force.com platform for developing feature rich and user-friendly Visualforce pages for enhancing Salesforce UI
  • Created page layouts for all standard objects like Opportunity, Contacts, Accounts and custom objects
  • Maintain the release schedule for all applications and Experience managing enterprise change and release management
  • Used sandbox mode for testing and migrated the code to the production instance
  • Set security and access rights using Organization Wide Defaults, Rules, Roles & Hierarchies
  • Customized SDFC application using Visualforce, Apex
  • Used SOQL and SOSL queries for data manipulation
  • Designed and developed User Interfaces for Salesforce users as per requirements
  • Designed and implemented various Email templates for Auto-Response to customers
  • Provided the training to the internal business users to use the application
  • Environment: Salesforce.com Platform, Apex Language, VisualForce (Pages, Component & Controllers), Data Loader, Workflow & Approvals, Email Services, Sales Cloud, Service Cloud, SOA, WSDL, Community Cloud, CPQ, CLM, Sandbox Data loading, Eclipse IDE, Reports & Dashboards, Security Controls, Relationships, Web Services, Profiles, S-Controls

Business Analyst

Accenture
11.2012 - 01.2015
  • Worked in close collaboration with the Project Manager and business users to gather, analyze and document the business requirements (BRD)
  • Effectively communicated with both technical and non-technical users and produced project documentation
  • Participated in project planning and keeping management in alignment with scope and recommended resolutions for all assignment-specific issues
  • Partnered with internal business teams in defining business processes and associated system requirements
  • Performed gap analysis by identifying existing technologies, documenting enhancements to meet the end state requirements
  • Performed feasibility analysis for web mobile applications on multiple platforms
  • Coordinated with the development team and helped them understand the requirements
  • Conducted feasibility study by studying the current functionality and then identifying the gaps existing about new functionality
  • Used PowerPoint presentations for conducting walkthroughs with the stakeholders and created end user manuals

Education

Bachelor of Technology - Computer Science

University of Delhi
01.2012

Skills

  • Salesforcecom (Sales and Service Cloud)
  • SOQL
  • SOSL
  • Validation rules
  • Email templates
  • Workflow and approvals
  • App exchange
  • Tortoise Git
  • GitLab
  • IDE
  • Web services
  • Apex data loader
  • Service Requests and Activities
  • Opportunities
  • Quotes and proposals
  • Campaign Management
  • Case Management
  • Approval
  • Data Cleansing and De- Duplication
  • Sales Cloud
  • Contacts
  • Contracts
  • Forecasts
  • Price books
  • Web to Lead Salesforce Automation
  • Service Cloud
  • Cases
  • Solutions
  • Ideas
  • Customer Portal
  • Email to Case
  • Web to case
  • Knowledge Base
  • Data Loader
  • Data Analysis
  • Data Migration
  • Salesforcecom import Wizard

Certification

  • Certified Salesforce Administrator (ADM 201)
  • Platform Developer 1
  • Salescloud Consultant
  • Servicecloud Consultant

Technical Skills

Salesforce.com (Sales and Service Cloud), SOQL, SOSL, Validation rules, Email templates, workflow and approvals, App exchange, sales force.com, Tortoise Git, GitLab, IDE, web services, Apex data loader, Service Requests and Activities, Opportunities, Quotes and proposals, Campaign Management, Case Management, Approval, Data Cleansing and De- Duplication, Contacts, Opportunities, Contracts, Forecasts, Price books, Web to Lead Salesforce Automation including leads., Cases, Solutions, Ideas, Customer Portal, Email to Case, Web to case, Knowledge Base, Data Loader, Data Analysis, Data Migration, Salesforce.com import Wizard

Timeline

Salesforce Developer

Mindtree
08.2022 - Current

Salesforce Tech Lead

Mazda
12.2021 - 08.2022

Salesforce Developer

Charles Schwab
02.2019 - 11.2021

Salesforce Administrator/Developer

Medtronic
07.2016 - 01.2019

Salesforce Administrator

Softrams
05.2015 - 06.2016

Business Analyst

Accenture
11.2012 - 01.2015

Bachelor of Technology - Computer Science

University of Delhi
Shalini Polamarasetti